22 Brilliant Lead Magnets to Grow Your Email List Right Now

Need concepts on your lead magnet? Read this publish to get 22 of them.

If you wish to maximize your e mail record progress, you want a lead magnet.

A lead magnet is one thing you give individuals once they subscribe to your e mail record. And actually, it may be something – so long as it’s one thing your subscribers need.

The solely drawback?

Sometimes, it may be actually tough to provide you with an concept on your lead magnet.

You might battle to determine what your viewers would need. You might fear that it’ll be too time consuming to create a lead magnet. You would possibly doubt that your concepts are any good. Or, you might simply be out of concepts.

So what are you able to do about it?

Check out these 22 sensible lead magnets. Not solely will you get confirmed concepts from 22 completely different companies throughout a number of industries, you’ll even be impressed by how enjoyable and easy creating your individual lead magnet will be.

Let’s dive in.

Food blogger lead magnet concepts

Do you've gotten a weblog with recipes, cooking, or baking suggestions or something culinary? These lead magnet examples are for you:

Minimalist Baker: Recipe E-book

Minimalist Baker provides their subscribers a free e-book with their fan favourite recipes for becoming a member of their e mail record.

food blogger lead magnet idea recipe e-book

This lead magnet pops up when somebody visits their web site. This is an effective way to offer on the spot worth, since guests are coming to them searching for scrumptious, wholesome recipes. And since lead magnets needs to be aligned with an viewers’s wants and pursuits, this makes it a terrific lead magnet.

Skinnytaste: unique content material and recipes

You don’t at all times have to create one thing huge to provide your viewers a worthwhile lead magnet.

Skinnytaste, a website crammed with stunning meals photos and wholesome recipes, presents unique content material as their lead magnet. This works due to FOMO (worry of lacking out). If weblog followers don’t subscribe, they’ll miss out on unique content material and recipes.

free recipe lead magnet idea for food bloggersfree recipe lead magnet idea for food bloggers

High Carb Hannah: A free weight-loss cheat sheet

Who wouldn’t hand over their e mail deal with for a 76-page book that teaches them one thing they’ve been dying to be taught?

That’s precisely what Hannah of High Carb Hannah delivers to subscribers at no cost as soon as they subscribe to her e mail record. And it’s an superior lead magnet as a result of it’s extremely complete and packaged in a single, easy-to-follow cheat sheet.

cheat sheet lead magnet ideacheat sheet lead magnet idea

The Full Helping: Plant-Based Starter Kit

If you’ve determined to start out consuming vegan, you in all probability need some professional recommendation on the place to start. That’s why The Full Helping’s free Plant-Based Starter Kit is one thing website guests would gladly trade their e mail deal with for.

The picture on the shape helps individuals visualize what they’ll obtain once they be a part of, which makes this lead magnet much more efficient.

Plus, this kind content material explains extra causes to subscribe, like getting accessible recipes and hyperlinks to useful articles.

grow your email list with a starter kitgrow your email list with a starter kit

Lead magnets for health specialists

Are you a private coach, coach, or health professional? Try a lead magnet just like one in all these 4 examples:

Athlean-X: “24 Second Fix” video

Have you ever executed severe weight lifting? If so, you recognize that good kind is essential, particularly while you’re simply getting began.

Fitness Expert Jeff Cavaliere of ATHLEAN-X created a lead magnet video to assist his viewers right and keep away from a typical weight lifting mistake.

fitness video example fitness video example

By in a roundabout way stating what the error is, Jeff builds curiosity, making individuals marvel what it is likely to be. He additionally emphasizes that subscribers can simply repair the error along with his “24-Second Fix.” By constructing curiosity and assuring individuals they'll simply repair this error, Jeff makes his lead magnet video much more interesting to his viewers.

Nerd Fitness: NF Rebellion Starter Kit and free instruments!

Geared in direction of nerds who wish to get match, Nerd Fitness is likely one of the coolest and most original health websites I’ve ever seen.

In their e mail enroll kind, they promise a free NF Rebellion Starter Kit in addition to free instruments, downloadable guides and tactical articles for anybody who indicators up. Wow! That’s a number of stuff.

By providing a lot to their new subscribers, they make becoming a member of their e mail record a easy resolution.

examples of good fitness lead magnetexamples of good fitness lead magnet

Tony Gentilcore: deadlift quick-tip information

Beyond promising weekly recent content material, Personal Trainer Tony Gentilcore provides subscribers a deadlift quick-tip information.

