Fixed Contact Assessment: Construct Your Model With E-mail Advertising and marketing [And More]

E-mail advertising is the brand new black.

Research present that for each $1 spent on electronic mail advertising, you get a whopping $38 in return.

However your mileage could range relying in your electronic mail advertising platform. On this Fixed Contact evaluate, we’re going to have a look at how a lot energy Fixed Contact provides, how a lot it could automate your work, and whether or not it’s definitely worth the value.

And naturally, we’ll see the way it compares to different electronic mail advertising instruments.

Click on right here to comply with alongside in my evaluate with a 60 day bank card free trial

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Professionals

Tremendous highly effective segmentation and tag featuresAutomation is tremendous simple to useYou get inventory photosEasy integrations with lead gen and advert softwareOffers rather more than electronic mail advertising

Cons

Funnel constructing could possibly be a bit simpler (however this received’t have an effect on 95%+ of customers, so it’s a minor gripe)

Fixed Contact Professionals

Listed here are some issues that Fixed Contact does very effectively:

Tremendous Segmentation & Tagging System

One in every of my favourite issues about Fixed Contact is that their tagging and segmentation techniques are on level.

There are two methods to phase your checklist:

On the decide in stage, you may supply differing lead magnets to determine what your checklist is drawn to. This helps you recognize what your viewers needs.On the checklist stage, you may see how your subscribers are behaving once they get your emails. This helps you recognize what your viewers is doing.

Fixed Contact does a fantastic job of serving to you determine what your viewers is doing. With this data you may attempt to enhance your subscriber engagement, reward or supply extra to your raving followers, and maintain observe of everybody within the center.

I really like the checklist segmentation in Fixed Contact.

Free Inventory Images

This isn’t a make or break characteristic, however it’s an excellent good add on. Fixed Contact can offer you free inventory pictures to make use of in your electronic mail advertising campaigns.

Contemplating that the majority inventory picture companies will run you close to $100+ monthly, Fixed Contact greater than pays for itself with this characteristic alone.

Highly effective Instruments To Preserve You In Entrance Of Your Checklist

Fixed Contact does electronic mail advertising, however it’s greater than an electronic mail advertising software program. True to the identify, this software program’s objective is to maintain you in fixed contact along with your buyer base. 

Fixed Contact has electronic mail advertising and I like to recommend that you just use it. But it surely additionally integrates with Fb, Instagram, Fb Adverts, and Google Adverts. You'll be able to arrange and run your campaigns from the Fixed Contact dashboard. 

When you don’t have a web site (or have a web site run by Wix, Weebly, or different web site builders), then Fixed Contact has a cool answer for you too. They provide a free web site builder utilizing drag and drop software program.

It’s not as highly effective as a WordPress web site with one thing like Elementor, however you know the way the outdated saying goes:

It’s higher to have it and never want it, than to wish it and never have it.

All in all, Fixed Contact provides a ton of instruments to maintain you in entrance of your checklist always. It’s greater than electronic mail advertising. It’s branding.

Fixed Contact Cons

Now let’s discuss what Fixed Contact might do higher. I might solely discover 1 (minor) gripe:

E-mail Sequencing May Be A Bit Extra Intuitive

The automation works nice with Fixed Contact, however there’s not an excellent easy strategy to construct large funnels to your viewers.

That’s to not say you may’t do it: you may construct wonderful funnels utilizing segmentation and set off settings. However there’s no tremendous simple strategy to do it.

That stated, this is not going to have an effect on 95%+ of people that do electronic mail advertising. You'll be able to arrange sequences, you may construct electronic mail automation for subscribers. When you don’t have your individual merchandise, I doubt you’ll ever want any kind of electronic mail funnel.

So it’s a minor gripe and I doubt it's going to have an effect on you in any respect, however there it's.

Total, Fixed Contact is an excellent highly effective instrument with wonderful branding options. I don’t have any critical issues with it.

Attempt Fixed Contact free for 60 days – no bank card required.

