On October 25, 2019, Search Engine Watch will host the second annual Transformation of Search Summit, in partnership with ClickZ. The occasion will happen at Convene in Midtown, New York Metropolis.
To see highlights from final yr’s occasion, take a look at this roundup of the periods or these displays.
Transformation of Search Summit 2019 audio system + agenda
Carolyn Shelby from the Walt Disney Firm will kick off the morning sharing insights from her work as website positioning Supervisor of Viewers Growth. She’ll discover overarching traits in search and what we are able to anticipate to alter within the subsequent yr. From the shift from search to discovery to the altering steadiness of paid versus natural, from knowledge issues to the altering shopper journey, this session will contact on key themes all entrepreneurs ought to maintain high of thoughts.
Michael Akkerman of Pinterest will comply with with Dave Fall of BrandNetworks in a session titled “You’ll Realize it When You See it: The Way forward for Ecommerce is Visible.” Collectively, they’ll focus on how entrepreneurs can encourage customers and convey magic again to generally impersonal on-line experiences. What choices exist for manufacturers seeking to create extra visible discovery of their services?
Courtney Messerli of Goop will give experience on optimizing for YouTube. Because the second largest search engine with greater than 1.9 billion month-to-month customers, YouTube affords an enormous alternative for manufacturers to develop their attain. She’ll give perception on video optimization in addition to expectations for the function of video in the way forward for search.
Different audio system embody:
John Shehata, VP of Viewers Growth Technique at Conde Nast
Noël Reilly, Strategic Account Director at Microsoft
Guillaume Conteville, SVP, International Digital Advertising at Mastercard
John Denny, VP Ecommerce & Digital Advertising at CAVU Enterprise Companions
Allen Hammock, International Strategist for Search at Kenshoo
Kerry Curran, Managing Companion, Advertising Integration, Catalyst (GroupM)
Stephen Kraus, Head of Digital Insights at Jumpshot
Why do you have to attend this occasion?
What makes the Transformation of Search Summit particular, you ask?
By attending this occasion, you’ll have the ability to:
Join with 350+ senior search, digital, and ecommerce entrepreneurs from international manufacturers
Hear from famend consultants from throughout the business
Take part in an unparalleled, distinctive platform to dissect the present panorama
Be immersed right into a strategic deep-dive into the way forward for search advertising
Share actionable search techniques on how one can capitalize on and shield your online business from digital advances
Collaborate along with your friends about the place the business predicts search is heading
Take away actual insights designed to handle your online business wants
Final yr, 59% of attendees had been enterprise leaders (C-level, accomplice, VP) and administrators from throughout 4 continents.
To view a pattern of this yr’s delegate listing, see right here.
Who ought to attend?
We’ve designed this occasion to be equal components strategic and tactical, designed for senior leaders in addition to practitioners.
This would possibly embody:
C-suite leaders seeking to perceive the altering function that search performs inside their organizations
Head/Director/SVP/VP of Advertising seeking to perceive the altering function of search in clients’ paths to buy, affect of applied sciences on efficiency, spend, ROI, budgeting, and so forth.
Head/Director/SVP/VP of Search/website positioning/PPC seeking to perceive the affect of latest applied sciences and shopper traits on learn how to finest evolve their search advertising methods
Industries represented span publishing, retail/ecommerce, SaaS, companies, consultancies, monetary providers, and extra.
Final yr noticed attendees from manufacturers together with Amazon, Dash, Adobe, L’Oreal, Yext, KPMG, J.P. Morgan, Xerox, Bloomberg, and Wunderman, amongst many others:
When / the place?
This one-day occasion will happen at a beautiful venue referred to as Convene, positioned in Midtown Manhattan at 46th St and sixth Ave.
Classes will run from 9am to 5pm, and will probably be adopted by a drinks reception.
Lunch, snacks, espresso, and so forth. will probably be served all through the day.
Thanks to our companions
This occasion wouldn’t be what it's with out the assist of our companions:
And we’d like to increase a giant thanks to every of them.
The place can I study extra in regards to the occasion?
To see a full rundown of agenda, audio system, sponsors, and tickets, take a look at the Transformation of Search Summit web site.
We stay up for seeing you there!
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