Starting a brand new enterprise or a aspect venture is all the time thrilling. But understanding the place to start out can typically be complicated.
Many individuals suppose they should construct an elaborate web site together with your story, services or products, weblog, and different navigable pages earlier than anything. It’s what makes the concept really feel “actual.”
And whereas that may really feel like a concrete first step, the reality is your money and time is healthier spent constructing relationships, networking, and establishing the mandatory infrastructure for your enterprise.
The strategy of constructing a whole web site may be time-consuming and expensive. But, there are advantages to having an internet presence — particularly in case your aim is to promote services or products. So how is that this accomplished with no web site?
Enter touchdown pages.
They allow you to construct an internet presence with out spending the time or cash on fancy web site constructing instruments.
Plus, they provide the potential to check new concepts and merchandise to see in the event that they’re viable earlier than leaping in full time.
Not accustomed to touchdown pages? Watch the video beneath and browse on to study what they're, why you want one, and easy methods to get began.
What is a touchdown web page?
A touchdown web page is a single webpage that drives guests to take one, particular motion. It deliberately limits the place guests can navigate, as a result of it's constructed to get individuals to take an motion, like subscribing to your e mail listing or shopping for your services or products.
On the opposite hand, an internet site is made up of a number of net pages and gives all the knowledge potential clients have to find out about your enterprise. The function of an internet site is to encourage guests to navigate across the website to study extra about your services.
A touchdown web page may be a part of an internet site, however you additionally don’t want an internet site to have a touchdown web page. The key distinction between the 2 is the flexibility to focus your guests’ consideration on the motion you need them to take.
Landing pages all the time embrace a join type to gather subscriber info, akin to e mail addresses, names, pursuits, location, and extra. But, as you possibly can see from the picture beneath, touchdown pages can embrace a lot extra as properly.
Why do I want one?
Not solely do touchdown pages mean you can cost-effectively construct an internet presence whereas testing your thought, they provide the alternative to drive site visitors and start constructing your e mail listing.
Encourage signal ups to your e mail listing a lot of other ways:
Tell your story and introduce your businessPromote eventsOffer guests worth in a lead magnet, like an e book, information, or giveawayPromote webinarsOffer unique reductions
Ultimately, the aim of a touchdown web page is to get guests to take one particular motion that indicators them up in your e mail listing. But keep in mind: when guests provide you with their e mail handle, they're trusting you to ship them invaluable, related, personalised content material. They’re inviting you into their inbox and consider that what you provide them will assist them obtain some desired finish state.
You can even use the join course of in your touchdown web page to study extra about your new subscribers. Customize your touchdown web page opt-in type to incorporate customized fields after which tag them based mostly on what you suppose they’ll be enthusiastic about, so you possibly can ship them segmented, personalised content material.
5 tricks to create a touchdown web page that converts
Write like a professional. The finest touchdown pages are clearly written to deal with guests’ issues and provide an answer. Plus, your touchdown web page copy ought to be written instantly in your distinctive viewers. Check out these writing ideas from a number of the finest conversion copywriters within the business.Use confirmed templates. Templates may help you save money and time by providing writing prompts that enable you talk your worth professionally. AWeber has 26 templates simply ready to be custom-made for your enterprise. Here’s an instance of 1 we constructed that can assist you promote your merchandise:Put the reader first. The finest performing advertising copy does one factor actually, very well: it focuses on the advantages of a product service to the client, fairly than particular options. Challenge your self to jot down your touchdown web page utilizing the phrase “you” greater than “we” or “I.”Incorporate highly-visual, interactive content material. Including related, embedded movies in your web page can enhance conversions by 86%. But with AWeber, you possibly can embed all kinds of visible content material, like podcast episodes, surveys, location maps, music, social content material and a lot extra. Use one call-to-action, and just one call-to-action. Including a couple of provide in your web page can lower conversion charges by 266%. Keep it as easy in your customer as attainable and encourage them to take one, very particular motion.
How to get a touchdown web page
While different third occasion touchdown web page instruments may be costly and time-consuming to study, AWeber’s Landing Page Builder is totally free and makes use of the identical drag-and-drop expertise from the e-mail message editor.
Plus, it’s already built-in with AWeber’s e mail advertising. People who join in your web page are robotically added to your AWeber e mail listing. Plus, tag subscribers via your type so you possibly can section your listing and ship highly-personalized content material.
Sign up for AWeber Free in the present day to get limitless touchdown pages and entry to 26 stunning, professionally designed templates.
Want to study extra?
We put collectively a information that can assist you construct skilled touchdown pages that get your enterprise on-line quick and cost-effectively.