GetResponse vs ActiveCampaign: Which Should You Pick?

Picking the fitting e mail advertising software program for what you are promoting is tough.

And if you happen to’re studying this, it’s in all probability since you’re making an attempt to make a tricky resolution proper now about which instrument is finest between GetResponse and ActiveCampaign.

Of course, we’re a bit biased since we constructed the previous. 

We suppose GetResponse is #1 as a result of we constructed it with nice e mail advertising capabilities, a drag-and-drop builder, a conversion funnel, and different inbuilt options. 

But we wish you to be the decide right here. So on this put up, we’ll be evaluating ActiveCampaign and GetReponse’s options so you'll be able to select which is finest for what you are promoting. Let’s dive in.

Author’s observe:

This comparability is correct on November 16th, 2020. We do our greatest to maintain it as correct as attainable, and we verify it regularly, nonetheless, if you wish to acquaint your self with the supply of our opponents, you must verify it at their official web site or contact their representatives.

Table Of Contents

1. Which one has higher e mail advertising options?

GetResponse:

GetResponse dashboard

GetResponse e mail advertising service is the bread and butter of our platform. 

With our e mail advertising platform, you should utilize templates or create emails from scratch and construct a complete e mail advertising marketing campaign from the bottom up. This makes it good for sending out:

Newsletters Autoresponders Email sequences Segmented campaignsAutomated RSS feeds (weblog posts)

If you've got an current contact listing, you'll be able to simply import them in bulk utilizing a CSV file or integrating with exterior providers. 

So, what makes it good for small companies?

Not solely is it tremendous straightforward to make use of (the drag-and-drop builder allows you to shortly construct a professional-looking e mail with your personal copy and pictures in minutes), but it surely additionally nurtures leads and clients for you. 

For occasion, when an e mail lands in your contact’s inbox, GetResponse tracks what number of occasions it will get opened and if the lead clicks any hyperlinks. From there, you'll be able to see which contacts in your listing are extra engaged and sure to purchase your merchandise and run A/B testing to make future campaigns extra profitable. 

It gained’t take up a lot of your time, both. The “fast actions” menu makes it fast and simple to construct skilled e mail advertising campaigns, or if you happen to want extra enter, the primary navigation menu is supplied with all of the instruments you must construct a marketing campaign that’ll develop your listing:

The “fast actions” and full navigation menu on the GetResponse dashboard.

The better part is that, not like lots of the opposite instruments in the marketplace, GetResponse comes absolutely outfitted with different options like touchdown pages, conversion funnels, and webinars, which give your e mail campaigns a greater shot at being profitable. 

ActiveCampaign:

ActiveCampaign dashboard.ActiveCampaign dashboard

ActiveCampaign’s e mail advertising suite additionally packs a punch. 

You can use the software program to construct numerous forms of e mail advertising campaigns, like triggered and focused emails in addition to autoresponders. It additionally has prebuilt e mail funnels, that are useful if you must arrange a marketing campaign shortly, or you're a beginner in terms of e mail advertising.

Like GetResponse, ActiveCampaign additionally has a drag-and-drop instrument, which makes it simpler to construct professional-looking e mail campaigns with none coding expertise. There can also be an intensive library of mobile-friendly templates you should utilize to start out sending out profitable e mail campaigns. 

Verdict:

The greatest distinction between the 2 platforms is the variety of options every of them provides. GetResponse has a full-suite platform, however ActiveCampaign doesn’t have options like conversion funnels, webinars, and social media instruments that make it simpler to launch profitable e mail advertising campaigns.

2. If you must run surveys, do these instruments permit it?

GetResponse:

GetResponse has a survey builder you should utilize to create surveys and add them straight into your e mail campaigns. With a drag-and-drop builder, you'll be able to construct surveys utilizing:

a number of selection answerstext answerssubscription types

Once you’ve created the survey, all you must do is add the hyperlink to it whenever you’re creating your e mail — and also you’re completed. You can even use these surveys on GetResponse’s webinars to gather information on attendees.

Image showing the first step in survey creating inside GetResponse.Creating a survey inside GetResponse

The drag-and-drop editor additionally makes it straightforward to customise your surveys by including: 

your emblem/branding.multiple-choice questions.subscription types.as much as 50 pages (helpful for in-depth suggestions).changes to a survey that's already printed.

