Improve your open and click on charges with these segmentation concepts.
By Brandon Olson February 14, 2020
The times of one-size-fits-all electronic mail advertising are lengthy gone. To get higher outcomes, you should ship focused, customized emails.
By delivering hyper-relevant content material to those that are most serious about it, your subscribers will open, click on, and buy extra.
On this put up, you’ll discover ways to use tags to create extra focused segments (or teams) of subscribers and enhance your engagement.
What are tags and why do you have to use them?
Tags are easy phrases or brief phrases you employ to categorize and group your subscribers based mostly on their pursuits, behaviors, or different shared attributes.
They will let you section your viewers, ship focused one-time broadcast emails, and set off focused, automated campaigns. This results in higher subscriber engagement, improved probabilities of hitting the inbox as a substitute of the spam folder, and better conversions.
Begin getting extra private along with your subscribers and check out these 23 straightforward methods to tag your subscribers in AWeber.
1. Tag somebody who fills out your AWeber enroll type.
The simplest strategy to tag a subscriber is once they choose in to your electronic mail record utilizing a enroll type.
With AWeber, you may create limitless enroll varieties, and you may apply completely different tags to subscribers once they fill out completely different varieties. This manner, you’ll know precisely which type a subscriber used to enroll.
For instance, if you happen to provide a 7-day electronic mail course, weekly e-newsletter, and downloadable guidelines as lead magnets, you may have three separate enroll varieties that apply distinctive tags to your subscribers. This allows you to see rapidly which lead magnets they signed up for. Iff they choose in to all of them, all three tags get utilized!
Associated: Methods to tag an AWeber enroll type
2. Tag somebody who completes a customized subject in your enroll type.
Let’s say you wish to know a bit extra about your subscribers on the time they enroll, equivalent to what subjects they’re serious about, or their expertise degree in a selected ability you educate.
You may acquire this extra data, past simply their identify and electronic mail tackle, utilizing customized fields in your AWeber enroll type, and you may affiliate a tag with every customized alternative.
This lets you section your subscribers from the time they be part of your record, and create customized experiences for every of them.
Associated: Methods to tag a customized subject in an AWeber enroll type
three. Tag somebody who fills out a enroll type on the AWeber Atom App.
Do you attend in-person occasions? Utilizing the AWeber Atom App, you may create a enroll type in your cellular gadget to gather subscribers’ data in particular person, and use tags to remind you which of them occasion you met them at.
And if you happen to attend a number of occasions, you may change which tags your Atom App enroll type applies. That means, you understand the place you met every specific subscriber.
You may even arrange an automatic welcome Marketing campaign forward of time that might exit to every new subscriber you met at that occasion.
Associated: Methods to tag somebody with the AWeber Atom App
four. Tag subscribers if you import them into AWeber.
Maybe you might have a listing of recent subscribers you’re migrating to AWeber. (Facet word: We provide free migration help. Contact our consultants to be taught extra!) You may simply import your record together with any current tags or apply new tags.
You too can replace current subscribers’ tags when importing a listing into AWeber. This may add any new tags in your import file to your current subscribers.
Associated: Methods to tag subscribers when importing into AWeber
5. Tag somebody who fills out a enroll type on a touchdown web page that integrates with AWeber.
You need to use a touchdown web page supplier like Unbouce or Growtheme to ask your viewers to subscribe to your electronic mail record, and tag them so you may ship them the proper electronic mail marketing campaign based mostly on the web page or type they accomplished.
6. Tag somebody who fills out a enroll type that integrates with AWeber.
Though AWeber allows you to create enroll varieties in your account, you can too combine your AWeber account with different enroll type suppliers, equivalent to OptinMonster, Hey Bar, MailMunch or ConvertFlow. These suppliers help AWeber tags, permitting you to tag your new subscribers in your AWeber account.
7. Tag somebody who makes a purchase order.
Have a digital or bodily product? Suppliers like Shopify, WooCommerce, ThriveCart, 3dcart, and DirectPay will let you simply add your prospects into your AWeber account and tag them so you understand who bought from you.
AWeber’s Shopify integration even means that you can apply distinctive tags for every product your subscribers buy.
Associated: Watch this demo to be taught extra about AWeber’s Shopify integration
eight. Tag somebody who abandons their procuring cart.
With AWeber’s Shopify integration, you may tag a subscriber who left gadgets of their cart and didn’t buy them. You may ship them an automatic electronic mail to encourage them to complete their buy.
You may apply a generic tag when somebody abandons any buy , or you may apply distinctive tags based mostly on the product that somebody abandons.
Associated: Methods to arrange cart abandonment with Shopify
9. Tag somebody who completes a quiz.
Quizzes are an effective way to supply a enjoyable, interactive, and academic expertise in your viewers. Instruments like Work together and Quiz Cat will let you create participating quizzes and tag your subscribers in AWeber who full your quiz.
10. Tag somebody who registers in your webinar.
Webinars are an effective way to have interaction your viewers instantly and supply academic content material to your subscribers. Instruments like EasyWebinar will let you add your webinar registrants on to AWeber, and tag them based mostly on the webinar they signed up for.
Then, you may automate reminder emails and comply with up along with your registrants after the webinar to share the recording and particular affords.
11. Tag somebody who subscribes from a textual content message.
Utilizing a device like Name Loop means that you can invite your viewers to textual content a quantity to affix your electronic mail record. Utilizing the Name Loop integration with AWeber, you may add these people mechanically to your electronic mail record, and tag them.
