How to Brainstorm Unique Products in a Competitive Market

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You don’t must have a “Eureka!” second to provide you with an awesome enterprise concept. You can simply provide you with nice concepts in case you ask your self the correct questions.

More individuals are all in favour of entrepreneurship than ever earlier than. Everyone will get caught at “arising with a good suggestion.”

One downside I see is individuals wish to create copycat merchandise that aren’t any completely different from the incumbents. Or they wish to make the identical factor, however simply do it cheaper.

My buddy talked about he wished to start out a protein bar firm. They’re consumable, simple to placed on subscription mannequin, and respectable margins.

The downside is that they’re kinda aggressive.

I requested him what his bars are going to be like?

“Tastes nice, low sugar, excessive protein, and excessive fiber.”

My quick response: “How are you going to compete towards Quest and all the opposite protein bars that promise the precise factor?” 

You want to unravel issues, and it's essential to resolve them otherwise than everybody else.

I’m going to stroll you thru the brainstorming session I had with him. He’s not pursuing this trade anymore so perhaps certainly one of you guys can do one thing with it (and hook me up with protein bars!) 

You can strategy ideation in a scientific method. Take the query and framework that I’m utilizing, and use to brainstorm concepts for your self. 

1. What Demographics Aren’t Being Served?

I began entering into skincare once I noticed my first wrinkle. I went off to Walgreen’s. And went straight to the boys’s aisle and noticed my choices.

I didn’t perceive why my facial lotion needed to be “excessive.” 

Later on, I discovered that there’s actually no distinction between males and feminine skincare. I’m paying additional for it to odor like bushes.

You see this in all industries. Women pay one thing known as the “Pink Tax.”

You can take this mentality and create a model round demographics.

Older malesOlder girlsKidsTeenagers

You can formulate the protein bars to serve the demographic higher. Add some cartoon photos for the children. Older girls will likely be interested in bars with collagen in them. 

2. What’s the Next Diet Trend?

Here are the ensures in life: Death, Taxes, and a brand new eating regimen development.  

Keto is the recent eating regimen proper now. Just a few years in the past, GoodKeto got here in and crushed it. They have dietary supplements and protein bars designed to assist individuals with their Keto targets.

Going vegan is rising in popularity. There are loads of vegan protein bars on the market. 

These two markets are most likely too aggressive proper now so that you can enter.

Do some analysis into what the subsequent eating regimen traits are.

Here’s what I discovered:

There’s an rising demand for diets that enhance immunity. You can guess why. Another eating regimen development is the DASH eating regimen, which is targeted on stopping coronary heart illness and decreasing hypertension. It’s primarily based on proscribing the quantity of sodium.

Understand the wants of the eating regimen, and formulate appropriately. 

three. What’s a Unique Ingredient with Proven Benefits?

The proper ingredient can present a profit, and differentiate your product from everybody else’s.

What is one distinctive ingredient you can add to your bar? How does that profit assist?

Four Sigmatic pioneered the mushroom motion for dietary supplements and occasional. There’s a development in the direction of individuals realizing the ability of mushrooms.Exo Protein is utilizing Crickets. There’s a development towards sustainability. Crickets are the world’s most sustainable protein. 

I might analysis different sources of “bizarre” protein. Research different cultures. Look on the “previous” for inspiration. Bulletproof made butter in espresso well-liked, however it has existed for 1000's of years in Tibet. Chia seeds are well-liked now with suburban mothers, however Peruvians have been consuming it for 1000's of years. 

What different bugs could possibly be good sources of protein?

You may do an ant, beetle, or grasshopper primarily based protein bar.

Think about how giant the “collagen” protein trade has grow to be. What’s the subsequent collagen?

four. What Flavors Are Popular, however Aren’t Utilized Yet? 

This one’s impressed by Ben & Jerry’s.

I’m taking a look at protein bars, and so they are likely to fall into the standard flavors: vanilla, chocolate, peanut butter, cookie dough, cookies and cream, and so on.

What different attention-grabbing flavors are you able to provide you with?

Here are a number of concepts I've. 