And if you wish to use an out of doors survey platform to ballot your viewers, GetResponse syncs with most of them both by their prebuilt integrations or Zapier.

ActiveCampaign:

At the second, ActiveCampaign doesn’t have its personal survey instrument. But it integrates with third-party instruments like SurveyMonkey, Survicate, and Typeform.

So you'll be able to hyperlink surveys into e mail and automation campaigns, and responses might be despatched straight to your ActiveCampaign account.

Verdict:

If you don’t wish to use an exterior platform to run easy surveys then GetResponse is the fitting selection.

But if you wish to use an out of doors platform and aren’t bothered concerning the integration, then each GetResponse and ActiveCampaign will work simply as properly.

three. Deliverability is a giant concern, so which instrument does it higher?

GetResponse:

An e mail advertising instrument is simply helpful if these emails truly land in your contacts’ inboxes. 

At GetResponse, considered one of our bragging factors is that the deliverability fee for our clients collectively sits at 99%!

So why and the way is our deliverability fee quantity so excessive? 

A number of our success comes right down to elements like message content material and the belief we’ve constructed with Internet Service Providers (ISPs) world wide.

They belief us as a result of we not solely have a zero-tolerance coverage in direction of SPAM, however we additionally make it straightforward to maintain lists clear with our administration instruments and monitor undeliverable e mail addresses to verify they’re filtered out.

We’ve additionally constructed an in-house in-house anti-abuse system known as Hydra, that helps establish and assess potential threats posed to our clients’ fame and deliverability.

Another factor that units us aside is that we've got two full-time Teams dedicated to Email Deliverability & Compliance – and we’ve been on this enterprise for over 20 years.

In different phrases, if you happen to’re sending your emails with us, you’re in good fingers.

ActiveCampaign:

ActiveCampaign additionally has a excessive deliverability fee for his or her emails. 

A examine by Email Tool Tester tracked the instrument’s inbox fee (barely completely different from deliverability however associated) and located that in September 2020 it sat at 73%. In the identical month, GetResponse scored 86%.

But do take these outcomes with a grain of salt. They typically fluctuate and even high performers like GetResponse and ActiveCampaign expertise ups and downs. Plus, deliverability is tightly associated to the content material of your communication – not simply the platform you’re utilizing to ship your emails.

Verdict:

Both of those instruments are more likely to get your emails to their vacation spot.

four. Do they each supply touchdown pages?

GetResponse:

Yes — GetResponse has a instrument the place you'll be able to construct pages or use over 180 completely different templates to create the proper touchdown web page.

GetResponse landing page templates.

Like the e-mail drag-and-drop instrument, GetResponse touchdown web page builder is all about ease of use. You can create touchdown pages which are mobile-responsive and professional with none coding expertise. 

And if you wish to add code? Using the editor, you'll be able to add code utilizing HTML, CSS, or Javascript. If you wish to add or embed any exterior components, all you must do is a fast minimize and paste. 

And to make the web page pop, the instrument has a built-in picture editor that permits you to add your personal photographs. You can even import photographs straight from Shutterstock and even add participating GIFs from Giphy to your touchdown web page.

GetResponse Landing Page Creator.

Once you’re proud of how the touchdown web page appears to be like, you'll be able to launch it instantly and begin accumulating leads that’ll be filtered straight into your e mail lists.

With the touchdown web page creator, you'll be able to:

construction your touchdown pages utilizing sectionsadd content material blocks for photographs, video, textual content, and buttonsadd static and pop-up formsadd webinar registration formsadd a way of urgency with countdown timerscollect funds because of PayPal integrationadd social sharing iconsadd custom-code components utilizing HTML, CSS, or Javascriptpreview your touchdown web page to see what it appears to be like like on a desktop or a cell machine

ActiveCampaign:

ActiveCampaign additionally lately launched an inbuilt touchdown web page builder. 

Like GetResponse, it has a drag-and-drop designer instrument that was created with ease of use in thoughts. You can construct skilled trying touchdown pages with a few clicks:

AC Landing Pages.

There can also be a library of templates you'll be able to select from, and you may change out elements of the template so as to add in your personal photographs, movies, and calls to motion.

Verdict:

Both instruments supply nice, value-for-money touchdown web page builders.

