AWeber is a powerfully-simple advertising and marketing resolution that connects your small enterprise with the world. Designed with small companies in thoughts. Find out why AWeber is the higher different on this key function comparability.
By Kristin MacLaughlin October 16, 2020
AWeber and GetResponse are two of probably the most well-known and established e mail advertising and marketing options accessible. While they've many similarities, there are additionally some vital variations between the 2 instruments. Depending in your preferences and enterprise targets, one will serve your wants higher than the opposite.
What do AWeber and GetResponse provide help to accomplish?
AWeber and GetResponse are advertising and marketing options that help you join together with your viewers utilizing numerous options.
Both are comparable in that they supply the power to:
In this comparability additionally, you will discover detailed details about:
AWeber is a powerfully-simple advertising and marketing resolution that makes it straightforward and enjoyable to attach your small enterprise or ardour mission with the world. Unlike overwhelming and sophisticated advertising and marketing ‘platforms’ which might be daunting and comprise options that you'll most likely by no means use (or want weeks of coaching to determine them out), AWeber is straightforward, intuitive, and at all times designed with small companies in thoughts.
From one powerfully-simple web-based resolution, you'll be able to handle your lists of individuals, ship them amazing-looking emails, create beautiful touchdown pages, and analyze your e mail advertising and marketing efforts’ efficiency. Backed by the perfect 24/7 accessible Customer Solutions group within the enterprise, AWeber is your one-stop-shop companion in ensuring your small enterprise or ardour mission will get off the bottom and grows rapidly. Founded in 1998, AWeber has over 20 years of confirmed success in serving to companies join with their audiences.
GetResponse was additionally based in 1998 and has over 20 years of expertise serving to small companies develop with on-line advertising and marketing. GetResponse gives a set of promoting options for small and huge corporations, together with an all-in-one advertising and marketing platform that helps entrepreneurs construct focused subscriber lists, ship newsletters, emails, follow-up campaigns, and create social media adverts.
They provide advertising and marketing automation, an e mail builder, touchdown web page creator, webinar options, ecommerce instruments, and reporting choices. They market themselves because the world’s best e mail advertising and marketing platform. GetResponse is on the market in 27 totally different languages.
While they could appear comparable, they each have very totally different approaches. Are you able to do a deep dive comparability of GetResponse and AWeber? Awesome, let’s get began!
Who is best: AWeber or GetResponse?
Each resolution goals for a easy enroll course of and dashboard navigation. To create an account, each suppliers gather your primary sign-up data with no bank card requirement. AWeber has the enroll type proper on the homepage. GetResponse requires just a few clicks to get to the shape to enter your contact data.
AWeber Home Page
GetResponse Home Page
AWeber is all about offering a powerfully-simple e mail advertising and marketing and touchdown web page resolution, so our dashboard is easier to navigate. There is a smaller studying curve to get began with AWeber than GetResponse. While all the things may be very easy with AWeber, it comes full of customization choices.
Since GetResponse is an all-in-one advertising and marketing resolution, the dashboard is extra difficult to navigate. GetResponse could have extra options relying in your subscription degree, however extra options include an extra value. So it's good to contemplate if you're going to use all of the options included.
For many small companies selecting a advertising and marketing resolution, the choice comes all the way down to AWeber vs GetResponse pricing. AWeber gives Free and Pro plans. GetResponse gives a 30-day free trial however no free plan. Both AWeber and GetResponse provide reductions should you pay quarterly or yearly.
AWeber Free permits you to use most of AWeber’s options when you are constructing your viewers as much as 500 subscribers. You are given entry to the majority of AWeber’s powerfully-simple performance fully free. AWeber doesn't need you to interrupt the financial institution whereas launching a ardour mission or beginning a brand new enterprise.
Compare AWeber Pro to GetResponse Paid Options
AWeber prides itself on retaining its providing throughout the board powerfully-simple, together with the pricing for it’s paid Pro tier. All options are included within the Pro plan regardless of your subscriber rely. You get all AWeber Pro options from day one, so you don't pay extra for particular person options like it's good to do with GetResponse. The price is predicated fully on the variety of subscribers in your account.
If you've got lower than 500 subscribers, AWeber gives a free plan that can price you completely nothing to get began. The plan may be very wealthy in options, and you may improve at any time when you have over 500 subscribers or need to use a sophisticated function.
GetResponse Paid Plans
GetResponse gives four totally different paid plans, however the providing is a bit complicated. Each plan gives a special set of options. If you desire a function not included in a plan, it's good to improve to one among their higher-priced plans.
The GetResponse pricing web page lays out the prices of the totally different plans and the options provided with every. However, when you have extra contacts than the variety of contacts listed as accessible for that particular tier, your value will enhance. So be sure to use GetResponse’s calculator to find out your precise price.
