By Sean Tinney July 30, 2020
Email advertising is probably the most environment friendly strategy to talk and construct a relationship along with your viewers. It means that you can converse with them immediately via their inbox, at a time that’s handy for them.
Email advertising is such a precious instrument for small companies, in actual fact, 79% of small enterprise homeowners say electronic mail advertising is essential to their success.
Did you understand that electronic mail advertising executed proper, can really enhance your income, create extra loyalty between your prospects and enhance your model consciousness. Yet, regardless of the affect it could have on a enterprise, solely 46% of small companies are utilizing electronic mail advertising.
Maybe it’s the time it takes to construct an electronic mail marketing campaign. Or perhaps you’re merely unsure how. Maybe it’s the price.
If you understand what to search for with an electronic mail service supplier, then these ought to now not be an element.
Here at AWeber, we wish to see what you are promoting thrive. So to assist, we’ve put collectively a complete record of what to search for with a free electronic mail advertising service supplier.
What Should You Look For with a Free Email Marketing Service Provider
This is a little bit of a tough query as a result of each enterprise’ wants are going to be totally different. So we’ll do our greatest to spotlight the professionals, cons, and principal options of every on-line electronic mail advertising firm so as so that you can weigh what's most essential to the success of what you are promoting.
Now that we’ve recognized some free electronic mail advertising service suppliers, let’s take a deeper dive into every one so you can also make a choice that’s greatest for you.
I’ll admit, I could also be a little bit biased when writing about AWeber, so I simply let all of the powerfully-simple additional options, award profitable customer support, and world-class platform do the speaking.
AWeber is likely one of the main electronic mail suppliers, serving to over 1 million small companies efficiently develop their enterprise. And we’ve executed it longer than anybody else (we had been based in 1998).
What makes this free model stand out above everybody else is our dedication to you. We actually care in regards to the success of what you are promoting. When you open an account with AWeber, you get the identical stage of service we offer all of our prospects. AWeber Free delivers powerfully-simple, industry-leading options for gratis to you. That’s proper — no bank card and no fee with AWeber Free. Ever.
Plus, you get our Industry-Leading Deliverability. We are consultants in ensuring your message hits folks’s inbox. We don’t outsource electronic mail processing, guaranteeing we management deliverability from end-to-end.
Need to maneuver from one other electronic mail service supplier? No drawback, we’ll migrate your contacts and electronic mail templates to your new platform. Plus, you’ll have entry to 100s of electronic mail templates (and climbing), our easy-to-use drag-and-drop editor, and our touchdown web page builder with free templates included.
And we don’t cease there. AWeber is consistently increasing our platform based mostly on suggestions we obtain from our prospects. Whether that’s so as to add extra options to assist what you are promoting develop or to create a greater person expertise.
Our mission is straightforward: to give you a straightforward to make use of electronic mail advertising platform that does 90% of the be just right for you.
AWeber’s Free Email Marketing Tools
AWeber has all the pieces you have to begin rising what you are promoting — without spending a dime. We supply advertising options in our free plan that truly matter to the success of what you are promoting, together with:
All electronic mail design instruments (together with Smart Designer)Campaign automationsSign up typesLanding web page builderNative integration with main ecommerce and small enterprise options Free migration out of your present electronic mail advertising supplier24/7 cellphone/electronic mail/chat entry to buyer options
AWeber Free Email Platform Pros
With so many benefits it’s powerful to slender it right down to just some execs however I’ll give it my greatest shot. With AWeber Free, you could have all the pieces you have to create superb trying emails AND touchdown pages, you’ll be capable to automate your electronic mail advertising, and combine with 100s of different companies.
Drag-and-Drop editor. This might probably be one of many best drag and drop electronic mail and touchdown web page enhancing instruments you'll ever use. Create customized emails and touchdown pages in simply minutes with out ever writing a line of code.