Construct stronger manufacturers with Fixed Contact

Fixed Contact Assessment

Let’s check out the Fixed Contact platform. I’ll be utilizing the trial model of Fixed Contact since they don’t prohibit any options for trial customers.

Let’s get began.

Getting Began With Fixed Contact

I’m the primary to confess that I’m not the most effective with tech. I respect that Fixed Contact makes it fairly simple to get began along with your emails. When you give them your electronic mail handle and say that you just wish to begin, they get some data about you:

constant contact front page

When you’re doing this step throughout enterprise hours, they've a chat field the place you may speak with a help rep on the spot.

When you reply these first few questions, you’re arrange and able to go. Time to leap in to the dashboard.

Fixed Contact Dashboard

The dashboard is the very first thing you’ll see once you log in to Fixed Contact. It appears like this:

constant contact dashboardconstant contact dashboard

I’m a fairly large fan of this dashboard. For one, it’s lets you get to an important stuff at a look. And I respect the shortcuts that Fixed Contact places up right here.

As you advance extra in your electronic mail advertising, your dashboard continues to be related. You'll be able to create new automations, test statistics, make new emails, or get assist and training in just a few clicks.

I like how every thing is simple to get to and that this can be a good dashboard for newcomers or professionals.

So let’s have a look at an important factor about Fixed Contact: creating emails.

Creating Emails

There are a ton of the way to get to the e-mail creation display. I’m going to click on the massive honking field that claims “Create an E-mail“. Fixed Contact gives you a fairly big selection of templates to select from. I’m going to pick out the primary one.

After you choose your template, you get a quite simple electronic mail editor instrument.

The editor is off to the left facet and the e-mail takes up the center of the display.

You'll be able to drag and drop parts to construct an electronic mail:

constant contact create new emailconstant contact create new email

You'll be able to choose any ingredient on the e-mail and edit or transfer it someplace else. When you click on a component on the e-mail, you get an enhancing menu off to the precise. You'll be able to transfer the ingredient, open settings, or click on a neat little lightning bolt…

constant contact email editingconstant contact email editing

Whenever you click on that little lightning bolt, you open up choices to make use of dynamic content material.

Dynamic content material is tremendous highly effective and I’m thrilled that Fixed Contact has it. Dynamic content material exhibits custom-made content material primarily based off of segmentation to your viewers. So you might present them their metropolis identify, their enterprise area of interest, or the way you met. 

You'll be able to insert any customized values into the dynamic content material. This makes your emails tremendous private, will increase response price, and helps construct that relationship along with your checklist.

One draw back is that you must be within the E-mail Plus plan to get entry to dynamic content material:

constant contact email editingconstant contact email editing

You’ll have to be in the next plan to get entry to dynamic content material. However most people who've tremendous superior segmentation will already be trending in direction of larger plans.

Upon getting your emails arrange, you click on Proceed and get to the subsequent display. You get a whole lot of choices right here.

You'll be able to set the marketing campaign title, inform Fixed Contact what lists you need this electronic mail going to, and the topic line that you really want to your electronic mail:

constant contact titles, list, subjectconstant contact titles, list, subject

Additional down the web page, you get some sats with reference to open price, click on price, deliveries, bounces, and different metrics.

constant contact statsconstant contact stats

After which on the backside of the web page, you get some more information about click on by way of charges and stats.

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Now that we’ve taken a have a look at composing emails, let’s have a look at automating them.

Automation

Including an automation is fairly simple with Fixed Contact. You go to Campaigns on the header menu after which click on Create. You’ll get a bit popup and also you wish to choose E-mail Automations:

constant contact email automationsconstant contact email automations

You’ll get just a few choices you may select from: a welcome electronic mail, a birthday electronic mail, an anniversary electronic mail, or constructing your individual automation.

I like to recommend that every subscriber will get a welcome electronic mail, however I’m going to construct my very own automation for this instance.