12. Tag somebody who enters your contest.
Contests are an effective way to have interaction your group and develop your electronic mail record. Utilizing instruments like Gleam or ViralSweep, you may mechanically add contest contributors to your AWeber electronic mail record, and tag them based mostly on the competition they joined.
13. Tag somebody who makes use of a web-based calculator or requests a customized quote.
Do you provide quotes, on-line calculators, polls or chatbots as a part of what you are promoting? Instruments like Outgrow will let you add your prospects mechanically to your AWeber account, and tag them accordingly, so you understand precisely who they're and what they expressed curiosity in.
14. Tag new contacts out of your CRM.
Do you employ a CRM to handle shopper relationships? With instruments like Agile CRM, you may mechanically add your shopper and prospect contacts to your AWeber account, tag them with particular classes, and automate emails to maintain your contacts engaged.
15. Tag somebody who begins your automated marketing campaign.
One strategy to tag subscribers is once they start a marketing campaign. That is useful if you wish to simply determine subscribers who're at present going by a Marketing campaign so that you don’t ship them your common broadcast emails as properly.
As soon as they full the Marketing campaign, you may mechanically take away that tag.
Associated: Methods to use tags at the start of a Marketing campaign
16. Tag somebody who completes your automated marketing campaign.
One other strategy to tag subscribers in a marketing campaign is on the finish of the sequence. This lets you hyperlink campaigns collectively.
For instance, you'll have a number of welcome campaigns for various enroll varieties, and it's your decision all of them to circulate right into a normal nurture marketing campaign after every welcome marketing campaign is full. Merely apply the identical tag on the finish of every marketing campaign, after which set the final nurture Marketing campaign to start out on that tag.
Associated: Methods to use tags on the finish of a Marketing campaign
17. Tag somebody at any level in your automated marketing campaign.
Let’s say you might have a welcome marketing campaign the place your first two emails welcome your new subscribers and introduce them to you and what you are promoting.
Then, for the remainder of the marketing campaign, you’re attempting to promote them in your services or products. You may apply a tag earlier than the gross sales emails start so you understand which subscribers are being actively bought to. With this information, you may assess the effectiveness of your affords and enhance the gross sales copy.
Associated: Methods to use tags in the course of a Marketing campaign
18. Tag somebody who opens an electronic mail in your automated marketing campaign.
Tags can be used to file particular actions your subscribers take inside your marketing campaign. For instance, you may tag subscribers once they open particular messages in your marketing campaign.
This helps you determine subscribers who expressed an curiosity within the matter of the e-mail by opening it.
Associated: Methods to add a tag when somebody opens a message in a Marketing campaign
19. Tag somebody who clicks a hyperlink in your automated marketing campaign.
Equally, you may tag subscribers once they click on particular hyperlinks throughout the messages of your campaigns. That is useful if you’re attempting to be taught extra about your subscriber’s preferences.
For instance, in our weblog welcome marketing campaign, we ask what our subscribers are serious about studying, and we offer hyperlinks inside that electronic mail. Every hyperlink has a special tag, and it permits our subscribers to self-select their pursuits so we are able to higher goal them with related content material.
Associated: Methods to add a tag when somebody clicks a hyperlink in a Marketing campaign
20. Tag somebody who opens a broadcast electronic mail.
You too can tag subscribers once they open one-time, broadcast emails. Much like tagging subscribers who open your Marketing campaign messages, this helps you determine who's within the matter of the e-mail sufficient to wish to open it.
Associated: Methods to tag somebody who opens a broadcast
21. Tag somebody who clicks a hyperlink in your broadcast electronic mail.
When you’re selling an upcoming webinar in a broadcast electronic mail, you may tag anybody who clicks the registration hyperlink and ship them an automatic electronic mail with the hyperlink to affix the webinar. This improves the subscriber expertise by eliminating the necessity to fill out one other type to join the webinar.
Associated: Methods to tag somebody who clicks a hyperlink in a broadcast
22. Manually tag a person subscriber.
Along with mechanically tagging subscribers, there are occasions when you might wish to manually apply tags to particular person subscribers.
Let’s say you meet somebody at an occasion and they comply with be part of your electronic mail record, however you don’t have a enroll type useful. You may add them to your record manually, and apply a tag that signifies the place you met them. You too can apply one other tag that provides them to an automatic electronic mail marketing campaign.
Associated: Methods to manually tag a person subscriber
23. Manually tag a big group of subscribers.
Let’s say you wish to launch a brand new automated electronic mail marketing campaign to subscribers who're already in your record. You may create the marketing campaign and set it to launch for subscribers with a sure tag. Then, determine which subscribers you’d like so as to add to the marketing campaign, and apply a tag to them .
Or, let’s say you’re launching a brand new course and wish to put it up for sale to subscribers who've expressed curiosity within the course matter prior to now. You may seek for these subscribers and bulk apply a tag to them. henThen, create a section of subscribers with this tag and ship a one-time electronic mail to them that promotes your new course.
Associated: Methods to manually tag a bunch of subscribers
Begin utilizing tags right now.
Utilizing tags to prepare your subscribers allows you to present a extra customized expertise in your subscribers and enhance your engagement.
Not an AWeber buyer but? Begin your free 30-day trial right now and check out AWeber’s tags right now.