Landing Page Templates & limitless touchdown pages. Many platforms will restrict the variety of touchdown pages that you would be able to construct. Not us. We know a touchdown web page may very well be the inspiration for what you are promoting to extend their leads stream. Part of our mission is that can assist you develop what you are promoting, so why not offer you each benefit to energy you ahead.
Access to our Smart Designer, an AI-powered design assistant that robotically builds you amazing-looking branded electronic mail templates in seconds. We perceive not everyone seems to be a graphic designer, so we make creating lovely electronic mail templates tremendous simple.
Get began even quicker with an enormous library of pre-built electronic mail templates. Again, we attempt to make your job simple by doing 90% of the work. Simply add your emblem and also you’re able to ship your emails.
Access to our Award-Winning Customer Service Team. Ask our award-winning buyer options workforce any query by cellphone, chat or electronic mail. They’re out there 24 hours a day, 7 days per week that can assist you succeed with electronic mail advertising.
I can go on ceaselessly speaking in regards to the fanatic advantages and options that AWeber Free has out there. But why go on when you may see for your self. Sign up at the moment for AWeber Free. No bank card, no dedication, no worries when you’re a part of the AWeber household.
AWeber Free Email Platform Cons
I’d be mendacity if I advised you we didn’t have any cons with our free electronic mail providers. We don’t supply electronic mail break up testing on the free plan. Plus there are another implausible options that you'll solely have entry to with our Pro plan. But we will’t give the farm away, regardless that we tried.
But the largest con with AWeber Free is that you just didn’t uncover it earlier. Really, it’s that good.
When you consider electronic mail service suppliers, MailChimp is often on the prime of the record as a result of their model consciousness and the way lengthy they’ve been supporting small companies. Overall MailChimp’s free electronic mail platform is strong. In truth, of all the e-mail advertising platforms we evaluated, MailChimp stands out as the second most suitable choice.
MailChimp’s Free Email Marketing Tools
You get entry to a number of of MailChimp’s options with the free plan. However for these instruments you obtain entry to, MailChimp places a restrict on what you need to use.
Some of the important thing options you get with the free plan embrace:
SegmentationWebsite builderLanding web page builderMarketing CRMIntegrations with over 200 apps
Mailchimp Email Platform Pros
You don’t final 20 years in enterprise with out understanding what you’re doing, and we’ll give it to MailChimp they've a really sturdy platform with a number of advantages with their free plan. Yes, it does have it’s limitations, reminiscent of saving most of their principal instruments for paying prospects.
The advertising CRM instrument is a pleasant contact that you just gained’t see with many different free platforms. You can even construct and publish a primary web site.
Mailchimp Email Platform Cons
If you worth buyer help, then Mailchimp might not be for you. You’ll obtain 30 days of electronic mail help when you enroll, however after that you just’re by yourself. You’ll obtain no cellphone, no electronic mail, or no chat help.
Not all people has a inventive background and might construct emails or touchdown pages that look superb and might convert, in order that they depend on the templates offered by their electronic mail advertising supplier. With MailChimp, you solely have entry to their “primary” templates.
And whereas MailChimp’s free plan has some benefits, MailChimp can rapidly start getting dear as you start rising what you are promoting and wish extra help and options.
ConvertKit is an electronic mail advertising service supplier that’s constructed by a blogger for bloggers, though the platform will not be restricted to bloggers. The free plan begins at 100 subscribers without spending a dime, however that may leap to 1,000 via their referral program the place you may earn a further 100 subscribers for each referral who additionally indicators up for a ConvertKit account.
ConvertKit’s Free Email Marketing Tools
On ConvertKit’s pricing comparability web page they state their free instruments as together with:
Landing web page builderForm builderSegmentationSubscriber tagging
ConvertKit Email Platform Pros
The greatest professional that I can discover with this platform is a instrument that's not but launched. ConvertKit lately introduced a model new instrument referred to as ConvertKit Commerce. This characteristic will allow you to promote digital merchandise proper inside ConvertKit’s platform.
Outside of ConvertKit Commerce, there aren’t many execs to ConvertKit’s platform that you just couldn’t discover in different electronic mail service suppliers.