For comparability, when you have 2,500 subscribers, AWeber’s price is $29 a month for full performance. By distinction, 2,500 subscribers within the GetResponse Basic package deal is $25 a month, however with extraordinarily restricted performance. GetResponse Plus is $59 a month, Professional is $119 a month, and GetResponse Max doesn't have an possibility when you have lower than 100,000 customers.
It is vital to notice that lots of GetResponse’s key options are solely accessible at greater premium degree plans:
Unlimited account usersPhone helpEmail automationsAdvanced segmentation
Importing your e mail lists
If you have already got subscribers, it's good to import your subscribers and different advertising and marketing belongings into your new supplier. This is one a part of the method that differs considerably between the 2 suppliers.
AWeber Import and Migration Options
AWeber gives versatile choices to import your contacts: you'll be able to both do it your self, or AWeber will migrate your contacts over for you.
If you might be doing it your self, merely import lists utilizing excel sheets, CSV information, or copy and paste the contact data into the import subscribers sections. During the import course of, you'll be requested to map the knowledge submitted to their listing fields.
AWeber additionally gives free migration service in your advertising and marketing belongings for each AWeber Pro and AWeber Free. AWeber will do all of the heavy lifting for you without charge, whether or not that features:
List creationTag applicationSubscribersMultiple e mail templates (as much as three)Sign up varieties & Landing pagesYour campaigns and automations
GetResponse Import and Migration Options
GetResponse permits you to import contacts utilizing excel sheets or CSV information. Similarly, GetResponse requires you to map the knowledge submitted with their listing fields.
Unlike AWeber, GetResponse doesn't provide any concierge migration companies to maneuver over your different advertising and marketing belongings for paid or free accounts.
Email Sign Up Forms
To construct your viewers rapidly, it's good to have an enticing enroll type. It is an integral part of any small enterprise’s advertising and marketing technique.
AWeber Email Sign Up Forms
AWeber enroll varieties are absolutely customizable. You can add customized fields and tags, create your individual design, or use a pre-made template. Create awesome-looking, mobile-responsive enroll varieties in simply seconds. AWeber signup varieties are routinely accessible on any WordPress.org web site with AWeber’s WordPress plugin.
The enroll varieties will be embedded into your web site, shared through social media, and AWeber will even host the shape for you.
GetResponse Email Sign Up Forms
GetResponse gives comparable options to create enroll varieties. Similar to AWeber, you'll be able to embed enroll varieties in your weblog or web site, shared through social media, and GetResponse can even host the shape for you.
Email Message Editors
Email newsletters and particular person e mail autoresponders are a necessary component of your e mail advertising and marketing technique. Regularly emailing your viewers helps you keep top-of-mind and helps construct outstanding connections together with your viewers. The large query when selecting a advertising and marketing resolution is: how do you edit your newsletters?
AWeber Email Marketing Tools for Editing and Formatting
You by no means get a second probability to make a primary impression, so AWeber contains all the things it's good to create amazing-looking emails within the AWeber Free and Pro plans.
You will get unrestricted entry to an enormous library of professionally designed templates and inventory pictures at no additional cost, full entry to our drag and drop editor, AWeber’s AI-powered Smart Designer that creates amazing-looking branded emails in simply seconds, or use AWeber’s HTML Editor to create your individual customized HTML templates.
GetResponse Email Marketing Tools for Editing and Formatting
GetResponse additionally has a drag and drop e mail editor, however you get considerably fewer e mail templates to select from in GetResponse. Similar to AWeber, GetResponse additionally enables you to create your individual HTML templates.
Types of Email Messages
Both AWeber and GetResponse help you ship newsletters, single autoresponders, and RSS to e mail. Autoresponders are a collection of emails a couple of particular matter, despatched at particular time intervals that the sender defines. RSS to e mail is an auto publication that sends an e mail with a hyperlink to your newest weblog submit to your viewers.
If you ship a collection of autoresponders in timed-intervals, or if you wish to automate the method of sending a collection of emails at timed intervals, that's the place the 2 plans differ dramatically.
Marketing automation is much like autoresponders in that they're routinely triggered. But there are numerous methods to arrange automations — behaviors, tag triggers, purchases, and even deserted carts. Assigning triggers and flows to your emails ensures you ship the proper message to the proper particular person – on the proper time.
AWeber permits you to create a collection of “time-based” and “trigger-automated” emails on each the AWeber Free and AWeber Pro plans. AWeber additionally grants each AWeber Free and AWeber Pro customers limitless entry to a marketing campaign market that comprises pre-built automation for particular wants.
GetResponse limits automations based mostly in your plan. For instance, within the GetResponse Basic plan, you should not have entry to the automation builder. There aren't any customized workflows for GetResponse Basic and solely 5 customized workflows for GetResponse Plus. If you need limitless customized workflows, you should be on one among GetResponse’s two costliest plans, both GetResponse Professional or GetResponse Max, that are considerably extra expensive than AWeber. Make certain you learn the nice print to grasp what's included within the totally different GetResponse plans.
