What Is Freelance Blogging? And How To Start A Career With It?

There are numerous aspect hustles on the market to enrich your main earnings.

But should you really feel comfy running a blog and even have expertise managing one, then think about changing into a contract blogger.

In reality, you'll be able to flip freelance running a blog right into a full-time gig should you play your playing cards proper!

In this submit, I’ll present you what it takes to change into a brand new freelance blogger and reply the burning questions most rookies ask.

If you have an interest in studying how you can begin a weblog, learn our full information.

To get began, let’s reply essentially the most fundamental query of all:

What is a contract blogger?

A contract blogger is an individual who makes a residing writing weblog posts for purchasers.

You can get a full coaching course on how you can get extremely paid as a contract blogger proper right here.

As a service supplier, freelance bloggers could make the submit and ship them to the consumer for evaluate and approval. From there, they obtain the cost for the articles they write.

Freelance bloggers may provide extra providers comparable to key phrase analysis, writing content material optimized for Google search, and importing the submit to the consumer’s weblog, amongst others.

These added providers assist freelance bloggers mark up their costs. Instead of simply writing the articles to purchasers, they'll take the complete reign of their weblog so purchasers don’t have to fret a couple of factor.

There are numerous freelance bloggers out there. One of them is Elna Cain.

elna cainelna cain

She earns a formidable $600 per weblog submit. On high of that, she runs a number of blogs and shares her data through the free e mail programs she’s operating.

Freelance writing vs. running a blog: What’s the distinction?

From the definition above, freelance running a blog is a mix of freelancing writing and running a blog.

However, there’s a distinction between the 2:

Freelance writing is service-based whereas running a blog is product-based.

Let me clarify:

Basically, a contract author is a catch-all time period for individuals who earn cash writing for different individuals.

An instance of a contract author is Joe from JoeCanWrite.com.

Joe markets himself as a contract author for rent. But, his portfolio, he's primarily a contract blogger and product evaluate author for WordPress-related websites.

joecanwrite client testimonialsjoecanwrite client testimonials

As you'll be able to see, there’s an overlap between a contract author and a contract blogger.

However, the distinction between the 2 is she or he doesn’t simply write articles.

Depending on the area of interest they specialise in, freelance writers will be grant writers, technical writers, enterprise writers, and others.

But you’re in all probability asking your self this query:

Isn’t that what bloggers do as properly? Bloggers are additionally writers, proper?

Yes and no.

Yes ー bloggers write content material and publish it on their weblog or a consumer’s.

No ー as a result of bloggers are extra than simply writers.

Think of them as enterprise homeowners. They handle their blogs by selling its content material on social media, connecting with different individuals for alternatives, and ー most necessary of all ー earn cash from it.

Therefore, even with out purchasers which a contract author must make a residing,, bloggers can nonetheless make financial institution in the event that they arrange their weblog and maintain it correctly.

An instance of a blogger is Jon Dykstra of Fat Stacks Blog.

jon dykstrajon dykstra

He at the moment makes $40ok a month primarily from show advertisements in his area of interest websites.

However, for Jon to achieve this earnings stage, he put within the work of not simply writing the perfect content material on his blogs. He additionally has a self-sustaining enterprise mannequin that permits him to maximise his earnings with the least quantity of effort.

In this case, he earns cash from the merchandise he places out, that are blogs.

But earlier than we get side-tracked, let’s proceed discussing how you can change into a contract blogger by delving into the kind of articles she or he writes.

Types of weblog posts

If you’re making use of to change into a contract blogger, perceive that there are several types of content material that purchasers can doubtlessly ask you to write down.

You can’t afford to be picky in relation to running a blog since you may ward off purchasers in case you are unable to supply articles they’re on the lookout for.

Therefore, you will need to familiarize your self with the format of every that will help you write them for purchasers.

Below are among the hottest running a blog content material templates:

How-to guides

These varieties of posts are essentially the most in-depth and complete of the bunch.

Imagine your self being held in your hand as somebody guides you to the whole course of step-by-step – that’s what studying a how-to information seems like.

A typical information covers all of the bases and leaves no stone unturned. It often has photos and screenshots as visible aids to assist readers perceive what the weblog submit is speaking about.

All of the articles you’ll discover on WikiHow are how-to guides.


They are written with numbered steps to assist readers replicate the method by themselves.


List-based posts are in style amongst readers due to how simple it's to grasp the data in every.

And that’s a purpose why a lot of the posts on ListVerse have numerous feedback and social shares.

List articles comply with the straightforward format of enumerating factors concerning the matter at hand.

Going again to ListVerse, one among their hottest posts, “Top 10 Sex Demons,” lists down the demons and a brief clarification on every.