They present free migration providers, so if you have to transfer from one other electronic mail advertising platform, they'll help in transferring you to ConvertKit. But you will have to have 5,000+ subscribers for it to be value their effort and time.
ConvertKit Email Platform Cons
ConvertKit is a really primary platform. There are not any drag-and-drop electronic mail templates or builders. In truth, you solely have two templates to select from — a plain textual content model and a really plain-looking HTML model. And with the HTML model, you might be restricted with what you may customise.
The free plan additionally doesn't embrace electronic mail automation, which might be irritating if you wish to start cultivating a relationship along with your shoppers by sending welcome or thanks emails.
While their touchdown web page builder could also be totally customizable, you could have far fewer templates to select from in comparison with different electronic mail advertising platforms reminiscent of AWeber.
And they outsource their buyer help so it could take hours to days so that you can get a response. There isn't any electronic mail or cellphone help, as a substitute you permit a message of their app and somebody will electronic mail you a response.
Overall, ConvertKit lacks the bells and whistles that you would be able to get with most different free electronic mail advertising providers like MailChimp and AWeber.
ShipInBlue was really based as a digital company. They switched to turn out to be an electronic mail advertising supplier after they realized a chance to assist entrepreneurs automate electronic mail advertising on a funds.
ShipInBlue is an effective instrument for ecommerce entrepreneurs with custom-made triggers based mostly on buy conduct and the power to import buyer orders.
ShipInBlue Free Email Marketing Tools
While ShipInBlue has some excellent electronic mail advertising options, a lot of these are solely out there with their paid plans. Here are a number of the higher options out there with the free plan:
Unlimited contactsCustomizable signup typesAdvanced segmentationMarketing automation workflows (as much as 2,000 contacts)
ShipInBlue Email Platform Pros
ShipInBlue probably has among the finest advertising automation instruments. Their automation options are superior and user-friendly. In truth, they can observe your prospects’ web site conduct and set off an electronic mail message at simply the precise time.
ShipInBlue’s electronic mail builder can be an easy and handy instrument to make use of. You have the choice to make use of one in all their 140 electronic mail templates, or you may construct your electronic mail marketing campaign with their easy-to-use drag-and-drop editor.
ShipInBlue Email Platform Cons
While ShipInBlue is a strong electronic mail advertising platform with good instruments, they nonetheless lack plenty of options you will get with different electronic mail suppliers. And they save their core options for his or her paid prospects. You have to be on the Essential plan to begin getting a number of the actual, juicy options, reminiscent of A/B testing, extra detailed reporting, and higher help.
ShipInBlue can be restricted within the variety of integrations with their platform.
Despite these limitations, the largest con for the ShipInBlue platform must be their every day electronic mail ship restrict. While you may have a limiteless variety of subscribers, you may solely ship 300 emails a day, as much as 9,000 for the month. This makes it practically unattainable to develop on the free plan earlier than you have to improve.
MailerLite provides good worth and a strong platform. Their electronic mail campaigns had been simple to arrange and use. They cater to small companies, as roughly 90% of their subscribers have 50 staff or much less.
MailerLite Free Email Marketing Tools
The MailerLite free electronic mail plan contains entry to options like automation, touchdown pages, and superior segmentation. However, like different suppliers, some key options are gated and reside chat and cellphone help usually are not out there.
Some instruments that you just do get embrace:
Landing pages, however restricted variety of templatesDrag-and-drop editorBuilt-in photograph enhancing Pop-up subscribe typesEmail automation Advanced segmentation
MailerLite Email Platform Pros
MailerLite was one of many best to make use of platforms we evaluated. You don’t want a technical background to arrange and ship emails. And their electronic mail marketing campaign experiences are clear and simple to know.
You additionally get full entry to their advertising automation choices which is a handy possibility for these extra refined entrepreneurs.
They even have a popup creator which you'll have arrange and able to go along with just some clicks.