First you choose your set off. What occasion begins the automation? You'll be able to select from hyperlink clicks, electronic mail opens, and subscribers becoming a member of a listing. When you’re constructing your automation from the bottom up and wait it to be one thing of a funnel, select the “When contacts be a part of a listing” set off. 

And then you definately specify the checklist:

automatrion trigger constant contactautomatrion trigger constant contact

And then you definately construct your marketing campaign like regular. You create your emails, specify how lengthy subscribers wait between every electronic mail, and voila.

The marketing campaign creation display appears like this:

constant contact campaign creationconstant contact campaign creation

All in all, I’m a giant fan of how Fixed Contact’s marketing campaign creation appears. It’s easy to construct, simple to comply with, and makes intuitive sense. 

They don’t mean you can create large funnels by specifying what to do if a subscriber doesn’t click on, for instance. However you can also make your individual “funnel” by segmenting your subscribers who don’t click on, or open, or no matter.

It’s a bit extra handbook, however the course of works simply effective. As a result of segmenting with Fixed Contact couldn’t be simpler. The checklist administration is tremendous highly effective:

Lists & Contacts With Fixed Contact

There are a few methods to get to your lists and contacts with Fixed Contact. From the dashboard, you may click on Easy Contact Administration. From any display, you may click on on Contacts. Both one will get you to the place we’re going:

constant contact list managementconstant contact list management

The Contacts display has four sections you may have a look at: contacts, segments, studies, and exercise.

contact 4 pagescontact 4 pages

And now we begin moving into the true energy of Fixed Contact: checklist administration. Fixed Contact has a fantastic system for segmenting your viewers, including tags, and figuring out what your viewers is fascinated by.

The Contacts tab is simple to navigate and useful. The precise facet of the display has a listing of some of your contacts. The left facet exhibits your electronic mail lists and any tags you've:

list managementlist management

I’m a giant fan of Fixed Contact’s checklist segmentation. When you go into the Segments space, you get the choice to create totally different segments to your viewers. 

I can’t suggest segmentation sufficient. You’ll get higher decide in charges, convert extra results in gross sales, and develop extra belief along with your viewers. With correct segmentation, you may assist your viewers get what they need.

One strategy to phase is to do it along with your decide in. A DIY web site might need one phase for crafts and one other for carpentry.

However Fixed Contact lets you take that to the subsequent stage. You'll be able to phase your already-existing viewers to get probably the most out of the checklist you have already got. I really like how I can set sure necessities for my segmentation:

add list settingsadd list settings

In lower than a minute, I arrange a segmentation for my subscribers who had been “shedding curiosity”. These subscribers may have not opened any of my final 5 emails to them.

There are a whole lot of settings right here and I used to be very impressed at what all I might do. 

After which we come to reporting to your contacts. I just like the reporting sections fairly good. You'll be able to see your contact development, get a pleasant graph, and might see the expansion supply.

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I’m very keen on having the ability to see the expansion supply at a look. That’s an effective way to get a chicken’s eye view of what's and isn’t working for you and your checklist. If you'd like extra detailed reporting stats, Fixed Contact additionally has a devoted part for studies.

Different Options In Fixed Contact

I’m very impressed at what all Fixed Contact provides. We’ve already hit a whole lot of an important features, however there’s lots that we haven’t mentioned:

constant contact extra featuresconstant contact extra features

Not all of that is mandatory for everybody so we received’t spend as a lot time right here. However here's a spotlight of most of the different options you get with Fixed Contact:

Signal-up Varieties: I like to recommend that individuals use a devoted lead era software program for this. I like OptinMonster and Convert Professional. However neither of those instruments are mandatory; Fixed Contact can construct lead gen for you. They impressed me too: they will do common enroll varieties, but additionally stuff like pop up bins. Very cool.Library: That is one factor I love about Fixed Contact. All subscriptions get entry to free inventory pictures to make use of in your emails. Inventory picture subscription companies are dear, so that is an superior characteristic that I’m thrilled about. You too can add your individual pictures and use these in emails. All in all, Fixed Contact will get high marks for together with inventory photos of their plans.Social: The social tab lets you add and publish content material to your social media accounts within the Fixed Contact dashboard. Fixed Contact lets you join Fb, Instagram, and Fb/Google accounts to run advertisements and construct your checklist. It is a tremendous cool characteristic within Fixed ContactIntegrations: About what you’d count on right here. That is the place you combine your account with totally different apps like Fb, your lead gen software program, and so on. Fairly commonplace stuff, however I'll admit that there are a lot of integrations you can also make right here.Web site: And right here we get to an excellent distinctive characteristic. The Web site tab lets you create your individual web site without spending a dime utilizing a drag and drop builder. I don’t suppose I’ve seen this characteristic in different comparable instruments, so it’s fairly neat to see right here. I might nonetheless keep on with WordPress, however the choice is right here if you wish to save a bit bit of money.

Total, I’m very impressed with Fixed Contact. They do a fantastic job of permitting their model to be extra than simply electronic mail advertising. 

Fixed Contact lets you be in fixed contact along with your potential prospects. The flexibility to create your individual decide ins, publish prime quality photos, run social advertisements from the dashboard, and make your individual web site makes this extra than simply an electronic mail advertising software program.

Fixed Contact is about preserving your model in entrance of your prospects always. There’s by no means a second when your superb lead, purchaser, or customer received’t be seeing you. By offering entry to extra avenues of attending to your buyer, Fixed Contact lets you construct robust branding.

My favourite factor about Fixed Contact is that it’s extra than simply electronic mail advertising. It’s branding.

Attempt Fixed Contact free for 60 days – no bank card required.

Construct stronger manufacturers with Fixed Contact

Fixed Contact Worth

Now let’s speak concerning the all-important pricing. Fixed Contact lets you have a 60 day free trial the place they don’t require a bank card. After that, they provide 2 plans: E-mail and E-mail Plus. The pricing relies off of what number of electronic mail subscribers you've and I will probably be giving the costs for Zero-500 subscribers.

Let’s discuss all your choices right here.

Fixed Contact Free Trial

The free trial lasts for 60 days and doesn’t require you to enter a bank card. You get entry to most account options with this plan, however you’ll be lacking just a few issues.

You get all of the integrations, checklist administration options like segmentation and tagging, all the e-mail templates, the web site builder, and entry to the superior chat service.

You don’t get full automation powers or the lead era stuff like decide in bins or pop ups.

Contemplating that the trial lasts for 60 days and doesn’t require a cost technique to get began, there’s a lot so that you can get a check run before you purchase.

Fixed Contact E-mail Plan

Fixed Contact’s electronic mail plan begins at $20 monthly. It’s fairly complete: you get every thing within the free trial plus just a few further options.

You’ll get some decide in options that aren’t obtainable within the free trial. These decide ins aren’t good and I like to recommend one thing like OptinMonster or Convert Professional. However you get entry to popups which have Fixed Contact branding and aren’t tremendous customizable.

You too can begin automations for welcome emails, birthdays, and particular occasions. You don’t get entry to full automation energy like electronic mail sequences or constructing funnels, however there’s sufficient right here to make this plan price your whereas. It’s nonetheless filled with tons of useful instruments to your branding total.

Fixed Contact E-mail Plus Plan

The E-mail Plus plan begins at $45 monthly. It contains every thing within the E-mail plan, however helps add rocket gas to your electronic mail advertising efforts.

E-mail Plus unlocks a number of cool options you can make the most of. You get entry to very customizable decide in varieties. This contains inline content material and popups. You'll be able to customise the open time on popups, take away the Fixed Contact branding, and set an open time.

You too can begin utilizing automated electronic mail sequences. This would come with issues like funnels to your subscribers, comply with up messages, and so forth. 