5. What about conversion funnels? 

GetResponse:

Conversion funnels might be daunting to construct, however GetResponse has simplified this as soon as difficult course of. 

The Conversion Funnel characteristic in GetResponse makes it tremendous straightforward so that you can construct profitable conversion funnels, even if you happen to’ve by no means completed it earlier than. The funnels are pre-designed situations of how a typical conversion may look. 

For instance, if you happen to’re making an attempt to promote a course, the conversion path might seem like this:

GetResponse Conversion Funnel sample scenario.

With the Conversion Funnel characteristic, each step of this conversion is mechanically organized into steps you'll be able to visualize: 

GetResponse Conversion Funnel visualization.

Not solely are you able to see how profitable every step of your conversion path is, however you can too monitor how worthwhile your efforts are. You can see what number of leads enter your funnel, and in the end, what number of was paying clients.

Best of all? All the instruments wanted to construct your conversion funnel are already a part of GetResponse.

ActiveCampaign:

ActiveCampaign doesn’t supply conversion funnels at the moment.

Verdict:

If you’re in search of an answer that mixes a number of channels (e mail, touchdown pages, gross sales pages, Facebook advertisements, Facebook Pixel, and many others.) in a single easy dashboard, then GetResponse is the fitting decide.

6. You may want webinars, which one provides this characteristic?

GetResponse:

You can launch an interactive webinar proper from the GetResponse dashboard. 

The webinar software program’s performance allows you to create webinars which have a webinar URL, sign-up types, and inbuilt polls and surveys:

GetResponse Webinars software.

Because the webinars hyperlink again to GetResponse, each lead you acquire might be mechanically added to your e mail lists and nurtured. If you launch a webinar utilizing GetResponse, you’ll have entry to key options like: 

Design instruments and interactive whiteboardScreen sharing/interactive chat roomRecording (so you'll be able to remarket the webinar as soon as it’s over)Q&A sessionModerated chatMultiple hosts

However, what makes GetResponse’s webinar instrument stand out is that it has a prebuilt promotion machine you should utilize to promote stuff from inside your webinars. The machine has options like: 

Predesigned registration pagesAdvanced subscription settingsPayment gateways

Using these options, you'll be able to promote merchandise, providers, and programs straight out of your webinars. 

ActiveCampaign:

ActiveCampaign doesn’t have its personal webinar instrument. But you'll be able to combine with instruments like GoToWebinar, StealthSeminat, and WebinarNinja to host webinars straight from the software program.

Verdict:

GetResponse comes with a built-in webinar software program that you simply don’t have to pay further for. And if you happen to’d like to make use of an exterior instrument to run your webinar campaigns with, each platforms will combine with them seamlessly.

GetResponse:

GetResponse has a set of instruments that had been created particularly to permit small companies and freelancers to create profitable Facebook and Google advertisements campaigns with out taking over a great deal of time. 

Let’s check out the Facebook advert instrument first, which lets you simply create and publish advertisements from the instrument’s dashboard straight to social media. 

First, you'll be able to construct a listing for the advert to focus on by choosing from classes like web site guests, comparable audiences, or current contacts.

Facebook ads in GetResponse.

Then, you should utilize the Social Ads Creator app to create skilled, placing Facebook advertisements that seem like they’ve come straight from a designer. Like different GetResponse options, the advert creator is an easy drag-and-drop instrument that anyone can grasp:

Social Ads Creator app in GetResponse.

Once you’re proud of how the advert appears to be like, all that’s left to do is submit it — and you're completed. 

We additionally lately launched a instrument that permits you to construct Google Ads from the dashboard. All you must do is add your Google Ads account, add content material to your advert, create a target market, and set your funds: 

Google Ads setting your budget.

Easy!

ActiveCampaign:

You can’t launch Facebook or Google Ads from ActiveCampaign, however you'll be able to nonetheless sync your Facebook Ads account and add/take away contacts from Facebook Custom Audiences.

Verdict:

If you’re in search of simplicity in your paid advertisements campaigns, GetResponse has received you coated.

eight. When it involves segmentation, which instrument does it higher?

GetResponse:

We suppose our suite of lead technology instruments makes it straightforward to nurture contacts and convert them into paying clients. 

How? By utilizing segmentation to create extremely focused, personalised emails that make contacts really feel such as you’re speaking to them 1-to-1. 

