By Kristin MacLaughlin July 22, 2020
Freedom Digital Marketing founder Laurie Conrod helps actual property brokers and different entrepreneurs develop their companies. She teaches entrepreneurs how one can automate their lead era utilizing direct response advertising and marketing and social media advertising and marketing.
She knew there needed to be a greater option to develop her small enterprise effectively and her shopper base than the time-consuming job of conventional prospecting. “I didn’t wish to prospect folks anymore for lead era. I needed to learn to faucet into the tens of millions of individuals which can be on the Internet,” mentioned Conrod.
She wanted a option to entice potential shoppers to attend her free coaching after which seize these attendees to supply her digital advertising and marketing companies. This technique would allow Conrod to show her data and abilities to prospects in a low-risk format. However, she lacked a dependable platform to handle her rising shopper database and energy her on-line coaching.
Until she got here throughout AWeber and GoToWebinar.
Here are the 6 steps Conrod adopted to develop her viewers with out prospecting.
Step 1: Create an enticing lead magnet
Conrod makes use of webinars as her lead magnet to draw prospects. “The purpose as an entrepreneur is to construct ‘know, like, and belief’ with folks as shortly as potential to be able to make gross sales. Letting them see me on a webinar, how I current myself and my experience is without doubt one of the quickest methods for folks to get to know, like, and belief me. GoToWebinar has been such a strong platform for me to make use of,” says Conrod.
She often gives free coaching on subjects resembling on-line lead era, social media advertising and marketing, and e mail advertising and marketing. In Conrod’s coaching, she teaches realtors the fundamentals of working Facebook campaigns and social media advertising and marketing.
AWeber offers a direct integration with GoToWebinar, which suggests you'll be able to immediately add GoToWebinar registrants on to your AWeber listing.
Click the video field to begin the video. Step by step directions listed under.
Step by Step on how one can combine GoToWebinar with AWeber
In your account, click on the Integrations hyperlink within the higher proper nook of the web page.Find the GoToWebinar integration and click on on it. On the subsequent web page, you'll want to click on the “Connect” button.You’ll then be requested to log into your GoToWebinar account. After doing so, click on the “Allow” button to grant entry for the mixing.Now that the app is related, it’s time to create your GoToWebinar automations in AWeber. To achieve this, click on the “Create an Automation” button.Using the drop down menu offered, choose the webinar you want to join with AWeber. Once chosen, click on the “Next” button.Next, choose the AWeber listing you desire to your webinar registrants to be added to. Then, click on the “Submit” button.At this level, your webinar is related to the beforehand chosen AWeber listing. Registrants will robotically be added to your AWeber listing.
Step 2: Promote the lead magnet to drive signal ups
Conrod promotes her lead magnet via paid advertisements on Facebook and Instagram. The paid promoting drives prospects to a touchdown web page to gather their contact data.
Conrod consists of three extra important components on her touchdown web page.
#1. A enroll type to gather e mail addresses
#2. Information about what she is going to cowl within the webinar
#three. Social proof to show how previous attendees discovered worth
Step three: Grow an e mail listing
When these prospects register for the webinar, they're instantly added to an e mail listing she has arrange on AWeber’s e mail advertising and marketing platform.
“AWeber helps me construct an e mail listing. It is admittedly essentially the most essential a part of constructing a enterprise. And that’s true for any enterprise: brick and mortar, retail, eating places, or carpet cleansing. If you’re constructing an e mail listing, you'll be able to at all times generate new income out of your shopper base and potential shoppers. If you’re not constructing your listing, you’re leaving cash on the desk,” says Conrod.
Pro Tip: 5 techniques for selling your Webinar and rising your e mail viewers.
Step four: Segment the List
Conrod promotes webinars to her prospects and prospects.
To guarantee the precise messages are despatched to the meant viewers, Conrod segments the listing to ship acceptable e mail messages to her subscribers.
“My mission is to assist folks automate their lead era in order that their potential shoppers are coming to them. Entrepreneurs must be taught that ‘the cash is of their lists.’ AWeber is instrumental since you construct your e mail listing after which automate your follow-up with as many potential shoppers as potential. I assist entrepreneurs learn to try this,” mentioned Conrod.
Need segmentation inspiration? There are 16 methods to phase subscribers in AWeber.
Step 5: Automate e mail campaigns
Conrod emails her new shoppers nearly day by day with an automatic e mail sequence. She has discovered that together with hyperlinks to observe movies is a very good apply as a result of it permits folks to know, like, and belief her a lot sooner than simply studying emails.
Conrod likes to provide numerous worth and keep away from salesy language in her e mail and social media. “You can’t continually be pitching folks and anticipate them to proceed to open your emails as a result of they’ll get sick of it. We must let folks see our experience and the worth that we give in order that they wish to do enterprise with us,” says Conrod.
After the coaching, she continues to have interaction along with her listing by sharing the video recording via AWeber.
Step 6: Create a system for achievement
Conrod discovered a successful method: a mix of AWeber and GoToWebinar. GoToWebinar grew to become the driving force of her lead era technique. AWeber dealt with the backend of her course of and allowed her to attach along with her viewers to create exceptional experiences.
“You don’t must be a PhD to have a talent that you would be able to promote on-line, however you do want a dependable system to do it nicely. Having a system is important to construct a six-figure and past enterprise,” says Conrod.
Ready to develop what you are promoting?
Whether you’re beginning a brand new enterprise, must develop your viewers, otherwise you run a longtime e-commerce enterprise, AWeber offers a powerfully-simple e mail advertising and marketing answer for any small enterprise.
AWeber’s e mail advertising and marketing platform consists of limitless touchdown pages with each plan, limitless emails, e mail automation, enroll varieties, and e mail analytics.
Start free of charge and shortly develop what you are promoting with powerfully-simple e mail advertising and marketing from AWeber.