Webinars have change into an more and more essential useful resource for companies to attach instantly with their prospects — to teach and inform, and to place your self as a thought chief.
They’re additionally nice record constructing sources – regardless of for those who’re operating them real-time or utilizing them as evergreen lead magnets.
Additionally, webinars are a great tool for digital studying, which is critical throughout a disaster interval just like the one we see now, the place persons are staying indoors extra.
While some desire a webinar format that options solely a speaker addressing their viewers by way of a digital camera, utilizing a presentation can add depth to your webinar and allow you to visualize extra advanced subjects.
In our information under, we define the steps for making a webinar presentation, together with some examples and finest practices.
Just getting began? Then, contemplate studying this submit that solutions the basic query – What is a webinar and the way does it work?
Table Of Contents
How to Create a Webinar Presentation
Creating a deck wants planning and forethought. When designing a webinar presentation that will likely be shared with a reside viewers, it is best to comply with particular steps to make sure a great consequence.
1. Research Your Webinar Subject
Make positive to analysis your subject first and take notes. Example
It goes with out saying that earlier than going reside with any content material — social media campaigns, touchdown pages, or a webinar — it is advisable totally analysis your subject material.
This is doubly true for a webinar, which is designed to impart info and foster dialog. The power of a webinar might enhance your leads and gross sales.
It’s finest to start out by zeroing in in your viewers — their demographics, frustrations, and motivation for attending the webinar.
Now that you realize your viewers, outline your objective for the presentation. What is the important thing takeaway that individuals will depart with on the finish of this webinar?
You additionally want to consider the motion you need them to take when the webinar ends — we are going to cowl calls to motion in a later section.
Remember to have one overarching topic to your presentation. Consider utilizing a thoughts map template to streamline your concepts in order that your message isn’t complicated to the viewers.
Webinar Setup Checklist
Want to make certain that your webinar is a hit?
Then seize this useful guidelines to be sure to’ve coated all of the bases.
2. Define the Presentation Outline
Clear webinar define proven on this presentation by Dr Dave Chaffey and Michal Leszczynski.
Structuring your presentation earlier than fleshing out the webinar content material will allow you to keep on monitor and canopy your goal factors.
Some factors would require extra time than others, some could should be divided into subpoints. Creating a framework for the deck will make this course of simpler.
You may also use this define later as a content material index, which is able to act as markers for the presentation while you share it along with your viewers.
Attendees prefer to obtain an agenda so that they know the way lengthy the presentation will final, and a top level view does that job.
When creating your define, it is possible for you to to determine which concepts are too broad to be coated on this presentation, and which of them want extra specificity.
It is far more environment friendly to work on a top level view than to start out throwing collectively content material solely to appreciate that your presentation isn’t a cohesive entire.
three. Create a Webinar Presentation Template
Example of a webinar presentation template from Venngage.
If you’re going to make webinar displays frequently, it might probably’t harm to create a reusable template.
There are sure parts and slides that your presentation will persistently want. Designing templates will make it simpler so that you can reproduce the slides as and when wanted.
Some of the core parts of each slide deck embody:
Company brandingA title slideAbout slideIndex slide with the agendaMeat slidesQ&A slideCall-to-action slideThank you slide
It’s actually the meaty slides within the center that can require probably the most consideration. The relaxation can just about stay the identical other than a number of minor variations for every webinar.
When designing your slides, you possibly can take inspiration from these presentation templates to maintain your info compact and clear.
four. Choose Your Visuals
Using visuals for webinar slides. Source: Venngage.
Presentations shouldn't be text-heavy, particularly when they're being designed for internet streaming.
Participants will likely be tuning in with totally different sign strengths, and screens freezing up or turning into pixelated could make it tough for folks to learn numerous textual content.
Using visuals as a substitute will make the transmission of data simpler, however select your visuals properly.
The pictures ought to be related to the content material of your webinar. Choose visuals that aren’t too busy, but have distinctive parts that may be clearly seen.
If you’re together with a picture because the background to your slides, add transparency to it in order that the textual content in your slides can nonetheless be learn.
Icons are one other kind of visible that may be helpful in displays. They share an enormous quantity of data in a brief span of time and add to the context of your message.