Properly executing a deadlift is hard, and really technical, so this information is a good useful resource for resolving a typical lifting drawback. And lead magnets that assist remedy your viewers’s widespread issues are probably the most profitable.

Tony’s website has a singular writing tone, which he incorporates in his enroll kind and lead magnet. This helps show his character, and should enhance e mail signal ups, as a result of individuals love character.

fitness guide to grow email listfitness guide to grow email list

Betty Rocker: 30-Day Challenge video exercise sequence

High worth lead magnets get probably the most subscribers. And Betty Rocker’s 30-day exercise video sequence is certainly very worthwhile.

Anyone who fills out this kind, receives 30 emails containing 30 video exercises over 30 days. For these combating to get match, that is worthwhile. And she’s giving it away at no cost!

Betty Rocker free fitness challengeBetty Rocker free fitness challenge

Plus, she’s capable of reveal her experience and instructing talents all through the 30 movies, which can make individuals extra prone to buy one in all her paid video programs sooner or later.

Lead magnet concepts for consultants

Do you supply recommendation on rising or advertising and marketing a enterprise? Check out these examples from different individuals similar to you:

Enchanting Marketing: writing course

If you don’t wish to create a information or book, there’s one other easy solution to ship written content material to your subscribers: an e mail course.

Copywriter and Marketing Consultant Henneke Duistermaat of Enchanting Marketing presents a 16-part copywriting e mail course as her lead magnet. She delivers every lesson in a brief, snackable e mail, and subscribers get all the classes in underneath a month.

email course lead magnet for consultantsemail course lead magnet for consultants

An e mail course is an effective way to ship a worthwhile lead magnet to your subscribers whereas establishing a relationship with them within the inbox.

Smart Business Revolution: 72-word e mail template

Everybody loves one thing that saves them time and will get huge outcomes. And that’s what John Corcoran of Smart Business Revolution guarantees individuals who subscribe to his record.

His lead magnet is a “magic e mail template” that helps individuals join with influencers and VIPs. Templates are nice lead magnets, as a result of they’re simple on your viewers to rapidly use and get worth from.

template lead magnet ideatemplate lead magnet idea

Your lead magnet might be an e mail, weblog publish or video script template – and even one thing so simple as a Facebook advert template!

Melyssa Griffin: Quizzes and free workshops

If you've gotten a group of unique, academic assets, they might be the proper incentive to persuade individuals to subscribe to your e mail record. Plus, you should utilize a couple of — completely different lead magnets may attraction to completely different individuals.

Melyssa Griffin, a enterprise marketing consultant and on-line course creator, promotes a quiz to web site guests — simply signal as much as get entry to a personalized path based mostly in your quiz outcomes.

quiz lead magnet examplequiz lead magnet example

She additionally promotes free trainings on a variety of matters. In order to entry the free coaching, all you must do is enter your e mail deal with.

free training lead magnetfree training lead magnet

This works nicely as a result of her viewers of entrepreneurs are sometimes enterprise newbies searching for recommendation on a variety of enterprise matters. And that’s precisely what she presents – at no cost!

 Jeff Bullas: The Ultimate Guide to Website Traffic for Small Business

Great lead magnets search to assist your viewers remedy an issue. Jeff Bullas delivers an final information to assist his viewers get extra web site site visitors.

Ultimate guides are worthwhile lead magnets as a result of they promise a ton of worth to readers. The phrases “final information” alone it’s the one data you have to accomplish no matter your aim is. In this case, Bullas desires to assist small companies get extra web site site visitors.

ultimate guide exampleultimate guide example

Bonus tip: On the enroll kind on your personal lead magnet, point out the nice outcomes that individuals can get out of your lead magnet. This will enhance your enroll kind conversion charges.

Amy Porterfield: select between three completely different cheat sheets

So that is cool.

Business Consultant and Marketing Expert Amy Porterfield has choices on her web site. Visitors can select between three completely different lead magnets with three completely different matters (or obtain all of them!).

example of 3 different lead magnets on a landing pageexample of 3 different lead magnets on a landing page

With three choices, individuals will probably be extra prone to discover a lead magnet that aligns with their pursuits, which suggests they’ll be extra prone to subscribe to her e mail record.

And as a result of cheat sheets are quick and straightforward to create, you possibly can simply write three of your individual cheatsheets and provides individuals choices in your website as nicely.