Segmenting your email list in GetResponse.

This all begins with our types, which we created to gather essentially the most helpful information from contacts once they join by a e-newsletter or touchdown web page. 

Once they land in your contact listing, you'll be able to then assign tags to them primarily based on their conduct, and ship out focused emails to particular teams. 

What units GetResponse aside is that it mechanically picks essentially the most engaged contacts out of your listing so you'll be able to goal them. 

We name this an Engagement Score. Using real-time information, GetResponse offers each contact in your listing a rating primarily based on a 5-step scale:

Not engaged (when any individual is just not within the content material you ship them… in any respect)At-riskNeutralEngagedHighly engaged (when any individual loves the content material you ship and is actively opening emails and clicking the hyperlinks)

The Engagement Score will then be proven in your contact listing, so you'll be able to goal your most engaged contacts and improve your probabilities of turning them into paying clients.

Engagement score in GetResponse.

An instance of contacts with various engagement scores

ActiveCampaign:

ActiveCampaign has a complete segmentation instrument that permits you to seize and use contact information like names, actions, and geography to phase contacts. 

Not solely are you able to monitor this information, however you can too use it to phase your contacts. In ActiveCampaign, you should utilize segmentation to focus on your contacts primarily based on their conduct, utilizing information like if a contact has opened an e mail or clicked a hyperlink:

ActiveCampaign segmentation.

Verdict:

The greatest distinction between the 2 platforms is how intuitive GetResponse’s segmentation is.

While each platforms allow you to phase your e mail listing into classes like merchandise bought, web site visits, or business, GetResponse additionally breaks down the lists into how engaged contacts are (mechanically).

And that may be highly effective whenever you’re concentrating on contacts and making an attempt to shut offers.

9. Do they each supply e mail templates?

GetResponse:

We supply 100+ responsive e mail templates constructed particularly for the GetResponse New Email Creator & to be opened on any machine.

GetResponse newsletter templates.

Each template is top of the range and professionally designed so you'll be able to ship out campaigns to welcome, educate, promote, and promote without having any coding abilities. To make issues even simpler, the library is cut up into sections, from on-line advertising to ecommerce, journey, notifications, and plenty of others.

Like lots of different instruments in our toolkit, our e mail templates are straightforward to customise utilizing a drag-and-drop builder.

ActiveCampaign:

ActiveCampaign additionally provides a bunch of templates you should utilize to ship to your subscribers.

Like GetResponse, all of ActiveCampaign’s templates are mobile-friendly and simple to customise utilizing the drag-and-drop builder. However, the library is barely smaller and the aesthetics appear a bit outdated.

10. Marketing automation? Anyone?

GetResponse:

One of the perfect elements a couple of advertising suite is that automation options can put on a regular basis duties on autopilot. 

GetResponse Marketing Automation builder is among the most complete instruments obtainable for entrepreneurs who wish to create easy and superior automation. 

The drag-and-drop automation builder allows you to create visible workflows to see the automation and customise every step as you go. You can create automation occasions primarily based in your contacts’ conduct after which set off actions to happen primarily based on chosen circumstances. 

For instance, if you would like a sure e mail to solely be despatched if a contact clicks a hyperlink inside an e mail, all it's a must to do is create that sequence and situation utilizing the visible automation builder: 

GetResponse Marketing Automation workflows.

With the workflow, you can too add a “set off” into the workflow for occasions like: 

new subscribersemail opensclicks on linksabandoned cartsproduct purchasesproduct upgradesURLs visited (i.e. pricing pages)

ActiveCampaign:

ActiveCampaign additionally has a visible automation builder that permits you to see & assemble the levels in your automation sequence. 

All it's a must to do is add in your chosen circumstances and emails, and ActiveCampaign will ship out the marketing campaign you design: 

ActiveCampaign automation.

It additionally comes with 500+ ready-made automation templates (or recipes as ActiveCampaign calls it), which is able to assist you rise up to hurry with their instrument quick.

Verdict:

Both platforms supply sturdy Marketing Automation instruments that you should utilize to run each easy & complicated communication sequences.

11. Do they each supply an autoresponder characteristic?

GetResponse:

Like lots of different options that include GetResponse, autoresponders come packaged and able to use out of the field. 