Lists are efficient particularly should you use controversial and unusual subjects like the instance above to gas the dialog.


Similar to listicles, checklists and cheat sheets assist ship data in a compelling and dynamic means.

Even higher with checklists, they're actionable and assist readers full an motion. Each level is an merchandise that readers must examine off the record earlier than transferring on to the subsequent.

While they’re not weblog posts per se, checklists are helpful as content material upgrades. So, each time individuals signal as much as one’s e mail record, they obtain the guidelines as a present of gratitude.

OptinMonster, for instance, makes use of a guidelines to drive extra subscribers to their record.

optinmonster content upgrade checklist_1optinmonster content upgrade checklist_1

If a consumer is fascinated with rising his or her record, then be able to compose a guidelines quickly.

Case research

If your consumer is operating exams to show his or her theories and hypotheses, then you definitely’re certain to show it right into a case examine submit.

Case research are extremely sought-after written items as a result of they're distinctive to the individual publishing that submit. Using knowledge that she or he gathered from the check, a case examine gives one-of-a-kind insights a couple of matter that nobody, if not solely a handful of individuals, have written about.

Agencies and repair suppliers leverage case research to assist enhance conversions.

Take it from Spencer himself when he printed a case examine about how he was in a position to enhance his natural rankings via inner hyperlinks.

Of course, it is a means to assist enhance gross sales to his superior software Link Whisper.

In most instances, the consumer will conduct and write the submit on the weblog. However, there’s a chance that she or he may delegate the duty to you.

Review posts

Similar to case research, evaluate posts are efficient methods to show readers into clients or patrons.

The beauty of opinions is it helps readers make an knowledgeable choice concerning the product.

However, this may solely occur if the evaluate is goal and unbiased. It ought to solely present factual details about the product or software being reviewed.

The consumer ought to offer you the product for evaluate. For software program, you'll be able to join a free trial and evaluate it earlier than the trial interval expires.

Niche Pursuits has numerous in-depth opinions about on-line instruments that characteristic the professionals and cons of every.

niche pursuit review posts_1niche pursuit review posts_1

Blogging it this manner helps readers know all the things concerning the software 一 the nice and dangerous.

How to write down efficient weblog posts

One of the non-negotiables of being a contract blogger is the power to write down efficient content material.

If you need to land purchasers, it's a must to make nice posts as a blogger 一 plain and easy.

And we’re not simply speaking right here about utilizing appropriate grammar and sentence constructions.

There are different issues that purchasers search for in a contract blogger. And if you wish to bag the job, you will need to possess among the qualities and abilities that separate you from the pack.

Below are a few of them:

Conduct key phrase analysis

Some purchasers usually put together the article briefs for you. All you will need to do is write a weblog submit for them.

However, it could be a giant plus should you can take this job off their arms and put together the transient your self.

And all of it begins with key phrase analysis.

This is the method of extracting key phrase concepts from a subject and discovering smaller subjects which you can flip into articles.

The aim of key phrase analysis is to assist a blogger like your self to optimize your submit for particular search phrases related to your consumer weblog’s area of interest.

So, each time somebody appears up the phrase on Google and your web page comes up within the high ten of SERPs, you'll be able to assist purchasers generate extra site visitors to their weblog.

You may even discover key phrases in bulk which you can flip into articles sooner or later. This means, you'll be able to schedule and put together the articles prematurely so your consumer received’t must.

Having this ability makes you much more useful of their eyes.

To make it easier to execute a key phrase analysis technique by discovering the perfect content material concepts to your consumer’s weblog, then look no additional than Long Tail Pro.

long tail prolong tail pro

As the title suggests, the software helps you discover long-tail key phrases which might be simple to rank and have a excessive search quantity.

This means, you'll be able to maximize the probabilities of your articles to rank on high of Google SERPs!

Observe on-page search engine marketing practices

As talked about above, you could optimize the posts you write utilizing your chosen key phrases.

What this implies is strategically inserting your goal key phrases on the most crucial components of your web page.

Search spiders use rating components to find out which pages should seem on SERPs for a key phrase.

Therefore, you will need to embody the key phrase in these components so you'll be able to maximize your article’s skill to rank to your key phrase.

Below is a listing of alerts the place your key phrase should seem:

TitleURLMeta descriptionArticle physique (ideally within the first 100 phrases of the article)Subheadings (H2, H3, and so forth.)Alt textual content (ideally within the featured picture)

The ones listed above are simply among the extra very important components you could observe when running a blog.

To make it easier to guarantee that your article fulfills these alerts, you need to use Yoast’s Real-Time Content Checker.

