Connect along with your prospects, simply promote your vacation gross sales and collect finish of yr donations with free Small Business Saturday & Giving Tuesday HTML e-mail templates.
By Kristin MacLaughlin October 21, 2020
While Black Friday and Cyber Monday get a lot of the consideration throughout the vacation purchasing season, we shouldn’t neglect Small Business Saturday and Giving Tuesday.
Small Business Saturday is the day after Black Friday, and encourages shoppers to buy at their native, neighborhood shops. Giving Tuesday occurs the day after Cyber Monday and is supposed to encourage individuals and organizations to offer again to their communities by charity, generosity, and volunteering.
These days current two superior alternatives to attach along with your viewers.
Plus, we all know COVID-19 impacted impartial small companies and non-profits in a means nobody may have predicted this yr. So to assist small companies and non-profits benefit from nowadays, AWeber’s design crew constructed free e-mail templates so that you can use on Small Business Saturday and Giving Tuesday.
This vacation season, we hope everybody considers supporting impartial small companies on Small Business Saturday and non-profits on Giving Tuesday.
What is Small Business Saturday?
Small Business Saturday is an annual purchasing vacation, first celebrated in 2010. It highlights and brings consideration to the significance of purchasing domestically at small companies in your group. It is well known annually on the Saturday after Thanksgiving to maintain native companies high of thoughts throughout vacation purchasing.
However, this yr might look totally different for a lot of brick-and-mortar small companies. Due to COVID-19, many small companies might have to change their Small Business Saturday plans because of native social distancing mandates.
That means instruments like e-mail advertising and marketing and social media, will play a bigger function than ever earlier than to attach along with your viewers and allow them to know what they will count on when purchasing in your retailer.
How to speak to your viewers about Small Business Saturday
Here are some things to bear in mind when selling your small enterprise this purchasing season.
Remind your viewers that purchasing native has a optimistic affect on your entire group. $68 for each $100 spent with impartial native small companies stays locally, versus solely $43 when purchases are made out of a nationwide chain.
Plus, purchasing native means they're serving to individuals of their very personal group: neighbors, households, occasions, non-profits, and extra.
Free Small Business Saturday e-mail templates
One of the very best methods to speak along with your viewers and visually have interaction them along with your model is thru eye-catching e-mail design. So AWeber created three totally different Small Business Saturday e-mail templates you may customise — accessible totally free in your AWeber account.
These templates let you hold your model identification whereas together with logos recognized with Small Business Saturday. Pick one of many professionally designed templates you want as a place to begin and simply customise the content material in your Small Business Saturday provides.
1. #StoreSmall template
You can customise the #StoreSmall template to spotlight your corporation in a matter of minutes. Simply add in any particular provides, your brand, hyperlinks to your web site, and social media hyperlinks, and you're prepared to start out interacting along with your viewers to advertise any specials.
2. Invitation to Small Business Saturday e-mail template
These Small Business Saturday e-mail templates embody 4 totally different shade and picture choices. You can drag a component widget into your e-mail template to vary the colour, add a brand, or substitute any pictures.
three. Traditional Small Business Saturday e-mail template
If you like the normal Small Business Saturday brand and blue background, then this template is the one for you. Easily add your brand, customise the decision to motion button colours, and add a coupon or pictures with the drag and drop editor.
What is Giving Tuesday?
Giving Tuesday is a tremendous alternative for non-profits to boost consciousness and funds for his or her worthwhile causes. Giving Tuesday is a worldwide day of giving, celebrated on the Tuesday following Thanksgiving.
It kicks off the charitable season and the end-of-year giving. Giving Tuesday was created in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation to encourage individuals to do good and assist others.
Email is a strong instrument for non-profits on Giving Tuesday
Your donors gained’t prove to help your group on Giving Tuesday for those who don’t ask them to. A Giving Tuesday e-mail is a superb option to join along with your donors and educate them in your group’s unbelievable work.
A Giving Tuesday e-mail marketing campaign additionally gives a terrific alternative to gather donor information and get to know your viewers higher. Studies present that 45% of donors make one other present to the identical non-profit the next yr.
AWeber makes it straightforward to section and tag your donors so you may observe up with related details about your group.
Take motion! In the video under, learn to simply create a section of subscribers utilizing tags, save your dynamic segments, after which ship a customized e-mail inside AWeber.
The week main as much as Giving Tuesday is an superior time to ship out a number of emails about your group. Just ensure that every e-mail is related to your donors and hold your subscribers engaged.
Free Giving Tuesday e-mail templates
AWeber’s Giving Tuesday e-mail template is professionally designed and pre-built with content material options. Simply add your organization data, a hyperlink to donate, and details about your non-profit’s unbelievable work and mission.
Ready to plan your Small Business Saturday and Giving Tuesday emails?
If you solely plan to ship one e-mail throughout the vacation purchasing weekend, your subscribers will probably miss it as a result of sheer quantity of emails despatched that weekend. Sending a number of emails or organising an automatic marketing campaign will aid you generate extra income or consciousness in your trigger than a single e-mail.
Each e-mail must be distinctive to strengthen your worth and to stop unsubscribes. Tailor your emails to totally different segments so every group of individuals receives emails with acceptable messaging.
To aid you benefit from this vacation promotion season, AWeber has created an e-mail marketing campaign planning template. This template will let you arrange, observe, and measure the outcomes for all of your e-mail advertising and marketing campaigns and checks. Quickly and simply measure all of your e-mail sends and checks’ efficiency, so you may maximize your income this vacation season.
Pro tip: Download your free e-mail planning template to create a vacation promotion calendar.
Best free e-mail advertising and marketing software program
Our mission is straightforward: to ship powerfully-simple e-mail advertising and marketing instruments to assist small enterprise house owners and entrepreneurs — such as you — develop your corporation.
AWeber Free is our fully free e-mail advertising and marketing and touchdown pages plan — excellent for individuals who are simply getting began or kicking off a ardour mission. We’ll offer you every part you might want to begin constructing your viewers in the present day.