MailerLite Email Platform Cons
While the reporting and electronic mail setup are very easy to make use of and navigate, their segments and grouping might be fairly complicated.
And like so many different electronic mail advertising platforms we evaluated, you may solely construct as much as 5 touchdown pages. And they've a really restricted variety of electronic mail and touchdown web page templates. If you don’t have a inventive background, you might discover this very irritating.
If your principal aim is to discover a strong platform that's low-cost when you graduate previous the free plan, then MailJet could also be for you. MailJet is likely one of the most elementary electronic mail service suppliers that we researched, particularly in terms of their free electronic mail plan.
MailJet Free Email Marketing Tools
MailJet’s free electronic mail advertising options are very, very restricted. Like ShipInBlue, you gained’t have to fret about upgrading your account as your subscribers enhance, because you get limitless contacts. However, additionally like ShipInBlue, they restrict you to a sure variety of sends per day.
Other options within the free plan embrace:
API’s, SMTP Relay, WebhooksAn superior electronic mail editorAdvanced statistics
MailJet Email Platform Pros
The execs for the free electronic mail platform are few and much between. There’s clearly the limitless contacts, which is an enormous plus. They even have an easy to make use of drag-and-drop editor which is nice for a brand new person. Outside of that, we didn’t discover too many execs that may separate MailJet from the competitors.
One professional value noting is a multi-user collaboration characteristic, which permits a number of customers to work collectively in real-time on the identical electronic mail. Think Google Docs. However, that is solely out there on the Premium or Enterprise paid applications.
MailJet Email Platform Cons
MailJet is a really primary electronic mail service supplier with no added advantages exterior of electronic mail sending. Many of the opposite electronic mail advertising corporations we reviewed have additional options reminiscent of a touchdown web page builder or pop up builder. These additional options may very well be essential as you look to develop what you are promoting and lower your expenses within the course of.
And, as talked about above, though you may have limitless contacts, MailJet does restrict the variety of emails you may ship in a day to solely 200 or a max of 6,000 per 30 days. You could discover it powerful to develop what you are promoting sending to solely 200 a day.
If you’re on the lookout for a platform with electronic mail automation choices, however don’t want touchdown pages as an possibility for amassing subscribers, then it is perhaps value trying out Moosend.
Moosend Free Email Marketing Tools
Moosend is comparatively new in terms of offering free electronic mail advertising providers. And the out there options are on par with a number of the extra well-known platforms.
Unlimited emailsSign up and subscription formsReporting and analyticsDrag-and-drop editorEmail automation
Moosend Email Platform Pros
Moosend’s free electronic mail advertising platform provides plenty of options not supplied on different free platforms. Marketing automation options like onboarding and deserted cart sequences and record segmentation, a/b testing choices and spam testing can be found.
Moosend’s Drag-and-Drop builder and templates additionally assist electronic mail entrepreneurs get began with electronic mail design with out worrying about coding.
Moosend Email Platform Cons
Moosend’s platform permits as much as 1,000 distinctive subscribers on the free tier. However, when your subscriber rely begins to climb, so does Moosend’s value.
Other usually essential options like the power to ship transactional emails and create touchdown pages are lacking from Moosend’s free electronic mail platform. Phone help can be omitted of the free plan, and is reserved for enterprise stage customers.
If you’re on the lookout for a advertising automation platform that allows you to do extra than simply electronic mail, SendPulse has choices for you. SendPulse provides SMS messaging, transactional electronic mail capabilities, chatbots and net push notifications.
SendPulse Free Email Marketing Tools
SendPulse has a superb variety of out there instruments, together with:
Email advertising automationWeb push notificationsSMS marketingViber marketingChatbot messaging
SendPulse Email Platform Pros
SendPulse helps you to ship as much as 15,000 emails to 500 subscribers. However, the free plan limits the variety of sender addresses you may have. Plus, whereas SendPulse provides some cool options like its Automation360 instrument and the power to resend to subscribers who haven’t opened your messages, SendPulse limits the storage quantity for information as much as 20Mb.
