Choosing the correct electronic mail advertising and marketing device to spend money on is a tricky activity.
And because you’re studying this, you're most likely tossing up between two selections: GetResponse vs. Sendinblue.
Each of those instruments has options that may assist you to attain your objectives; they might help you automate your advertising and marketing efforts, develop your electronic mail lists, and nurture your prospects.
But how do you select the one which’s best for you?
We received’t be biased and say that the reply must be GetResponse. Instead, we’re going to stipulate every device’s options so you can also make a call primarily based on which one is finest for what you are promoting.
Author’s observe: This comparability is correct on January 11th, 2021. We do our greatest to maintain it as correct as potential, and we examine it frequently, nonetheless, if you wish to acquaint your self with the provide of our rivals, you must examine it at their official web site or contact their representatives.
So right here’s an in depth breakdown of the options of GetResponse and Sendinblue:
Table Of Contents
1. Which one allows you to construct touchdown pages?
One of the largest wins for entrepreneurs utilizing GetResponse is our seamless touchdown pages.
Not solely does it include a Landing Page Creator so you possibly can construct intuitive touchdown pages from scratch, nevertheless it additionally comes with a library of 100+ ready-made templates.
The touchdown web page template library in GetResponse.
And whether or not you select a template or a custom touchdown web page, the options are the identical: you possibly can add parts utilizing the drag-and-drop editor, add in custom code, and even edit pictures with out leaving the editor.
The touchdown web page creator additionally permits you to:
Because GetResponse’s touchdown pages work with analytical instruments like Google Tag Manager and Google Analytics, you should have extra management over what serps see and provide you with a greater likelihood of rating in search outcomes.
The touchdown pages additionally match into the GetResponse jigsaw puzzle. They work with each different ingredient of the advertising and marketing suite, to allow them to absolutely combine with webinars or product launches to develop your record and get extra individuals in your gross sales funnels.
You can even create touchdown pages utilizing Sendinblue’s drag-and-drop touchdown web page builder.
Like GetResponse, it comes with pre-built templates and an editor you need to use to create touchdown pages from scratch. All you must do is add the weather you need to your advertising and marketing workflow from the menu on the left-hand facet:
The distinction: While you possibly can nonetheless launch touchdown pages with Sendinblue, you received’t have entry to options like webinars and conversion funnels to present you a greater likelihood of turning guests into prospects.
2. Where are you able to carry out A/B exams?
Knowing whether or not your efforts are efficient is a necessary ingredient of gross sales and advertising and marketing, which is why you must check and assess — utilizing A/B testing.
With GetResponse’s A/B testing characteristic, you possibly can check out numerous parts of electronic mail topic traces, webinars, and touchdown pages to see what’s working — and what’s not.
However, what makes GetResponse an ideal device for testing is you can check even the smallest variables that may make an enormous distinction in your conversion numbers. You can A/B check parts like:
ColorsCall-to-action (CTA) buttonsFormsNavigation partsImagesHeadlines/contentLayoutAn instance of A/B headline testing utilizing GetResponse.
If you discover that sure shade palettes or call-to-action buttons work higher than others, you possibly can then change up different components of your advertising and marketing technique to spice up conversions.
Sendinblue additionally has an A/B testing characteristic that you need to use inside workflows and electronic mail sequences to check out variables.
You can check particular person components of your advertising and marketing workflows like electronic mail templates and workflow mixtures to see which of them are essentially the most profitable.
Setting up a topic line A/B check utilizing Sendinblue.
The distinction: The main distinction between the 2 platforms is how particular you may get in your testing. While GetResponse permits you to check smaller variables like colours, navigational settings, and even CTAs — Sendinblue solely permits you to check workflow paths.
three. What about their advertising and marketing automation capabilities?
GetResponse’s suite of promoting automation instruments have every thing you must construct profitable advertising and marketing campaigns.
The important advertising and marketing dashboard has two choices you need to use to get began. The “fast actions” menu will get you up and operating with pre-built templates and triggers so you possibly can launch skilled electronic mail advertising and marketing campaigns simply.
And if you need extra management or want customization, the primary menu offers you entry to GetResponse’s full suite of progress and communication instruments.
Navigational menu and fast actions within the GetResponse dashboard.
Also, GetResponse’s advertising and marketing automation workflows map out situations that will help you nurture potential prospects and enhance gross sales/conversions.
So whether or not your electronic mail campaigns are targeted on deserted cart sequences, transactional emails, or publication follow-ups, GetResponse can routinely ship emails for you utilizing any triggers and guidelines you set.
For instance, if a buyer abandons their cart in your web site or gross sales web page, GetResponse will take over and routinely ship them an deserted cart electronic mail to encourage them to finish their buy:
How a cart abandonment sequence appears to be like utilizing GetResponse’s Marketing Automation workflow.
If you must create your personal workflow or customise a pre-built template, all you must do is use the drag-and-drop editor to create custom automations primarily based in your wants.