Plus will mean you can cut up check your headlines, use dynamic content material that we mentioned earlier, add surveys or polls, and extra. It’s a robust electronic mail advertising platform and this plan will embody just about something that you might need in electronic mail advertising software program.

Better of all is you can strive it without spending a dime. Click on right here to make use of Fixed Contact free for 60 days, no cost technique required.

Use Fixed Contact free for 60 days to construct your model

Who Is Fixed Contact Greatest For?

Now let’s focus on who Fixed Contact will serve the most effective. We’ll cowl just a few conditions you may end up in and see if Fixed Contact is an efficient match for you.

The Newbie E-mail Marketer

I’m going to place you on this camp in case your on-line enterprise is making lower than $1,000 monthly. You’re nonetheless on the lookout for cost-effective instruments and might not be positive about this complete web advertising factor.

No worries. I get it. Everybody began there.

The query you’re asking may sound like this: Is Fixed Contact going to offer me with the best ROI for my electronic mail advertising campaigns?

I feel it could. Fixed Contact supplies much more energy than different instruments and does a fantastic job of serving to you get your branding on the market. If you wish to avoid wasting money, you need to use their lead era service to maintain you from having to purchase one thing like OptinMonster or Convert Professional.

You should utilize Fixed Contact’s inventory pictures to make your model look prime quality, lovely, reliable.

It isn’t the least costly choice. But it surely provides you 2 free months to study the ropes and supplies you with tremendous prime quality instruments within the course of.

I feel that Fixed Contact works effective for a newbie electronic mail marketer.

The Advanced Checklist Proprietor

Your checklist is harder to crack than the world’s largest diamond. It’s acquired odds and ends, subscribers right here, subscribers there, and no sense to any of it.

I’m placing you right here in case your checklist has (or wants) critical segmentation. Perhaps you provided too many lead magnets in your web site and now you may’t work out what nearly all of your checklist needs. Perhaps your open charges and plummeting and engagement is taking a nosedive. 

Regardless of the trigger, I feel that you just’re proper in Fixed Contact’s ballpark. 

I really like the checklist segmentation and tagging options within Fixed Contact. Your capacity to determine what's and isn’t partaking your viewers could be thoughts blowing. This complete software program is about preserving you in entrance of your subscribers’ minds and staying there.

You'll be able to phase those that are responding and provides them a particular “Thanks”. You will discover those that aren’t opening your emails and ship them some superior content material to determine what they need.

Fixed Contact has wonderful segmentation and tagging options.

The Web Advertising and marketing Guru (And Mad Funnel Builder)

Do your funnels appear like loopy spaghetti? May you flip your electronic mail sequences right into a maze for grown adults and make a ton of cash?

You is likely to be an web advertising guru and a mad funnel builder. You’ve been tried and cut up examined. You earn some huge cash from the web and spend your time making individuals jealous on Instagram.

How does Fixed Contact carry out for you?

I feel you’ll discover the segmentation and tagging techniques high notch. As stated earlier than, Fixed Contact’s checklist administration options are nice at serving to you enhance engagement and earnings.

Fixed Contact’s actual energy is that it's an superior instrument for preserving your model in entrance of your guests. The integrations with Fb/Instagram, Fb Adverts, and Google advertisements are wonderful. These integrations signify a big enhance to your branding capabilities.

The one place you may discover a bit missing is the e-mail sequencing. Fixed Contact doesn’t have an excellent fluid interface for constructing electronic mail funnels, however it may be completed with out wanting like spaghetti.

Constructing these lengthy, highly effective campaigns simply takes a bit extra leg work.

Rising Your Model

Fixed Contact is greater than an electronic mail advertising instrument. It’s a branding software program.

It helps you get into the inbox, market how your subscribers need, and develop your branding by way of emails or advert campaigns.

Better of all is you can strive it without spending a dime earlier than shopping for.

Click on right here to make use of Fixed Contact free for 60 days, no cost technique required.

Use Fixed Contact free for 60 days to construct your model

Date Revealed 2019-11-20 2:04

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