Ethnic primarily based. Could there be protein bars which are Indian, Japanese, or Brazilian flavored?Cereal. When I lived in New York, I beloved getting cookies by Milk Bar. Their signature taste was “cereal.” I ponder if there are any protein bars impressed by our favourite cereals. This may invoke a nostalgia play.Popular Existing Flavors. What are the highest ice cream flavors on the market? Which ones aren’t served by protein bars? 

Unique flavors are highly effective as a result of they encourage repeat purchases. If somebody’s a fan of 1 taste, they’re going to wish to strive all of them.

And for first time patrons, providing a “selection pack” of all flavors will do effectively. 

5. How Can I Deliver the Protein in a Different Way?

Protein bars are available in the identical commonplace, rectangular form.

There’s a marketplace for delivering the protein in a unique kind.

The first methodology could be to supply completely different packaging. Peanut butter normally is available in a jar.

Superfats packages peanut butter as on-the-go snacks.

Another concept is to not restrict your self to bars. People need protein. What different varieties are you able to ship protein in?

Protein peanut butterProtein peanut butter cups like ReesesProtein crackersProtein rice trufflesProtein waffles Protein cookieProtein ice cream

6.  What Are the Biggest Problems with Protein Bars?

My favourite protein bar is RXBAR.

I’ve all the time puzzled what sort of “crap” corporations put into protein bars. RXBAR makes a daring promise on their packaging. 

These are their substances. That’s it. There was a “transparency” downside with protein bars, and so they fastened it. 

What different issues may there be with protein bars?

The simplest way is to analysis well-liked protein bars on Amazon. What are individuals complaining about of their evaluations?

I did some analysis and got here up with some concepts:

Someone desires a bar that’s simpler to digest. They get upset stomachs each time they eat one. Create one which’s plant-based and excessive in fiber.Someone likes to take their protein bars on hikes, however it will get crushed and melted simply. The bars are individually wrapped in a tougher plastic. 

7. How Can I Make Protein Bars More Functional?

I’m assuming most individuals eat protein bars as a handy and wholesome snack. What if the protein bar may include substances that assist them serve a selected goal?

Survival Bar: People are into “survival” and emergencies greater than ever due to COVID-19. Create one which’s designed to last more than conventional. Their bars final for a yr, ours is designed to final for a decade.Sleeping Protein Bars: Some individuals have bother falling asleep at night time. It could possibly be as a result of they’re going to mattress hungry. What if there was a protein bar designed that will help you sleep. It’s simple to digest and has some sleep support substances akin to L-theanine.Focus Bars: Contains Nootropics and caffeine. A greater various to espresso and power drinks. They allow you to focus and hold you full!The Beauty Bar: Eat this protein bar to enhance your pores and skin. It’s filled with collagen and retinol.

eight. How Can I Create an Aspirational Brand Story?

People love tales. 

I used to be broke in school, and I wanted a pocket book. There was the generic one for $5. Next to it was the $20 Moleskine.

I went with the Moleskine regardless that I couldn’t afford it. This was the journal of Picasso, Van Gogh, and Ernest Hemingway. Maybe writing on this pocket book would assist me grow to be extra inventive.

Buying it elevated my sense of identification.

Think about what tribes would purchase a protein bar and who they’d aspire to be like.

Viking Protein Bars: Crossfitters and Tough Mudders assume they’re warriors. When the Vikings went to conflict, they introduced alongside protein bars. These protein bars are primarily based on historic recipes.Louis and Clark Bars: Hikers wish to be like Louis and Clark. These protein bars have been impressed by a recipe present in certainly one of their journals.Military / Patriot bars: I don’t must do a search to know that there are navy and patriot impressed protein bars on the market. 

There’s who the client is now, and there’s who the client desires to grow to be. The prospects purchase merchandise to assist them really feel related to their finish purpose.

It’s why some individuals are keen to purchase Louis Vuitton regardless that they will’t afford it. It’s what they aspire to be like.

You Have More Ideas Than You Think

I haven’t all the time been in enterprise ideation mode.

But I've spent over a decade producing angles and headlines. I’ve discovered that the simplest approach to generate concepts is thru questions and formulation.

four Profitable Headline Formulas
Angle Generation System

With this text, I wished to point out how I’d strategy a aggressive trade akin to protein bars.

One extra notice: don’t be scared in case your product already exists. Apple didn’t create the primary smartphone. Execution is extra necessary.

Please charge this text – it helps me know what to put in writing!

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