GetResponse has not too long ago launched a brand new function known as Conversions Funnel. Within the Conversion Funnel function, you'll be able to construct three sorts of funnels: gross sales, listing constructing, and webinars. Each funnel takes you thru the mandatory steps to automate the funnel course of.
The GetResponse Conversion Funnel generally is a useful function, however it does include restrictions based mostly in your subscription degree. To have limitless entry to all the funnels, it's good to be on the 2 costliest plans, Professional or Max. GetResponse Basic customers should not have entry to the webinar funnel, and solely get entry to 1 gross sales funnel. GetResponse Plus customers are restricted to 5 webinar funnels and 5 gross sales funnels.
All of the funnel steps will be achieved in each AWeber and GetResponse with out utilizing the Conversion Funnel function.
AWeber and GetResponse present a library of e mail templates. Both are mobile-friendly and conscious of routinely resize for optimum expertise on a cell machine. They even have a ‘cell preview’ mode to see how your e mail will look on a cell machine. Each additionally gives quite a lot of e mail templates to go well with totally different enterprise targets and industries.
AWeber gives a extra in depth library with over 700 e mail templates. GetResponse’s library is extra modest with simply over 200 e mail templates. Each has a design suite that permits you to customise the layouts.
Another important e mail advertising and marketing device to set you up for achievement is cut up testing (also called A/B testing or multivariate testing).
Split testing your emails provides you the possibility to see what sort of content material your viewers prefers. Insights gleaned from cut up testing might help you considerably enhance your open and click-through charges. Refining your emails based mostly on the info you've got can result in extra engaged readers, higher click-through charges, and extra gross sales.
For instance, you would ship out an e mail with two totally different topic strains to 25% of your subscribers, analyze the outcomes (open and click-through-rates), and ship the e-mail with the topic line that carried out higher to the remainder of your listing.
Split testing is one other differentiating space between AWeber and GetResponse.
AWeber understands the significance of cut up testing, and so they don’t simply restrict cut up testing to topic strains. You can — and will — take a look at many variables in your emails, together with calls to motion, headline textual content, personalization, button colours, imagery, content material, and extra. AWeber Pro permits you to conduct multivariate e mail cut up checks.
GetResponse solely allows you to cut up take a look at e mail topic strains.
AMP for Email
AWeber stands other than GetResponse as a thought chief in new e mail applied sciences. AWeber is the primary small enterprise e mail service supplier to help the brand new AMP for Email know-how.
Historically, e mail was a static communication medium. Once an e mail was delivered to your inbox, it couldn't be modified or up to date in any capability. AMP for e mail modified that.
AWeber permits prospects to ship highly effective e mail messages that interact subscribers by means of interactive and dynamic content material. Interactive content material permits you to ship extra participating emails wherein subscribers can take motion straight in an e mail with out having to go to an exterior web site.
Interactive emails are messages that your subscribers can click on on to vary or alter the content material throughout the e mail itself — even after the message is delivered to the inbox. The content material can even replace every time they open the e-mail. Interactive emails act like a webpage.
You can embrace additional content material in your emails with out overwhelming subscribers, and your subscribers can work together with the e-mail to get further data in the event that they want it.
Here, we will see an AMP-powered sure/no ballot inside an e mail. These outcomes are displayed in real-time and mirror others’ responses which have beforehand engaged with it, even after the e-mail has been delivered into your inbox.
The AWeber Smart Designer
The AWeber Smart Designer permits content material creators and small enterprise house owners to automate e mail template design and create your individual branded e mail template in seconds.
AWeber’s Smart Designer analyzes your web site or social media account for logos, imagery, and colours. It then routinely builds a gallery of ready-to-use, customized e mail templates for your small business.
Branded e mail templates set up model consistency throughout your advertising and marketing belongings, which suggests extra subscribers will interact together with your content material and click-through to your touchdown web page or web site. You can even get instantaneous model recognition and obtain model consistency throughout your advertising and marketing belongings with free, auto-created customized e mail templates constructed solely for your small business.
Landing pages are a function accessible in all plans for each AWeber and GetResponse. Each gives a collection of professionally designed touchdown web page templates, built-in enroll varieties, and might simply be created within the touchdown web page editors.
It is straightforward to include a touchdown web page — additionally known as a lead web page or squeeze web page — into your advertising and marketing technique. It will provide help to not solely entice new guests however gather their data so you can begin to construct a relationship together with your new subscriber and join with them by means of e mail.
Whether you’re trying to drive gross sales, signal ups, or downloads, a touchdown web page is an superior method to create a extremely focused message that communicates the worth you provide your subscribers. Landing pages are inclined to seize contact data extra successfully than varieties positioned on web sites since there are fewer distractions. According to a report by truelist.com, a touchdown web page tailor-made to your buyer’s wants can enhance conversion by 300%.
