By Kelly Forst December 17, 2020
Ready to get began with e-mail automation? Read this publish to be taught what it's and methods to use it.
You hear the phrase repeatedly.
Email automation is highly effective stuff, however when you’re new to the e-mail advertising and marketing recreation, you most likely have a number of questions on it.
After all, automation can improve leads, conversions, and income, and it may well prevent time. The stats show it:
Automated e-mail messages common 70.5% increased open charges and 152% increased click-through charges than different advertising and marketing messages, in keeping with Epsilon Email Institute.
So, that can assist you get a greater grasp on what it's, why it’s necessary and the way it may help you get the unbelievable outcomes you need, right here’s a fast information to e-mail automation and methods to use it in AWeber.
What is e-mail automation?
Some entrepreneurs ship each subscriber the identical precise message with one-time emails.
The factor is, this generic content material isn’t essentially related or useful to subscribers.
But, with the creation of e-mail automation, messages ship themselves. And, they are often segmented and correctly timed, which can make them extra related too.
But how does it do all of that?
Simply put, e-mail automation is if you arrange a sequence of emails to ship robotically to subscribers at a selected time.
With it, you may join with an individual at each stage of their purchaser journey (a.okay.a. the advertising and marketing funnel) — from result in buyer to model advocate. You can construct a relationship with a person over the long run.
And the most effective half? It runs on autopilot, creating connections and growing income when you work on different elements of your corporation.
You can arrange a single sequence automation — the place an individual subscribes to your checklist and is robotically despatched e-mail 1, then e-mail 2, then e-mail three, and so on. in a sequence.
In the instance under, La Colombe Coffee Roasters makes use of e-mail automation to welcome new subscribers after they enroll:
But there’s no restrict to how you should utilize automation. It can be utilized to set off emails or e-mail sequence that ship primarily based on virtually any motion: a publication enroll, an eBook obtain, a purchase order, and so on.
Why e-mail automation works
1. Email automation offers you a direct line of contact to prospects
There are three.7 billion e-mail customers worldwide, and about 27% of them examine their emails as quickly as they obtain a brand new e-mail notification.
And 66% of on-line shoppers have made a purchase order because of an e-mail advertising and marketing message, the next conversion price than messaging by direct mailings or social media. This signifies that e-mail will get you higher conversions and total outcomes.
Want some extra statistics? We thought you’d by no means ask. According to VB Insight,
80% of entrepreneurs reported elevated lead era with e-mail automation.77% noticed conversion charges rise with e-mail automation.
Simply put, e-mail advertising and marketing automation works!
Learn about AWeber’s e-mail automation platform, Campaigns.
2. Email automation helps you ship messages your subscribers need
Email advertising and marketing automation lets you phase your checklist of subscribers primarily based on their pursuits, buy historical past and even actions they take in your web site (that is referred to as action-based automation, and I’ll get into this extra in depth later on this article).
Want to ship an e-mail to all of the vegans in your checklist? The September birthdays? The webinar registrants? The sweatshirt patrons?
For instance, let’s say you’re a health coach. You might then ship an automatic e-mail primarily based on the talent stage of the trainee: newbie, intermediate or skilled.
This method, you may ship every buyer focused info to suit their particular person wants.
And you are able to do this in AWeber with tags.
When shoppers get emails with info that’s related to them, they’re extra prone to click on by your e-mail. Plus, related content material reduces the danger of your message getting deleted or ending up within the dreaded spam folder.
three. Email advertising and marketing automation saves you time
When you’re operating a small enterprise, you don’t have time to jot down and ship emails to every particular person subscriber.
Luckily, e-mail automation can do all that give you the results you want!
With e-mail automation, you may set a schedule for when your emails exit and to whom. And your e-mail advertising and marketing platform will ship these emails for you on the proper time. This offers you extra time to craft related and efficient messaging, which is the important thing to boosting click-through charges, conversions and total shopper engagement.
Email automation offers you a singular and handy technique to nurture the connection you've got along with your viewers. And that's the key to sustaining engagement along with your subscribers.
Need assist determining precisely what to jot down in your emails? We’ve created 45+ e-mail copy templates to unravel this downside! Download them now.
Types of automated emails
Now that you realize why automation is so necessary, uncover how you should utilize it.
There are a ton of various kinds of automated emails sequence that you should utilize for your corporation. Let’s cowl a number of the most necessary ones so you may get concepts in your subsequent sequence.
Automated welcome e-mail sequence
Your first level of contact after a subscriber indicators as much as your checklist …
Your time to make a tremendous first impression …
Your probability to get extra opens and clicks than some other sort of promotional emails …
Yes, your welcome e-mail sequence is a giant deal! But it’s truly one of many best automated e-mail campaigns you may ship.
Here are some issues to incorporate in your welcome sequence:
Thank subscribers for signing up. Try utilizing extra than simply phrases ― say it with a present! Offer free bonus content material or a reduction.Introduce your self and your organization. How will you remedy your subscribers’ wants?Let readers know what sorts of emails they'll count on from you sooner or later.Tell readers how typically you’ll be emailing them.Share the place they'll discover you on the internet (embrace social channels, web site, weblog, and so on.)Give them useful and related weblog posts they'll try.Ask them to whitelist you. (This will add you to their e-mail handle e-book and may enhance e-mail deliverability.)
Below is an instance of a welcome e-mail that Eddie at ReallyGoodCopy sends to new subscribers, letting them know what to anticipate and when.
Educational e-mail course sequence
Do you've got a ton of expertise and knowledge to share a couple of particular matter?
Are there questions your viewers asks that you end up answering time and time once more?
Consider an e-mail course!
Here’s how you should utilize automation to arrange an e-mail course:
Write a welcome e-mail that delivers the primary lesson.Set a wait time of 1 or two days between every lesson.At the tip of the course, encourage social sharing to extend course signal ups and proceed the cycle.Ask for suggestions so you may ship extra related content material, leading to extra useful emails.
In our What to Write in Your Emails course, we observe this precise sample. In one of many final emails of the sequence, we ask subscribers to share suggestions in a survey:
Customer onboarding sequence
You can ship this automated e-mail sequence to new prospects to maintain them engaged and encourage them to turn into repeat patrons.
To inform and convert subscribers into paying prospects, embrace these sources in your sequence:
How to get beganTraining movies and help-based articlesFAQsInformation about new merchandise and the way they remedy issuesExclusive offers that solely subscribers can getEducational sources and the way they remedy issues
Remember, when attempting to advertise a brand new product, give attention to the worth to the customer.
Advanced action-based e-mail automation
Instead of robotically sending everybody in your checklist the identical sequence (e-mail 1, e-mail 2, e-mail three, and so on.), every particular person subscriber will get to choose which emails they’re despatched by varied actions they take.
While it’s extra superior than a single automation sequence, action-based automation can skyrocket engagement and gross sales. That’s as a result of you'll be able to goal segments of our viewers with the precise content material they wanted. It’s a tremendous feeling when you may put an answer proper within the arms of your subscribers.
See action-based automation in motion: This podcast host makes use of automation and tagging to let podcast listeners create their very own journey.
Need a technique to visualize your e-mail automation? Try an automation map. They’re a helpful device you should utilize to map out your first automated e-mail sequence, particularly when you plan to make use of extra superior methods.
Start with e-mail advertising and marketing automation at present
With AWeber, you’ll have all of the instruments you could create automated e-mail campaigns. We even prebuilt automated e-mail campaigns for you. Check out these pre-written campaigns to save lots of time and market your corporation 24/7.