Learn how you can use these Black Friday and Cyber Monday templates and touchdown pages to get extra gross sales this vacation buying season.
By Kristin MacLaughlin October 7, 2020
This yr’s Black Friday and Cyber Monday can be in contrast to every other vacation promotional season. Safety issues round COVID-19 have most prospects re-thinking their regular Black Friday tour to brick-and-mortar shops, as customers are — understandably — cautious about in-store buying over Thanksgiving weekend.
Source: National Retail Federation – Holiday Planning Survey 2020
Unsurprisingly, on-line buying will almost definitely dominate this yr. 96% of outlets expect online-only buying on account of COVID. And, many expect considerably extra vacation gross sales from online-only gross sales this yr.
Source: National Retail Federation – Holiday Planning Survey 2020
To allow you to put together for a busy vacation buying season, we put collectively a free Black Friday e mail template, Cyber Monday e mail template, and Black Friday touchdown web page templates so that you can use.
Free Black Friday e mail templates
One of the most effective methods to speak together with your viewers and visually have interaction them together with your model is thru eye-catching e mail design. So we put collectively a few Black Friday and Cyber Monday e mail templates — obtainable without cost in your AWeber account.
These templates permit you to hold your model id whereas including a contemporary twist. Use these professionally designed templates as a place to begin and simply customise the content material together with your presents.
This Black Friday e mail template balances black with the first shade of your branding.
“The default shade within the template is pink, however AWeber’s prospects can simply change it out with their model shade. The skill to customise the colour permits the e-mail to really feel a bit extra a part of their branding than only a black Friday e mail,” says AWeber designer Jeni McGuigan.
In AWeber’s drag and drop e mail editor, you'll be able to simply change the background shade of your template in three straightforward steps:
After deciding on that row of the template that you simply need to shade, the settings for the row will seem on the precise facet of the message editor.Click the colour choice field, which is labeled “BG Color.”You could have the flexibility to pick a shade from the colour palette and lately used colours or use the colour picker to decide on your model’s shade.
Free Black Friday touchdown web page template
We additionally created a Black Friday touchdown web page template, which has the identical feel and look as the e-mail template for marketing campaign consistency. Of course, you'll be able to change the colours on this, too, to match your branding and your e mail template.
“AWeber’s purpose is to do 90% of the work for our prospects. We have Black Friday e mail and touchdown web page templates obtainable for our prospects so that they don’t should construct them from scratch and might begin getting cash this vacation season shortly,” says AWeber product supervisor Andrew Prawl.
When planning your Black Friday promotions, remember to inform your viewers precisely when your sale begins. AWeber even features a ‘countdown to the sale’ characteristic within the touchdown web page template which you can simply set to mirror your promotion calendar.
To arrange your countdown clock in your touchdown web page, comply with these six straightforward steps.
Click on the hyperlink within the Black Friday touchdown web page template to go to https://www.sendtric.com/. Fill within the data requested within the type.Copy the snippet of code provided to create a countdown imageSave the picture in your laptop as a GIF. Upload the picture to your AWeber picture gallery.Add the picture to your Black Friday touchdown web page.
Free Cyber Monday e mail templates
Like the Black Friday e mail template, you'll be able to simply customise the colours of your Cyber Monday e mail template. But in AWeber’s Cyber Monday e mail template, there's a button to create a wishlist.
A wishlist lets individuals go onto your web site to love or save gadgets for later. This makes it simpler for patrons to return to their wishlist the day of your sale and make the most of your promotion.
In the AWeber Cyber Monday template, our designer has additionally included a enjoyable Cyber Monday GIF. The GIF will catch your viewers’s consideration with out distracting from the merchandise you're selling.
Ready to plan your Black Friday and Cyber Monday emails?
When contemplating what you need to promote this vacation season, take into consideration when to ship your promotional emails, too.
Need Help Planning – Check out our Ultimate Guide to Planning Holiday Emails.
If you solely plan to ship one e mail, most of your subscribers will miss it on Black Friday or Cyber Monday and by no means find out about your sale. Sending a number of emails or organising an automatic marketing campaign will allow you to generate extra gross sales than a single e mail.
Each e mail ought to be distinctive to strengthen your worth and to forestall unsubscribes. Tailor your emails to totally different segments so every group of individuals receives emails with messaging.
For instance, you might embrace a free reward or unique content material on your VIP, or most loyal prospects and possibly a particular supply or low cost code for consumers who bought from you final Black Friday.
How many emails you ship is dependent upon what sort of sale you supply, and if you'll have promotions on each gross sales days.
Pro tip: Schedule out marketing campaign emails in a promotional calendar
If you're selling a sale on each Black Friday and Cyber Monday each gross sales days, right here an instance of a typical marketing campaign collection.
Teaser e mail despatched a number of days earlier than Black FridayCountdown e mail despatched the evening earlier than Black FridayMorning sale day e mail despatched on Black Friday morningLast name e mail despatched within the late afternoon or early night on Black FridayCyber Monday countdown e mail despatched on Sunday eveningCyber Monday sale day e mail despatched on Cyber Monday morningPost promotion e mail and or deserted cart e mail to lengthen your marketing campaign and make some consumers completely satisfied.
If you’re solely selling certainly one of as of late, then 4 emails could also be enough.
There is nothing improper with sending seven emails throughout this time interval when you’re selling each occasions — simply make certain each e mail is efficacious, so individuals don’t unsubscribe.
Also, don’t be afraid to indicate some persona in your e mail marketing campaign. Your viewers will get a LOT of emails through the vacation gross sales promotion season. You need to not solely seize your viewers’s consideration however hold them engaged to contemplate what promotion you might offer.
Here’s to a profitable Black Friday Cyber Monday
The key to a profitable Black Friday Cyber Monday promotion is preparation, planning, and beginning early. AWeber has all the things you have to set your self for fulfillment, together with free HTML vacation e mail templates.
If you’re not an AWeber Customer, join AWeber Free to obtain and begin utilizing your free HTML templates at this time!