You may also use memes so as to add some humor to the presentation, however select them in keeping with your subject.
Charts are a superb software for sharing numbers and information to audiences in a transparent, concise style.
Visuals are an effective way to make your presentation extra partaking and memorable — they need to be utilized to their fullest potential.
Keep in thoughts: Your webinar platform won't assist all forms of visuals, e.g. GIFs. It additionally could routinely convert your presentation file right into a extra webinar-friendly one, which may typically have an effect on the standard of your pictures. Make positive to double-check this earlier than internet hosting a webinar.
5. Add a Call-to-Action Slide
Example of how GetResponse makes use of a thanks slide to supply a refined CTA that results in their survey.
Whether your webinar is targeted on sharing info, a case examine, or for product promotion, be certain that your presentation features a call-to-action slide.
Calls-to-action can immediate attendees to go to your web site, make a purchase order, avail of a proposal, or to enroll in one other webinar.
Your webinar shouldn’t be a one-and-done deal, it ought to encourage attendees to proceed their engagement along with your model.
Designating a slide to your call-to-action will be sure that it doesn’t get misplaced amongst the remainder of your messaging.
Give attendees a motive to come back again to your enterprise and add a robust call-to-action in your presentation.
Pro tip: If you need to improve the effectiveness of your webinars, contemplate including an unique provide obtainable to your attendees for a particular time interval. In GetResponse Webinars, you possibly can obtain this by a Call-to-Action characteristic.
6. Proofread the Presentation
Whenever you ship out content material to anybody, both internally or externally, it's essential to proofread your textual content.
Typos, unhealthy grammar, and errors come throughout as unprofessional. You need to keep away from them when positioning your self as a thought chief by your webinars.
Especially for those who’re going to make use of them as on-demand webinars and proceed to generate leads with them.
Always use grammar checking software program when creating content material. Read by your presentation instantly after you create it. Then take a break from it for a day earlier than revising it once more.
If you possibly can share it with another person that might be nice. It’s all the time useful to have a contemporary pair of eyes in your content material.
Attract More Registrants
Want to maximise the affect of your subsequent webinar? Promote it in 9 straightforward steps. In this information, you’ll discover our greatest webinar promotion methods plus recommendations on the way to promote extra along with your on-line displays.
7. Rehearse the Webinar Presentation
Designing the presentation is just one a part of all the webinar course of, you additionally have to ship the webinar to your viewers.
You could have a sure period of time inside which to finish the webinar presentation, this consists of time for Q&As. If you've an excessive amount of to say, strive utilizing it for the Q&A as a substitute.
Since webinars are streamed on-line, follow taking a look at your viewers by the webcam. It’s human nature to have a look at your self on display screen, however that messes up the sightlines.
Run a trial of your presentation utilizing the precise webinar software program to provide your self extra follow with the controls and viewing strategies.
Depending on whether or not you employ presentation mode or share your display screen, the standard of your slides, transitions, or animations could also be affected. Rehearsing will iron out these glitches.
If you don’t have a response to a query on the time of the webinar, give folks a technique to attain you in order that they will get a solution — both by Twitter, LinkedIn, or electronic mail.
Practice as a lot as potential so as to ship the webinar with ease. You might nonetheless make a mistake right here and there nevertheless it received’t be the top of the world.
Webinar Presentation Best Practices
We’ve outlined the steps for creating displays, however there are some finest practices that it is best to comply with to create a connection between your attendees and your enterprise.
Brand Your Presentation
What constant branding appears to be like like in slides. Source: Venngage.
Branding is essential in webinar displays. Most attendees are extra within the subject than the particular person or firm presenting it.
You need them to recollect what your model was and how one can add worth to them later.
Ensure your model emblem is positioned on each slide. It might be bigger on the title and thanks slides.
Use your model colours and fonts so they're extra recognizable in your different content material when attendees encounter them.
Keep Text to a Minimum
We’ve talked about the usefulness of together with visuals in your displays, however on the whole, the quantity of textual content used ought to be saved to a minimal.
Text might be dense to learn, and in a webinar you might be asking folks to learn and hear on the similar time. This can result in confusion.