Using the autoresponder, you'll be able to nurture and keep relationships with contacts with out spending all of your time caught in your inbox.

Here’s a fast breakdown of all the pieces you are able to do with GetResponse’s Autoresponder:

How do I create an autoresponder? – GetResponse Help

You can even view the autoresponders in a easy and intuitive calendar view. So if you happen to’re operating a selected marketing campaign or need autoresponders to be despatched out on a selected day, all it's a must to do is add it to the calendar: 

ActiveCampaign:

ActiveCampaign additionally has an autoresponder characteristic that you may activate whenever you’re making a marketing campaign or constructing a advertising sequence utilizing the automation builder. 

You can set autoresponders to be despatched out to new subscribers or by drip campaigns relying on the place they’re at in your advertising funnel. 

Using the automation builder, you can too customise the triggers when the autoresponder might be despatched to a contact, like delaying it for an hour or a day after they signal as much as your listing:

ActiveCampaign autoresponders.

Another cool characteristic? ActiveCampaign additionally has a built-in SMS autoresponder, so you'll be able to nurture contacts outdoors of their inbox.

Verdict:

Both platforms allow you to create e mail drip campaigns utilizing Autoresponders.

ActiveCampaign’s characteristic additionally allows you to add SMS to the equation, which may be helpful if you happen to’re operating an ecommerce enterprise.

12. What about pricing?

GetResponse:

GetResponse has 4 completely different pricing plans: Basic, Plus, Professional, and a one – Max.

GetResponse Pricing plans.

Pricing in the end is dependent upon your listing measurement & the variety of options you wish to have entry to.

For 1,000 contacts, the Basic plan will price you $15 per 30 days. That will get you entry to GetResponse’s e mail advertising suite, autoresponders, touchdown pages, lead funnels, Facebook Ads, and different important options.

The subsequent tiered plan, Plus, prices $49/month and offers you entry to extra options like webinars, gross sales funnels, and the automation builder. 

GetResponse has a 30-day free trial so you'll be able to check out the plans and resolve which one is the fitting match. And the perfect half? If you pay for a yearly plan, you’ll get an 18% low cost, and paying for a two-year plan will get you a 30% low cost!

ActiveCampaign:

ActiveCampaign provides a free 14-day trial and 4 paid plans: Lite, Plus, Professional, and Enterprise.

ActiveCampaign pricing.

For 1,000 contacts, the Lite plan prices $29 per 30 days. It offers you entry to their advertising automation, e mail advertising, internet types, and segmentation.

But if you wish to use extra superior instruments like touchdown pages, contact scoring, or Facebook Custom Audiences, you’ll have to improve to the $70 per 30 days Plus plan.

And if you wish to A/B check your automations and use predictive sending, then you definately’ll have to go for his or her Professional plan that prices $159/mo for 1,000 contacts.

Verdict:

Both GetResponse and ActiveCampaign supply some distinctive options and integrations.

Out of the 2, GetResponse is extra inexpensive for a similar listing measurement. It additionally comes with extra builtin functionalities that primarily remove the necessity to enroll in exterior instruments to run your webinars or create conversion funnels.

GetResponse vs ActiveCampaign full characteristic comparability

FeatureGetResponseActiveCampaignEmail MarketingYesYesEmail CreatorYesYesEmail TemplatesYesYesSegmentationYesYesMarketing AutomationYesYesSignup FormsYesYesSurveysYesNoWebinarsYesNoConversion FunnelsYesNoFacebook AdsYesNo (solely by integration)Google AdsYesNoSocial Ads CreatorYesNoPush notificationsYesNo24/7 Support EntryYesNoPhone SupportNoYesIntegrationsYesYes

So, ActiveCampaign vs GetResponse… which one is best?

The reply to this query comes right down to what you actually need the instrument to do. 

If you desire a instrument that goes past e mail advertising and permits you to construct skilled Facebook advertisements, create conversion funnels, and nurture clients mechanically — GetResponse is your instrument. 

However, the best method to choose is to check options and pricing. Picking a advertising automation instrument is a giant step — so ensure you do your homework and that the instrument you decide ticks all of the packing containers in your listing earlier than you make investments!

And if you happen to’ve already made your thoughts – and wish to take GetResponse for a spin, you'll be able to join 30 days free of charge utilizing the button beneath 🙂

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