Publishing 1,000,000+ Words a Month: The Process Behind Jon Gillham’s Content Writing Service

Content is king.

Talk to anybody within the on-line enterprise world making a residing with content material web sites they may let you know to achieve success it’s all about creating nice content material.

Jon Gillham is not only anybody, although. If Content is King, Jon could be the king of kings.

Each month Jon’s firm Content Refined produces anyplace from 1,000,000-Three,000,000 phrases.

To put it in perspective, Niche Pursuits produced about 20,000 phrases of content material advertising final month, Own the Yard had about 300,000 phrases in 6 months. It’s laborious to think about 1,000,000 phrases in a single month.

So how does Content Refined create this a lot content material and nonetheless present high quality outcomes?

It’s all about programs. From key phrase choice to their pod-based content material writing providers, their methods enable them to scale content material efficiently.

The outcomes converse for themselves. Content Refined has been round for about four years now and has grown primarily by way of phrase of mouth advertising.

This week Jon has even agreed to do the content material advertising for one fortunate Niche Pursuits reader for the whole 12 months. A full content material technique for a 12 months and 24,000 phrases!

You may get 15% off a bulk content material order by way of Content Refined proper right here.

1 12 months content material technique + 24,000 phrases 

The Content Strategy contains key phrases, quantity, key phrase problem, CPC, and optimized titles

Expert content material advertising technique combining key phrase analysis and hyperlink constructing utilizing the most effective search engine marketing instruments accessible

four months of content material creation completely free!

$Three,000 VALUE


On the podcast, we speak a bit of extra about Jon’s background and the way he began content material refined. 

Watch the Entire Interview

What makes the Content Refined weblog writing service particular?

Content Refined is an finish to finish service. Meaning from key phrase analysis, enhancing, and publishing the ultimate piece of labor to your web site is all taken care of by the Content Refined group.

If you need to get your 12 months off to an excellent begin Content Refined is freely giving a package deal that can get your content material off to an unimaginable begin! Winning a package deal like that might imply constructing a $2k monthly authority web site.

Using Content Refined to go from $Zero-$2k monthly

Anyone can write a couple of articles, however creating (a number of) success tales is troublesome. I requested Jon to provide us a current instance of a Content Refined buyer. 

The first success story Jon highlighted was a brand new web site proprietor that got here to their group for search engine marketing content material writing providers. The proprietor went with a model new area and wanted content material.

The Content Refined group created a content material technique round a six-month plan the brand new proprietor accepted. There could be one pillar article plus a cluster of articles round a high-value CPC key phrase.

If you might be curious, the key phrase was in a aggressive excessive priced vegetable area of interest. Yep, greens!

Each piece of search engine marketing content material began with a quick, an creator would write, and an editor would optimize utilizing instruments like MarketMuse.

After six months, the positioning was producing $2k monthly!

Was this a fluke or a repeatable course of?

Jon has personally had a couple of six-figure content material web site exits. The concentrate on utilizing information to put in writing nice content material tells me this wasn’t simply luck.

In a second instance, Content Refined accomplished a mission for a web site offering recommendation on a $30okay buy. In eight months the positioning went from Zero guests to over 72okay month-to-month visits with content material advertising!
metrics content refined

metrics content refined

The group at Content Refined has made some vital steps to refine the content material course of as their identify suggests!

What does it take to put in writing nice content material?

Hiring an excellent creator to put in writing content material is one factor. But for those who’re writing the content material with the intent of incomes a revenue, writing is barely a small piece of the puzzle.

Keyword analysis is the place all of it begins. We’ve talked with a couple of content material writing providers at Niche Pursuits, however Content Refined is the primary to inform us they've a statistician.

Yes, that’s proper, an skilled in numbers at a content material writing service.

While writing content material is an artwork, the search engine marketing key phrase analysis and planning that goes into creating the content material technique is 100% a mathematical numbers sport.

Let’s check out all of the numbers that go into planning content material technique

content writing service metrics

content writing service metrics

Add within the unending A/B take a look at, and it’s straightforward to see why writing is a numbers sport.

How to make use of Split Testing in Content Writing

Jon gave us an excellent instance they just lately accomplished. Using a split-testing technique with a web site on a reliable area, with a number of visitors, however little or no monetization.

Split assessments had been used to find out product traces and would select areas to concentrate on constructing content material.

His take a look at selected 5 classes. A class was one thing like Sunglasses, Hats, and so on.

Three articles for every matter class had been written, totaling 15 articles within the take a look at.

Each of the three articles in his classes was assigned a key phrase primarily based on key phrase problem. The purpose was to supply a excessive, medium, and low key phrase problem key phrase for every class.

Did this transfer the needle when it comes to monetization or vital visitors?

No, not a lot in any respect, however it allowed the group to create a incredible content material technique that made rating key phrases and monetization far more manageable.

Instead of throwing darts and hope for outcomes, or guessing blindly the place to go subsequent, now they knew they had been creating content material in the most effective locations.

Once the info is gathered, Jon says that’s when the group drops “the large content material bomb”. The content material is now zoned in and extra prone to succeed.

This technique is a bit totally different than different content material writing providers. If you might be contemplating hiring a content material writing service, try to be conscious there are a couple of differing kinds.