Have you written a e book and also you’re questioning the way to put it on the market? Try e mail advertising and marketing. You simply have to develop your e mail viewers first. Here are a couple of lead magnets that assist different authors develop their lists:

Candace Payne: wookie coloring sheet

This one’s distinctive.

Ever seen the viral Chewbacca mother video? After the loopy success of this video, Candace Payne continues to thrill her viewers with nice content material. She even wrote a e book known as Laugh It Up.

To develop her e mail viewers and promote her e book, she makes use of a artistic lead magnet: a wookie coloring sheet. Her subscribers can be a part of her record and shade in her wookie lead magnet. This enjoyable lead magnet aligns nicely with the tone and objective of her web site, to carry  pleasure to individuals’s lives.

fun email list growthfun email list growth

Your lead magnet doesn’t should be an book, information or video. It will be one thing as artistic and easy as a coloring sheet!

Self-Publishing School: 20+ free assets

Chandler Bolt, a best-selling creator and on-line course creator, presents a free, on-line workshop to anybody who subscribes to his record.

During the workshop, he exhibits individuals the way to turn out to be profitable authors themselves. This helps him construct an e mail viewers for Self-Publishing School, the place he sells entry to his on-line programs and his books.

author email list growth exampleauthor email list growth example

If you’re a very good public speaker, workshops is likely to be the proper lead magnet.

The Art of Non-Conformity: high weblog posts

Here’s a easy, but efficient, lead magnet instance:

Send your subscribers a curated record of your greatest weblog posts in your welcome e mail. You gained’t have to create any new content material for this lead magnet, and also you’ll introduce your subscribers to your weblog.

Chris Guillebeau, creator and founding father of The Art of Non-Conformity, does this on his web site enroll kind. Notice the underside of his kind the place he writes, “Subscribe now and also you’ll get the very best posts of all time.”

sign up for the best blog posts examplesign up for the best blog posts example

eCommerce companies

Honestly, eCommerce lead magnets are in all probability the best to arrange and create, as a result of they’re typically product reductions. Check out these real-life examples to get concepts on your personal eCommerce lead magnet:

Magnolia Market: 15% off

Chip and Joanna Gaines’ on-line retailer Magnolia Market sells dwelling items. They supply 15% off one buy to anybody who visits their website and subscribes to their e mail record.

On high of that, their e mail subscribers can even obtain unique updates, flash sale emails and inspiration.

sign up for email to get discountsign up for email to get discount

Levi: 20% off and free delivery on first order

Beyond a product low cost, you may also supply free delivery to individuals who subscribe to your e mail record.

Levi presents each to their website guests. Check out their easy kind and lead magnet beneath:

new subscriber discountnew subscriber discount

Sierra Trading Post: free delivery and an opportunity to win a $1,000 present card

You don’t have to restrict your eCommerce lead magnets to free delivery and reductions. You may also supply issues like present playing cards or free merchandise.

Sierra Trading Post provides their subscribers free delivery on their first order, plus an opportunity to win $1,000.

Travel bloggers

Love to journey and weblog about your journeys? Here are some lead magnet concepts you possibly can use to develop your record, too!

Nomadic Matt: your greatest content material

Believe it or not, emails will be your lead magnet. For instance, you possibly can ship a weekly academic publication or academic automated e mail sequence.

simple sign up formsimple sign up form

Nomadic Matt sends his subscribers his greatest weblog content material via e mail automation and one-time emails. This serves as his lead magnet.  

Be artistic! As lengthy because it’s one thing free and worthwhile to your viewers, it’s a lead magnet.

The Blonde Abroad: Exclusive suggestions and giveaways

Similar to Nomadic Matt, The Blonde Abroad provides subscribers unique journey content material, plus entry to high weblog posts, once they subscribe.

Pro tip: Notice how this enroll kind mentions that 200,000 different individuals learn The Blonde Abroad’s content material? This is known as social proof, and it’s an effective way to extend enroll kind conversions.

get email subscribers with giveawaysget email subscribers with giveaways

Go and create your individual lead magnet!

I hope these 22 examples from different companies impressed you to create your individual lead magnet!

Don’t neglect to take a look at our 16 confirmed enroll kind concepts to develop your e mail record.

Ready to develop your e mail record with your individual lead magnet? Get began with AWeber Free and have all of the instruments you have to construct a loyal viewers.

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