If you must arrange advertising and marketing automations for publication signups or deserted carts, Sendinblue has you coated as properly.
Like GetResponse, the device has a builder you need to use to create and customise automation workflows:
Workflow creator in Sendinblue.
You can even make the most of pre-built workflow templates so that you don’t should spend hours ranging from scratch.
The distinction: The greatest distinction is that Sendinblue doesn’t provide as many workflow templates as GetResponse, so if you wish to use templates, your choices are restricted.
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four. Which platform affords conversion funnels?
With GetResponse’s Conversion Funnel device, you possibly can create a visible funnel and map out conversions in an editable template.
The device permits you to create conversion funnels for:
Landing PagesStoresFacebook AdsInstagram AdsSocial Ads creatorSales pagesPayment processorsFollow-up/deserted cart emails
To get began, simply choose a template from the conversion funnel library and fill in every part utilizing extra templates or from scratch. If you're creating a brand new contact record, right here’s what the funnel will seem like:
Example of a easy record constructing funnel created in GetResponse Conversion Funnels.
You can construct all sorts of conversion funnels utilizing this device, from touchdown web page conversions to electronic mail sequences and webinars.
It tracks each motion a contact takes from the second they land within the funnel.
If they click on on any hyperlink, open an electronic mail, attend a webinar — you’ll find out about it. This manner, you possibly can monitor your advertising and marketing efficiency, change components of your conversion funnels that aren’t working, and optimize these which are.
A decade in the past, you'd have wanted a whole tech stack to trace and optimize advertising and marketing efforts like this. But now, you are able to do it on one platform utilizing GetResponse.
Sendinblue doesn’t have a characteristic to construct conversion funnels proper now.
5. Where are you able to host webinars?
We’re pleased with this one — we’re the primary main electronic mail service supplier in the marketplace that gives a whole webinar answer.
Our device makes it simple to create and launch webinars by providing you with entry to:
Design instruments and interactive whiteboardsScreen sharing/interactive chat roomRecording (so you possibly can remarket the webinar as soon as it’s over)Q&A sessionModerated chatMultiple hostsThe GetResponse Webinar builder.
You can even select to host the webinar reside, or create an on-demand webinar to make use of in future campaigns.
Sendinblue doesn’t provide any particular webinar instruments of their advertising and marketing suite.
6. What concerning the pricing?
So, we’ve made certain our pricing plans have one thing to swimsuit everybody.
Each of our 4 plans are priced in a different way primarily based on record sizes and options, however our Plus plan stays the most well-liked. Here’s a rundown of every plan’s options and price:
GetResponse pricing overview.
Picking a one-year plan with GetResponse will get you an 18% low cost. And selecting a two-year plan will get you 30% off your invoice.
Also, to ensure we’re the correct selection for you, we allow you to strive GetResponse out on a 30-day free trial.
Sendinblue affords an analogous pricing construction: 4 totally different plans which are every suited to totally different organizations.
The platform has a restricted free plan, in addition to a Lite and Premium plan for small companies.
7. Which one affords ready-made templates?
If you must hit the bottom operating along with your advertising and marketing efforts, GetResponse comes with 500+ pre-designed electronic mail templates.
Email advertising and marketing templates in GetResponse.
They are all responsive and work throughout any system. And the library is recurrently up to date to maintain up with the newest design traits, so your emails won't ever look outdated after they land in your contact’s inbox.
And should you can’t discover a template you want within the library, you need to use the Email Creator to construct your personal. Here’s the way it appears to be like:
GetResponse electronic mail creator.
With the GetResponse creator, you possibly can:
construction emails utilizing sections,add content material blocks for pictures, video, textual content, and buttons,save sections to make use of on future campaigns and product launches,customise emails by including your model’s logos, fonts, and shade palette,add custom-code parts utilizing HTML,preview your electronic mail to see what it appears to be like like on a cell system or in main electronic mail shoppers,spam-check your message earlier than sending it to your viewers,
Simply add textual content, video, pictures, and even custom code — and also you’re able to ship.
Sendinblue comes with 60 ready-made templates.
Although the device comes with an intuitive drag-and-drop editor to customise the templates, your selections are restricted.
eight. Where can you ship autoresponders?
Otherwise often called electronic mail drip campaigns, you possibly can create autoresponders shortly and simply utilizing GetResponse.
The device permits you to use ready-made templates to construct autoresponders for any state of affairs like a advertising and marketing or welcome marketing campaign. And then, utilizing the Calendar View, visualize when these emails shall be hitting your subscriber’s inboxes:
Manage autoresponders tab within the calendar view — GetResponse.
However, the autoresponder characteristic goes past simply sending out emails. It additionally tracks how your contacts work together with these emails and retains that information on file.
So if a contact lives in a sure time zone or opens your emails at a particular time, GetResponse can routinely alter the send-time of your autoresponders to match their past-behavior information.
Sendinblue additionally affords an autoresponder-like characteristic by their automation, the place you possibly can create sequences from scratch or with the assistance of ready-made templates.