Types of Content Services

Do it your self content material writing
If you might be beginning your weblog or authority web site, this can be a nice possibility. It means that you can study the ability, however most will usually graduate from this selection after discovering simply how a lot work it's to be a content material author.
Content Mills
These are content material writing providers which might be extremely low cost. In most instances, these providers work by offering the outsourced writing group a key phrase and writing the content material with just about no different communication.
Staff Writer
A employees author is a devoted author in your group you rent immediately. Staff writers is what I attempt to do with my websites—usually hiring writers in part-time capacities. You can save a couple of dollars by hiring employees writers, however it shouldn’t be with out saying that the opposite writing points are actually as much as you.

Hiring a employees author on their very own is troublesome. You’ll want a full group, somebody to be the content material strategist, editor, or format content material and pictures.

Agency Services
Agency providers are bespoke providers which have a variety of providers. This sort of service shall be your closest choice to an finish to finish and high quality content material service. Pricing can broadly differ and is usually extra on the expensive aspect.

Then there are providers like Jon’s Content Refined, a hybrid mannequin with agency-level technique however content material mill costs.

They can do that as Jon has made programs a precedence. Here is what a typical Content Refined course of seems like.
content refined content writing service processcontent refined content writing service process

By specializing in information, repeatable processes, and taking over purchasers particularly desirous to develop with net content material, they'll present high quality content material creation at nice costs.

Creating a Content Writing Process

To pull off a fancy content material technique with success, it takes a crew.

Content Refined designed a pod-based copywriting system. There is a enterprise supervisor, mission supervisor, editor, and a group of writers assigned to every pod.

The structured course of shouldn't be by mistake. It’s not unusual for writers to return and go. Writers, for no matter cause, are a transient group. Finding writers for the long run is a problem.

For giant orders, you might even want a number of gifted writers. Having a constant mission and enterprise supervisor to maintain the mission on observe is what makes the distinction.

If a author would depart, you don’t have to fret. The mission supervisor trains and communicates your necessities to the brand new author.

Hiring a Content Service Team

If constructing a group isn’t for you, and also you need to go the route of hiring a content material writing service, be sure you do your due diligence.

Jon gave us a couple of horror tales on the podcast of different writing corporations he has heard of sneaking in affiliate hyperlinks or reusing the content material for his or her private makes use of.

Whether you select a content material mill or company service, there are many choices in not solely corporations however accessible providers.

What else does a content material writing firm do?

A content material writing firm provides extra than simply writing. You can get providers like updating content material, product descriptions, search engine key phrase analysis, and leveraging visible content material into written content material finished for you.

Many corporations have totally different choices. Choosing a writing service that works in your model is what’s vital. Jon tell us of just some choices Content Refined and different providers have to supply.

Content Updates

In certainly one of my final podcast interviews, Brock McGoff mentioned that typically updating your current content material is extra highly effective than creating new.

A content material writing service will perform a little extra than simply replace backlinks.

For instance, let’s say you've gotten an article that you simply wrote a couple of years in the past with the intent of rating for a long-tail key phrase. You could also be unintentionally rating for different highly effective aggressive key phrases with this similar article.

Your article may rapidly be ranked on the primary web page for these new key phrases with a bit of love and operating your content material by way of MarketMuse to optimize content material rating and phrase depend.

If you might be like me and don’t have the time to do all of the web site content material analysis and search engine marketing updates, Jon’s group at Content Refined does have a particular package deal that can deal with this all for you.

Video to Blog

Repurpose your video into weblog content material. As you may see, this can be a technique I’m utilizing on this very article.

Jon joined me on the podcast, however I’ve additionally doubled down on making a YouTube video and this weblog put up to create high-quality content material.

My course of is fairly casual, however Jon has this all the way down to a science.

You ship your video you’ve created to Content Refined. An define with important parts resembling Article Title, Focus Keyword, Main Points, and a content material hole evaluation from MarketMuse are developed.

Once the mission supervisor approves the define, the article is written. The result's your 10-minute video simply become a 1000-3000 phrase article (truth checks and analysis included).

Keyword Research

Another content material writing course of which you could outsource or develop methods round is key phrase analysis. Even although key phrase analysis doesn’t appear to be it has something to do with writing phrases on the web page, it’s probably the most vital writing processes.

Using instruments like Ahrefs and  MarketMuse your self is one fast approach to achieve plenty of information rapidly.

Outsourcing the key phrase analysis to a content material writing service can have its benefits. Since key phrase analysis is one thing that the content material writing service does day by day, they're much more knowledgable than most could be.

Jon’s group every year seems in any respect the content material and the info round that content material. From key phrase problem to phrase depend over the hundreds of search engine marketing pleasant content material articles they’ve written, they'll see what's performing properly and what isn’t.

Using Ahrefs information will get you a good distance. Using the information and expertise from a content material service may put you on a complete different stage.


There are so many choices with regards to hiring a content material writing service. Jon is a superb good friend and was form sufficient to be clear about their processes.

Whether you leverage these methods to construct your personal do-it-yourself content material technique or determine to rent a content material writing service, I extremely suggest you take a look at the Content Refined choices.

All their content material providers pricing is highlighted immediately on their web site so there isn't a guesswork in what you'll get.

Content Refined makes use of English talking skilled writers and are probably the most skilled content material writing service choices in the marketplace. Check them out right here.

1 12 months content material technique + 24,000 phrases 

The Content Strategy contains key phrases, quantity, key phrase problem, CPC, and optimized titles

Expert content material advertising technique combining key phrase analysis and hyperlink constructing utilizing the most effective search engine marketing instruments accessible

four months of content material creation completely free!

$Three,000 VALUE


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