AWeber Landing Pages
AWeber’s touchdown web page builder is a bit simpler to make use of and has a extra user-friendly interface than GetResponse’s touchdown web page builder. AWeber additionally features a Smart Content component that permits you to embed interactive content material into your touchdown pages and helps over 700 apps reworking your touchdown web page right into a dynamic and interactive expertise.
AWeber Smart Content immediately turns hyperlinks into embedded wealthy media — polls, slideshows, music, stay video, varieties, gifs, infographics, RSS feeds, audio playlists, merchandise, maps, and extra.
Landing pages are included on all plan ranges for each AWeber and GetResponse. GetResponse gives a touchdown web page A/B testing function that helps to establish the perfect performing possibility.
GetResponse Landing Page Example
AWeber and GetResponse each combine with most of the hottest enterprise, e-commerce, and social platforms. Both have complete lists of functions that they help.
AWeber has the higher hand with some web site builders akin to Wix, Squarespace, Blogger, and Weebly. GetResponse doesn't provide any integration with these suppliers.
Integrations are a crucial element to rising your small business, so it would be best to double-check that your e mail supplier helps the enterprise options you utilize. Both AWeber and GetResponse have instruments on their public web site that allow you to seek for the integrations they embrace to substantiate that the integrations you utilize are supported.
AWeber Integrations Page
GetResponse Integrations Page
Analyzing and measuring your campaigns’ success and your advertising and marketing efforts is as vital as sending out participating content material to your viewers.
Both AWeber and GetResponse give you detailed reporting and fast stats on the efficiency of your emails. The reporting capabilities are comparable, and each do a wonderful job of offering dashboards and studies which might be straightforward to learn. The studies spotlight the important knowledge and supply significant perception so you'll be able to take the wanted steps to develop your small business.
AWeber Report Example
GetResponse Report Example
The actuality is that passionate entrepreneurs and creators don’t at all times thrive on a 9-to-5 schedule. If your small business is a facet hustle, you don’t have the posh of working conventional hours. Questions with any advertising and marketing resolution will come up it doesn't matter what your ability degree.
AWeber is dedicated to serving to you succeed across the clock. AWeber’s telephone help is on the market eight am – eight am ET, Monday to Friday. AWeber’s stay chat and e mail help can be found 24/7 for each Pro and Free customers.
GetResponse used to supply telephone help however now solely gives telephone help on their costliest premium plan. But premium interprets to a premium price. To get entry to telephone help with GetResponse Max, it's good to have no less than 100,000 customers and plan on spending no less than $1,199+ a month. GetResponse does provide 24/7 chat and e mail help on all of their subscription plans.
AWeber is the clear winner in the case of buyer help because it doesn't restrict help based mostly in your subscription degree.
Team Member Access
Do you've got a number of group members that must entry your account?
AWeber contains limitless group member entry with every account. Team members have their very own account credentials and permission choices on all AWeber plans.
GetResponse restricts group member entry, relying in your subscription plan. There is not any group member entry for GetResponse Basic, a three group members restrict for GetResponse Plus, a 5 group members restrict for GetResponse Professional, and a 10 group member restrict for GetResponse Max.
AWeber and GetResponse are each dependable, well-established advertising and marketing options which were in enterprise for over 2 many years. Which one is best for you? It will depend on the options that matter to you and suit your funds.
Are you on the lookout for a powerfully-simple advertising and marketing resolution that makes it straightforward and enjoyable to attach your small enterprise or ardour mission with the world? In that case, AWeber is the higher different.
AWeber is straightforward, intuitive, and at all times designed with small companies in thoughts. From one powerfully-simple web-based resolution, you'll be able to handle your lists of individuals, ship them amazing-looking emails, create beautiful touchdown pages, and analyze your e mail advertising and marketing efforts’ efficiency. Backed by the perfect 24/7 accessible Customer Solutions group within the enterprise, AWeber is your one-stop-shop companion in ensuring your small enterprise or ardour mission will get off the bottom and grows rapidly.
Some companies could have the funds and the necessity for an all-in-one advertising and marketing platform that features webinar instruments, social media adverts, and ecommerce instruments. If that's your small business, then you might need to contemplate GetResponse. Just be sure to learn the nice print since you might be paying for options you don’t use.
AWeber is the perfect free e mail advertising and marketing software program
Our mission is straightforward: to ship powerfully-simple e mail advertising and marketing instruments to assist small enterprise house owners and entrepreneurs — such as you — develop your small business.
AWeber Free is our utterly free e mail advertising and marketing and touchdown pages plan — good for individuals who are simply getting began or kicking off a ardour mission. We’ll provide you with all the things it's good to begin constructing your viewers at present.