Copy and paste the weblog submit on the textual content field and enter your goal key phrase.

yoast real-time content analysisyoast real-time content analysis

The software will present which components you continue to have to finish.

Take customized screenshots

Visual content material might not be in your wheelhouse, however this shouldn’t forestall you from providing photos and photographs in your posts for purchasers.

Of course, you don’t must create customized photos utilizing Photoshop and even Canva.

And I’m additionally not referring to utilizing free inventory photographs from Pixabay. While they are often lovely, high-resolution photos, nearly each blogger is utilizing them on their posts.

So, by inserting them in your posts, you rob away their uniqueness and make them look similar to each different submit on-line.

At the very least, you will need to characteristic screenshots and annotated photos to assist talk your message higher.

Screenshots are good for how-to guides, case research, and opinions. You need readers to see what you see to allow them to perceive higher what you imply.

There are numerous display screen grabbing instruments for obtain, however probably the greatest is Snagit.


Compared to different instruments, Snagit retains the standard of the picture when saving them as a PNG file. The software program additionally helps you to document your display screen and inset textual content and callouts in all captured photos.

Uploading the submit

If your consumer decides so that you can add the posts straight to their weblog, then it means they belief you. They wouldn’t simply allow you to try this except they know you’re able to getting an excellent job completed.

Therefore, if the consumer hasn’t ordered you to add the submit as soon as they approve your content material, it’s excessive time that they need to.

It’s not a lot so far as being a job of a contract blogger is anxious. However, it’s nonetheless taking a load off out of your consumer which, once more, makes you extra indispensable in the long term.

Where to get jobs as a contract blogger?

Since you’re simply beginning out in freelance running a blog, count on the success charge of getting employed as a blogger to not be very excessive.

However, that shouldn’t deter you from making use of to as many roles associated to your experience as potential.

The solely strategy to develop as a blogger is to write down for purchasers and receives a commission, and that received’t occur except you get employed.

Below are locations and strategies you can begin with:

Job marketplaces

Sites like Upwork stay as one of the vital in style locations to get freelance writing and running a blog gigs.

You arrange an account and scour for job postings from individuals for a blogger.

Then you ship your pitch and anticipate phrase from the possible consumer should you’re employed or not.

The beauty of on-line job marketplaces is that they have a system in place. Once you’ve taken numerous jobs from the platform, you'll be able to develop your profile and command the next charge transferring ahead.

However, and that is my private opinion, I’d advocate that you just don’t get too comfy with job marketplaces.

For one, they act as a intermediary between you and the consumer. Therefore, for each transaction you will have with a consumer, they get a lower off your wage.

As of writing, Upwork takes 20% off your first $500 from the platform.

upwork service feesupwork service fees

The charge decreases to 10% for earnings up till $10,000. Finally, the speed drops at 5% any extra transaction.

While that is cheap, it could be significantly better if you will get 100% of your earnings.

Online job boards

Sites like ProBlogger Jobs and Freelance Writing Gigs work nearly the identical as Upwork. You can examine the newest writing jobs you'll be able to apply for and ship your proposal for every.

problogger jobsproblogger jobs

The distinction right here is the speed is fastened and offered by the consumer. You don’t have to fret about reducing your running a blog charges simply to land the job. If the prospect is fascinated with what it's a must to provide, then you definitely’ll hear from them quickly.

More importantly, you will get 100% of your earnings from the consumer.

While on-line job boards are an enchancment over job marketplaces, it's not at all good.

You must comb via jobs that suit your skillset day out and in. If there aren't any jobs for you at the moment, it's a must to examine in tomorrow.

You then must consistently handle your pitches and comply with up in your utility to make sure that your emails went via.

These criticisms are extra about having to dedicate your time every day sending out purposes, which might get tiresome after a while.


I’m a giant proponent for utilizing your weblog as a strategy to entice purchasers.

Think about it:

The solely purpose individuals would rent you as their freelance blogger is when you've got a confirmed document of running a blog and publishing articles that showcase your strengths in running a blog.

And they'll solely see this when you've got a weblog of your personal!

The smartest thing a couple of weblog is you let your work communicate for itself.

By implementing the perfect search engine marketing practices in running a blog, you'll be able to rank on high of SERPs to your key phrases.

And if purchasers like to rent you based mostly in your weblog, they'll attain out to you by filling out your contact kind.

As you'll be able to see, having a weblog additionally defeats the necessity to actively apply on job boards.

So, as a substitute of you coming to them, it’s the opposite means round!

How do you begin a contract weblog?

First, let me reiterate that you just don’t must arrange a weblog 一 you could!