Instead, use bullet factors to make sure there's loads of white area across the textual content and use the textual content as markers to share info in the course of the webinar.
Consider creating two variations of the deck — one that you just current and one that you just share with attendees afterward.
Maintain a Time Limit
We’ve talked about this earlier than: your webinar should be carried out inside a selected period of time.
Quite a few video conferencing instruments have cut-off dates for streaming. You completely don't need to lose the connection earlier than you’ve completed the webinar.
Additionally, it is advisable reserve time for interplay as a result of folks will ask for clarifications and questions.
Stick to your time restrict as a lot as potential so that you've sufficient time in the course of the webinar.
Pro tip 1: Another webinar presentation tip is to tell your registrants in regards to the session period forward of time. We all have issues to take care of and it’s higher to handle expectations and present that you just worth your target market’s time.
Pro tip 2: Some skilled presenters comply with a one minute per slide rule, the place they be certain that to not have too few or too many slides of their presentation. This method will help you retain your viewers engaged – as they don’t get bored by taking a look at one slide for too lengthy – and targeted on the similar time – as they’re not getting distracted by objects shifting too quick in entrance of their eyes.
Use Contrasting Colors
What contrasting colours seem like in slides. Source: Venngage.
The significance of fine colour use in slides can't be overstated. The proper mixture of colours will make your presentation simpler to see and bear in mind.
While utilizing model colours is critical for a webinar, be sure that your colour combos distinction with one another as this may make them simpler to see on any kind of display screen.
Prepare Notes for the Q&A
During the query and reply (Q&A) portion of your presentation, you need to keep away from getting caught out by the attendees.
While you realize the subject material you might be speaking about, it is best to have extra info than what you’ve been presenting.
Prepare to reply a number of common questions earlier than the precise webinar and hold the solutions with you so you possibly can reply if an attendee asks about these subjects.
Pro tip: If you’re going to be referencing totally different websites or content material all through your webinar, be certain that to maintain the hyperlinks to them in a separate textual content file. Thanks to this, you’ll have the ability to rapidly share them along with your attendees by way of chat, which is able to save them the hassle of trying to find them or writing them down out of your slides.
Hyperlink Your Index
You will most probably be sending a model of your slides to attendees after the webinar concludes. This will allow you to generate gross sales leads out of your attendees.
Make the presentation simpler to navigate to your viewers by hyperlinking the index to related slides, as this may permit customers to get to the part that considerations them most.
Hyperlinks will even elevate the content material in attendees’ eyes and encourage them to take part in additional webinars.
Repurpose Your Content
Example of how you may repurpose your webinar slides and use them on social media platforms like LinkedIn.
Designing a webinar is a protracted and arduous course of. No matter how nicely you realize the subject placing it collectively takes time and vitality.
It appears a little bit of a waste to make use of the webinar presentation as soon as and transfer on to the subsequent challenge, doesn’t it?
Why not strive repurposing the webinar and the presentation to generate extra leads and create extra content material with out as a lot effort?
You can report webinars to submit on YouTube, or they can be utilized as paywalled content material to extend subscriber lists.
You can use your slides on different platforms, too. A webinar deck can be utilized as a LinkedIn presentation, or as particular person posts on Instagram.
You might even characteristic your previous displays in your webinar touchdown pages and share them in your post-webinar emails.
One presentation can have a number of makes use of with a little bit of creativity.
Editor’s word: Did you realize you'll find previous webinars hosted by GetResponse and their guest-speakers within the GetResponse Resources? Below’s an instance of a webinar run by Leslie Samuel on How to Create a Webinar That Sells Your Product.
Webinar recording of the How to Create a Webinar That Sells Your Product presentation by Leslie Samuel.
When making a webinar presentation, it is advisable comply with a number of steps that can make it simpler to your viewers to comply with your message:
Research your topicCreate an outlineDesign presentation templatesChoose key visualsCreate a call-to-actionProofread your presentationRehearse
Remember to maintain textual content to a minimal, model your slides, and put together for the Q&A. Repurpose the presentation for gated content material or for different platforms.
By following these steps, you possibly can create a robust presentation that can have attendees returning to your webinars frequently.