Using the Sendinblue dashboard, you possibly can choose an autoresponder workflow after which customise when and the place you want to autoresponders to be despatched out:
Autoresponder workflow in Sendinblue.
Once it’s reside, autoresponders may be despatched out to new subscribers or publication readers routinely.
The distinction between the 2 platforms is the extent of management you could have over the automated responses. In GetResponse, you possibly can simply add autoresponders on any day of their cycle, with out creating a further automation workflow.
Also, whereas GetResponse intuitively collects information on when a contact opens their emails and modifications ship occasions accordingly — Sendinblue doesn't, which implies you’ll should make these modifications manually.
9. Is there an choice of segmentation?
Any device that claims it will possibly assist along with your electronic mail advertising and marketing ought to have segmentation options — GetResponse isn't any totally different.
You can use GetResponse to section your contacts primarily based on the touchdown web page they signed up by, the hyperlinks they clicked, the emails they’ve opened, and even by how a lot cash they’ve spent in your merchandise.
If you need to ship out a particular advertising and marketing marketing campaign to repeat prospects, GetResponse can section followers primarily based on earlier buy numbers:
Search primarily based on ecommerce information and buyer conduct.
GetResponse additionally intuitively tracks how your contacts have interaction along with your emails and routinely assigns an engagement rating (from 1 to five). If they're opening your emails and clicking hyperlinks, they’ll get the next rating.
This then offers you the flexibility to ship out advertising and marketing campaigns to your most engaged followers and enhance your probabilities of additional conversions.
You can even section lists utilizing Sendinblue primarily based on interactions like electronic mail opens and hyperlink clicks.
You can do that by creating “filters” after which including them to your electronic mail workflows.
A search filter in Sendinblue.
The distinction: Sendinblue doesn’t assign lead engagement scores, so chances are you'll find yourself guessing which contacts in your record are essentially the most engaged.
10. What’s the client assist like with these two distributors?
GetResponse affords prospects 24/7 assist.
Customers can both speak to specialists over reside chat or get assist over electronic mail, which is supported in eight totally different languages.
And if you're on an Enterprise plan, you’ll even get your personal Account Manager.
Your account supervisor helps you onboard, setup, and optimize advertising and marketing campaigns, and is there to resolve any issues you could have. The Account Manager additionally helps you analyze campaigns to establish leaks and develop methods to spice up conversions and engagements.
Sendinblue affords buyer assist with their paid plans. You can get both electronic mail, phone, or precedence assist relying on the plan you select.
11. Which platform helps you simply run Facebook and Google adverts?
GetResponse launched two instruments to assist companies overcome the challenges that include creating profitable advert campaigns: the Social Ads Creator and the Facebook Ads creator. Using these two creator instruments, companies like yours can construct and publish adverts straight from the GetResponse platform.
Not solely do the adverts look skilled, however they’re additionally custom-built for the platforms. The pictures are the correct dimensions, and you'll level the advert straight to your meant URL vacation spot:
Facebook adverts creator in GetResponse.
Once the adverts are revealed, GetResponse will observe engagement, advert spend, and conversion charges routinely. All you must do is examine the dashboard, and if you must make modifications — you possibly can.
You can even construct Facebook Ads in Sendinblue.
Using the Facebook Ad creator, you possibly can add pictures, write advert textual content, and connect a objective to your marketing campaign.
Facebook advert creator in Sendinblue.
Like GetResponse, Sendinblue tracks every advert’s analytics so you possibly can change and optimize the marketing campaign as soon as it’s reside.
The distinction: GetResponse has a library stuffed with templates you need to use to make your promoting efforts seamless. If you create these campaigns in Sendinblue, you’ll have to give you design concepts by yourself.
GetResponse vs Sendinblue: A comparability desk
FeatureGetResponseSendinblueEmail MarketingYesYesEmail CreatorYesYesBuilt-in Image EditorYesNoSegmentationYesYesConversion FunnelsYesNoWebinarsYesNoMarketing AutomationYesNoAutorespondersYesNoPush NotificationsYesNoSurveysYesNoA/B TestingYesYesSignup FormsYesYesCustom FieldsYesNoEngagement ScoresYesNoEcommerce ToolsYesNoLanding PagesYesYesPush NotificationsYesNoFacebook AdsYesYesGoogle AdsYesNo24/7 Live Chat SupportYesNoPhone SupportNoYesIntegrationsYesYesGetResponse vs. Sendinblue comparability desk.
With so many electronic mail advertising and marketing instruments to select from, selecting the correct one is a tricky choice.
That’s why we’ve put this comparability collectively. Check out every platform’s particular options so you possibly can make sure that no matter device you select addresses your particular wants.
Take your time whenever you’re evaluating instruments and, most significantly, choose the device that can assist what you are promoting attain its advertising and marketing objectives.
If you’ve already made your thoughts and also you need to take GetResponse for a spin, join 30 days free of charge utilizing the button beneath :).