There are numerous assets on-line that train you how you can arrange your weblog. So I received’t even share my piece to not additional muddle up this house.

Instead, I’d prefer to level you to Spencer’s submit on how you can begin a weblog primed for making a living.

Below are factors that he discusses within the information:

Why do you need to weblog within the first place?What area of interest will your weblog be? And will individuals be fascinated with it?Why must you arrange your weblog utilizing WordPress?What is the perfect area title to your weblog?How to arrange your WordPress weblog and customise it?

In the information, he recommends that you just use BlueHost as your internet hosting supplier.

The internet hosting service makes establishing your WordPress weblog simple with only a few clicks. So, even when that is your first time constructing a weblog, you’ll really feel proper at house.

More importantly, BlueHost affords safety and efficiency past what you’re paying for it. Coupled with its world-class buyer assist, and you may’t go flawed internet hosting your website on BlueHost.

How do freelance bloggers receives a commission?

The one fixed when getting paid in freelance running a blog is it’s at all times in money and within the foreign money of your alternative.

Other than that, the method of getting paid as a contract blogger depends upon what you agreed upon with the consumer.

Learn how you can receives a commission extra as a author right here with this course.

Below are issues you will need to focus on first with each consumer earlier than working with them:

Payment gateway

First, it's a must to determine which cost gateway to receives a commission.

Most individuals use PayPal as a result of it’s simple, handy, and all people has an account.

However, you additionally must know that PayPal takes a large lower from each transaction you make on the platform.

To learn the way a lot it's taking out of your wage, use SaleCalc.com to compute your anticipated earnings for you.


Therefore, if you wish to be frugal along with your earnings, it’s in all probability greatest should you can request the consumer to pay the cash through financial institution switch. This means, you're employed across the PayPal prices and obtain the cash straight to your native checking account.

Also, you'll be able to attempt different gateways like Venmo or Stripe so long as they work in your nation.

The most necessary factor is you make it simple to your purchasers to pay you. Because should you’re calling the photographs concerning the cost methodology, then you definitely danger pushing them away.

Payment deposit

Clients operating away along with your work with out paying for it's an all too widespread incidence in freelance running a blog, if not freelancing generally.

In my expertise, earlier than beginning any freelance writing or running a blog mission with a consumer, I require them to pay for 50% of the overall quantity upfront.

Assuming that s/he pays the cash, it establishes that the consumer is severe about working with you. If not, s/he would have bolted instantly.

Now, there are individuals who don’t need to pay for the half upfront however are literally simply as severe about constructing a working relationship with you.

In these instances, it's a must to play it by ear. It’s a judgment name that you'll have to personally make within the warmth of the second.


You must hold your purchasers proud of the articles you write. Otherwise, they received’t pay you.

Now, there could also be instances that the consumer is requesting adjustments to the weblog submit a number of instances already. It’s reached some extent that the consumer is strong-arming you to do issues within the submit that aren’t a part of your settlement.

To finagle your means out of scope creeps, you could draw the road concerning their revision requests.

Since you need to be certain that to purchasers that they’re getting the very best article from you, provide them a restricted variety of assured edits (most of three). That’s greater than sufficient so that you can repair the errors and apply the adjustments as they see match.

What if the consumer doesn’t pay you?

It’s simple to say it's best to name a lawyer to patch this up for you. Assuming there’s a contract in place, you need to use it as grounds to gather the remaining wage.

However, getting a lawyer concerned can jack up your charges. And ultimately, you’ll in all probability find yourself spending greater than not doing something in any respect.

Other than that, there’s actually no simple reply to this query.

Oftentimes, it’s simply higher to consistently e mail and attain out to the consumer reminding them of the steadiness. Some simply don’t reply quickly sufficient, however they finally comply with via after calls and follow-ups.

You may ask round for individuals who labored along with your consumer earlier than sending you different methods on how you can contact them.

That’s why it’s essential to get half of the cost upfront earlier than beginning any mission. So, if the consumer decides to not pay for the remaining half, you might be paid to your efforts on the very least, worse involves worst.


Freelance running a blog takes time to show into full-time work and persistently earn cash from it.

For one, there are many gifted freelance bloggers on the market on the lookout for the identical work as you. Also, you don’t simply have to fret about writing the article 一you should purchase different abilities if you wish to survive out there.

However, from a special perspective, freelance running a blog is as rewarding because it comes as a job.

You can work on manageable tasks that fit your time and ability stage. If you’re able to scale up, you'll be able to ditch your full-time job and take up extra work from current or new purchasers.

The easy and simple technique of freelance running a blog ought to make it easier to earn cash in the long term. And with the assistance of this submit, you will get paid and break the financial institution even quicker!

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