SendPulse Email Platform Cons
In addition to the restricted sender addresses and storage quantity, SendPulse doesn’t can help you bulk handle electronic mail addresses — i.e. you may’t export your mailing lists to Excel or different spreadsheets. And if you wish to use SendPulse due to its SMS capabilities, it is best to know that you would be able to solely ship 10 free SMS textual content messages via its free plan.
EmailOctopus has a strong sender status with emails being despatched via Amazon SES. Once you progress previous the free model, EmailOctopus is pretty reasonably priced, however you get what you pay for by way of options. If all you want are primary electronic mail options, then this electronic mail advertising service supplier value contemplating.
EmailOctopus Free Email Marketing Tools
They don’t have a lot of options, however these they do have are strong.
Email advertising automationSegmentationSign up types
EmailOctopus Email Platform Pros
Yes, EmailOctopus has one of many extra beneficiant free plans by way of subscriber rely. Free customers can ship 10,000 emails every month to as much as 2,500 contacts, which is nice if you wish to ship a weekly e-newsletter. Plus, with an easy-to-use WISIWYG electronic mail builder, creating good trying electronic mail newsletters isn’t troublesome.
EmailOctopus Email Platform Cons
EmailOctopus’ simplicity — which some might view positively — can be one in all its principal downsides. Their characteristic set is extraordinarily restricted and their usability will not be that robust. The instrument additionally shops your statistics for less than 30 days at a time.
So, if you wish to take a extra strategic strategy to electronic mail advertising past weekly newsletters and analyze your electronic mail advertising outcomes, it could be greatest to look elsewhere.
BenchMark offers a easy electronic mail advertising service, however that’s simply how they need it. They designed their electronic mail builder to be easy and easy. Their electronic mail editor is tremendous simple to make use of, one positively doesn’t want a technical background to make use of this characteristic.
They delight themselves on being worldwide as they've a presence in fifteen nations all over the world. Plus, from a useability standpoint, BenchMark will get it proper.
BenchMark Free Email Marketing Tools
If you might be simply beginning out with electronic mail sending and have a really small electronic mail record, then the out there options could be just right for you. However, in comparison with the competitors, BenchMark’s out there options on their free plan are very lite.
Basic Email MarketingLite Marketing AutomationSignup FormsBasic Drip CampaignsHeatmap reporting
BenchMark Email Platform Pros
BenchMark’s greatest professional is their, as they put it, insanely easy drag & drop editor. And you’ll get no argument from me. This editor is so simple as it will get.
Automation Pro is a instrument developed by Benchmark Email to create automations on your electronic mail subscribers. Automations are a set of components or modules that robotically carry out particular duties based mostly in your subscribers’ interactions along with your emails and web site. Within Automation Pro, automations can add or take away subscribers from lists or robotically ship an electronic mail based mostly on web site exercise, that are duties that common automations can’t do.
Their heatmap reporting is a pleasant contact for the extra refined marketer. And they've a primary, however strong advertising automation instrument the place you may arrange easy behavior-based electronic mail campaigns.
BenchMark Email Platform Cons
As good of a platform the BenchMark has to supply, they've their cons. For starters, you may solely ship 250 emails per 30 days. I don’t learn about you, however that’s not sufficient for me to ship one electronic mail to my record.
The free plan can be lacking loads of key options wanted to develop what you are promoting reminiscent of their touchdown web page builder, extra superior electronic mail automation, and precedence help.
So, how do you resolve what’s best for you?
We know, that’s loads to soak up. But placing within the time upfront to determine what electronic mail advertising service is greatest for you'll repay in the long term. Just desire a fast comparability of crucial options? Check out the desk we put collectively on the prime of this text.
Ultimately, ensure you select a supplier who has — and can — stand the take a look at of time. While migrating to AWeber from one other platform is painless, we will’t promise the identical for the opposite guys. So do your due diligence upfront to ensure you’re selecting a platform that’s powerfully-simple and offers you the options you want now and sooner or later.