Four strategies to maintain your social media activity during a crisis

30-second abstract:

It’s necessary to remain engaged with our viewers through the disaster, and there’s so much we will do to perform that.  
Low budgets, restricted workforce, and lesser bandwidth for content material manufacturing are some challenges companies are seeing on the forefront.
Roman Daneghyan shares 4 methods to keep up your social media exercise throughout a disaster.

Social media is a enjoyable place the place we will interact with our viewers each day. You’re most likely already aware of the advantages of social media, which implies you keep constant social media exercise. 

Unfortunately, throughout troubling occasions just like the COVID-19 outbreak that we’re experiencing right now, companies usually wrestle to keep up an lively social media presence. Your finances is low, the workforce is proscribed, and there’s normally little motivation to supply content material with the whole lot that’s happening round you. 

Still, it’s not that arduous to keep up social media exercise throughout a disaster, and it's maybe the one wise factor we will do. It’s necessary to remain engaged with our viewers through the disaster, and there’s so much we will do to perform that. 

Here are 4 methods to keep up your social media exercise throughout a disaster.

1. Repurposing content material

If we're unable to create contemporary content material, we will at all times work with what we have already got. If you had a well-built content material technique previous to the disaster, then likelihood is you will have loads of items to work with. Our aim right here is to repurpose current content material into one thing contemporary. 

Start with what you have already got: a podcast, a video log, a long-form weblog article, a gross sales letter, something works. Try to gather all long-form, pillar content material that you've got. Next, we’re going to make use of and repurpose that content material to create contemporary content material. A vlog turns right into a weblog, a weblog into an e mail, an e mail right into a tweet, and so forth… you get the purpose.

Gary Vaynerchuk is a grasp of repurposing content material, he additionally popularized the content material pyramid mannequin that's primarily based on this concept. Gary says he can create 30 contemporary items of content material for use throughout his channels simply from a single every day episode of his present.  

Using a single piece of content material, you possibly can create contemporary content material on your social media accounts, and it doesn’t should be a repost. You can repurpose a chunk of content material to tweet some bits on Twitter, begin a dialogue on Facebook, submit an edited clip on Instagram, or share a concise weblog submit on LinkedIn. And growth, there’s your content material.

Also, there’s no must really feel like a fraud for repurposing ‘used’ content material. Most of your followers received’t keep in mind your older posts, and so they may at all times use a reminder, particularly throughout a disaster. Even if we now have nothing ‘new’ to say, we will nonetheless share our insights from the previous. To give your outdated content material a contemporary look, you possibly can add some eye-catching visuals to it. You can take the assistance of a net designing agency to create visuals that may get observed in crowded social media feeds. 

2. Make use of content material creation instruments

With the whole lot slowing down, it’s arduous to create sufficient content material all by yourself. In the previous few years, we noticed loads of content material creation instruments and templates come to life, and maybe it’s time to make good use of them. Content creations instruments assist us to reduce the time, finances, and energy wanted to create content material, and now we want them greater than ever.

Depending in your wants, there are numerous instruments to select from:

For analysis, you can also make use of Google Drive’s Research Tool to conduct fast analysis, all it takes is clicking a easy ‘Explore’ button within the backside proper. Also, ‘Site: search’ operate is one other great tool accessible from the browser.
If you need assistance writing posts on your social media account, you need to use writing instruments like Evernote to take notes, Grammarly to catch errors,  WriteRack to tweetstorm. 
If you need to submit visible media then you must check out instruments like PicsArt. These instruments are simple to make use of, and you'll create nice visible content material in lower than 5 minutes. Instead of spending hours on design, all you must do is select a template and fill it together with your model graphics.

It takes loads of effort to create nice social media content material, however we will at all times make use of content material creation instruments to avoid wasting time or get a number of artistic concepts. 

three. Utilize user-generated content material

User-generated content material (UGC) is content material created by individuals moderately than manufacturers, which implies you don’t should create something. Utilizing UGC is extremely necessary for social media, and it may be used to fill the gaps in your content material technique. Brands could not have the ability to create their very own content material through the disaster, however can at all times depend on user-generated content material. 

The sort of content material you repost will fluctuate relying on the media. 

Instagram: The king of user-generated content material, Instagram has every kind of choices for manufacturers to share content material created by customers. You can repost to your personal profile, share photographs in your story, and simply browse utilizing #hashtags and the Explore operate. Aerie is a good instance of how this could work:

Facebook: Facebook is a improbable community for sharing tales and movies together with your viewers. You can invite your followers to contribute tales, photographs, or movies and use it to ask dialogue and interact with the remainder of your viewers.

Twitter: An awesome place to make the most of user-generated content material, Twitter makes it simple with #hashtags and the “Retweet” operate. You can merely retweet customers and add your personal feedback to spark a dialogue. Food manufacturers do an important job on Twitter:

when you aren't getting the toy you wished within the youngsters meal

— Burger King (@BurgerKing) October eight, 2019


LinkedIn: Professionals love LinkedIn, and you need to use LinkedIn to advertise consumer content material that’s related to your model. You can repost the content material or function some customers in your weblog posts. 

If you need to seek for location-specific content material, you possibly can at all times use a VPN service to achieve entry to content material particular to a sure location. This technique lets you perceive how your viewers sees issues, and you'll tailor your content material to fulfill their private wants. 

four. Keep up with the updates

Posting related content material is necessary, however don’t neglect to submit private updates about your corporation. Your viewers could need to understand how you’re doing, whether or not there will likely be disruptions in service, and what to anticipate within the coming days. 

To add on to that, ensure you perceive your place throughout a disaster. If you’re in the midst of it, you possibly can present every day updates on how your local people is coping with the disaster, and that’s a great way to construct a relationship together with your viewers. 

Lastly, don’t neglect to point out compassion for the victims, and you'll even use one of many content material instruments to create supportive posts and remind your viewers that you simply’re pondering of them. 

What’s your take?

What do you concentrate on the continued disaster and what's your technique to keep up your social media exercise within the upcoming weeks?

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