Seven underrated Google Analytics features that boost performance

30-second abstract:

Google Analytics is a vital internet analytics instrument from Google utilized in digital advertising.
Many digital entrepreneurs and web site house owners use it to trace and measure the efficiency of their web sites.
There are numerous Google Analytics options that carry out completely different features. All working in direction of serving to you get the most effective of your web site.
However, there are some Google Analytics options which might be underrated. Many digital entrepreneurs don’t acknowledge them and what they're able to doing to enhance the efficiency of their web site.
This piece will spotlight seven of them and the way they are often useful to you.

Google Analytics is an internet analytics product from Google that has helped numerous digital entrepreneurs and web site house owners verify the efficiency of their web site. Approximately 29 million web sites use it as an analytics instrument. Loads of Google Analytics options are solely recognized to a couple digital entrepreneurs. Many folks rush to it to verify how web page views they received over a time period or what number of conversations they received. To these folks, that’s solely what this useful gizmo can for them – the fundamentals. But it’s far past that.

There are some options it has which might help enhance the efficiency of your web site however are underrated.

Are you listening to this for the primary time? Don’t fear that’s why I’m right here and this piece will talk about seven of them and the way they are often useful to your web site.

1. Custom alert

This Google Analytics function will be situated whenever you log into your report and faucet on the ‘customization’ drop-down menu. When arrange, you may be alerted by means of emails when there's a change in your visitors or conduct of your web site.

This could possibly be on a day by day, weekly, or month-to-month foundation. For a newbie who's curious to develop his visitors or conversion, it's easy to maintain your eye on it. Another essential operate of a customized alert is to mechanically notify you of traits in your information.

This could possibly be monitoring and informing you in real-time in regards to the occasions in your web site be it constructive or detrimental. The benefit right here is that you would be able to repair any detrimental improvement earlier than it turns into apparent. You can observe the screenshot under to arrange your customized alert. 

2. Channel groupings

It’s simple to handle the visitors supply to your web site with channel groupings function. This function is on default in your analytics report and it organizes and teams your frequent supply of visitors. 

For occasion, you launched an advert marketing campaign on Facebook, and Instagram as social media ways to develop your small enterprise,  the channels grouping will permit you to evaluate and analyze the efficiency of every of the visitors channels.

 For a marketer to wish to be extra particular along with his visitors channel, you may create customized channels grouping and apply it to your report.

 Its impact will probably be seen in how your information show however gained’t change the info itself. To make use of channels grouping in your GA, whenever you register to your report and find admin on the backside left. Click on it and you'll checklist of options which channel groupings are one in every of.

Google Analytics features - Channel groupings

three. Behavior movement

When customers go to your web site, they transfer from one web page or occasion to a different in an try to attain their want which can be to get assist by means of your content material. It is a visible illustration that may allow you to perceive how your viewers interacts together with your web site, the content material they take pleasure in, and those that flip them off.

 The conduct movement of your web site merely shows the node, the connections to pages in your web site, and exit. After consuming your content material, do your audiences click on on one other hyperlink to study extra? Or do they bounce as a result of they aren’t happy? 

This will increase your bounce fee and a transparent indication that you could work on that exact content material. Below is a screenshot of the conduct movement from my weblog.

Google Analytics features - Behavioral flow

four. Ecommerce monitoring

For those that wish to begin an ecommerce enterprise or these already within the discipline. Tracking the efficiency of your ecommerce web site is feasible with ecommerce monitoring function on GA. 

As a service provider who sells on Shopify or BigCommerce, you’ll wish to know the place your high-paying prospects come from, how they work together with the merchandise you could have in your retailer, and which product converts extra.

 With the data of this, you may establish the situation of shoppers that make you smile whenever you keep in mind the variety of gross sales you could have made, the merchandise they like, and issues to repair to proceed to be forward of your rivals. 

channel groupings

Below is easy methods to arrange ecommerce  monitoring on GA

Sign in to your report on GA
Click on Admin on the underside left and you may be in a brand new window
Click on ecommerce  settings
Enable ecommerce  
Enable enhanced ecommerce  reporting and save
The remaining step is to arrange your monitoring code. Learn easy methods to do it right here.

Once your ecommerce web site is being tracked on GA, you'll acquire perception into the next metrics in your dashboard; distinctive purchases, income, amount, conversion fee, common order income, and many others.

5. Demographic

Some digital entrepreneurs don’t know the significance of analyzing the demography of customers who go to their web sites.  Age, intercourse, and curiosity class of your viewers are key metrics that ought to matter to you. 

You can use them to make selections that may enhance the efficiency of your web site. Take, as an example, you run a small enterprise web site on ladies’s clothes, and your demography metrics present that 80% of your guests within the final month have been male inside the age vary of 18 and 24.

That’s a crimson flag that you simply’re concentrating on the unsuitable viewers. A feminine clothes line enterprise ought to have extra feminine guests. Also, the age vary of 18 and 24 are principally younger people who find themselves both education or unemployment. Hence gained’t have a lot cash to spend on garments. Below is how one can find the demographic metrics in your GA.


6. Site pace report

Speed is likely one of the key elements Google considers when rating your web site. It even turned extra apparent with the introduction of Accelerated Mobile Page, AMP. Not listening to this one of many website positioning errors you make. Google Analytics tracks the load time of your internet pages.

The goal is to offer you causes to discover ways to enhance the pace of your web site. An internet web page that masses slowly is a flip off to your audiences. Nobody desires to attend for a very long time for a web page to load when there are lots of internet pages competing for his or her consideration.

 It can enhance the bounce fee of your web site and even value you gross sales should you promote on-line. Site pace is an indicator of a wholesome web site, therefore the necessity to discover ways to make it occur.

Google Analytics features - Site speed report

7. UTM parameters

To some digital entrepreneurs and small companies, this is perhaps the primary time of listening to this advertising acronym. Don’t be confused, UTM merely stands for Urchin Tracking Modules. They are codes you add on the finish of your URL. This is essential should you run advert campaigns for your small business. 

For instance, should you run an advert marketing campaign on Instagram, Facebook, and LinkedIn and made numerous gross sales, you gained’t know which of the social media platforms drove extra gross sales to you. 

The solely solution to know that's should you add marketing campaign parameters to your URLs which is tracked on GA. For each person who clicked on the URL, the parameter is shipped to Google  Analytics. The aim is to establish the platform wherein the marketing campaign carried out higher and intensify your technique on it to make extra gross sales subsequent time. 

Google Analytics features - UTM parameters

Wrapping up

The efficiency of your web site needs to be of utmost significance to you as a digital marketer,  small enterprise or somebody who earns passive revenue on-line. Google Analytics has all it takes to maintain your web site wholesome on a regular basis. 

Google Analytics options factored in all facets of your web site be it weblog, ecommerce, or another form of web site.

Yours is to take your time to establish these options, discover them, make use of them and you may be stunned at how they'll preserve your web site at its finest on a regular basis.

Chuks Chukwuemeka is a content material creator, blogger, digital marketer, and founding father of, an internet enterprise weblog.

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