By Kelly Forst January 28, 2021
Make your subscribers really feel additional beloved this Valentine’s Day. And see distinctive Valentine’s Day e-mail examples to encourage your individual.
Valentine’s Day: it’s a time to have a good time romance, togetherness, and self-love.
And you'll be able to assist make your e-mail subscribers really feel additional beloved this yr. You simply have to know how one can ship the right Valentine’s Day e-mail.
Want in on the motion? Here are our prime 5 tricks to ship Valentine’s Day emails your viewers will love.
Tips to ship lovable Valentine’s Day e-mail campaigns
Craft the right Valentine’s Day e-mail topic line
Be particular in your topic strains and use phrases that clearly convey what your e-mail accommodates. Subscribers desire opening emails which can be most related to them.
For your Valentine’s Day emails, make sure you point out that you simply’re sending them a message that pertains to the vacation. Whether you’re a restaurant proprietor and wish to remind subscribers to make a reservation, otherwise you’re a baker hoping to encourage individuals to purchase candy treats for a beloved one, make sure you tie it to the vacation:
“Time’s Almost Up! Make Your Valentine’s Day Dinner Reservation at Cibo Ristorante Now”
“Need Chocolate? Pick Up A Sweet Treat For Your Valentine at Joe’s Bakery!
Offer one thing considerate for the vacation
Valentine’s Day is a time to have a good time love — and self-love. Can you provide one thing distinctive and particular that stands out? How are you able to add a particular twist to the normal Valentine’s Day present giving?
And don’t neglect about those that could also be celebrating Valentine’s Day alone. That’s why I like this e-mail from Papersource, which centered on self-love this time of yr.
Send a personalised observe up e-mail to those that bought — and those that didn't
Send some additional like to those that bought from you. You can ship a tailor-made e-mail with associated services or products that they might be all in favour of based mostly on their buy. Or, ship them a ‘thanks’ present with a present card or low cost on their subsequent buy.
Using segmentation, you can too discover out who didn't open your Valentine’s Day e-mail. Entice them with a reminder that Valentine’s Day is true across the nook and embody a suggestion they'll’t refuse within the topic line.
Make your Valentine’s Day emails eye-catching
Beautifully designed emails are inclined to pop within the inbox. Add some Valentine’s Day aptitude to your messages to face out and visually point out to your readers that that is an unique, seasonal provide.
Colors like pinks, purples, and reds are pure selections for Valentine’s Day. Readers will instantly know you’re presenting them with a novel, seasonal provide.
Or, use eye-catching GIFs (just like the one under). Adding some motion to your emails is an effective way to attract your reader in.
Pro tip: Want to make use of a GIF in your e-mail? We put collectively a Valentine’s Day GIF Guide, only for you.
Create a way of urgency
Remind your subscribers that Valentine’s Day is true across the nook by together with the date (February 14) in your topic line. For your subscribers who let the vacation creep up on them, they could be inspired to see how one can rapidly assist them out.
Five Below despatched an e-mail with the topic line “okay however v-day is LITERALLY tomorrow,” efficiently creating a way of urgency for people to get their purchasing in sooner relatively than later.
Unique Valentine’s Day e-mail examples
If you promote services or products that slot in effectively with the vacation naturally — improbable. You do you!
But so many firms aren’t essentially promoting services or products that slot in with the vibe of Valentine’s Day. If you end up in an identical state of affairs, you’re not out of luck. Check out how these manufacturers stood out with distinctive takes on the normal vacation e-mail.
To draw prospects into their retail shops on Valentine’s Day, glasses retailer Warby Parker compiled humorous tweets from prospects, joking it’s the right place to seek out romance. I don’t know if it labored, however it positively made me chortle.
Handy, a home cleansing and handyman providers supplier, reminded subscribers their properties want some love, too. I don’t learn about you, however I don’t often consider residence cleansing as a standard Valentine’s Day provide — however they introduced it in a means that slot in with the vacation completely.
Bloomscape, a house plant ecommerce firm, took a novel method on a extra conventional Valentine’s Day present. Instead of roses, Bloomscape identified that houseplants make an amazing present.
Your personal Valentine’s Day e-mail templates
They’re free to make use of once you turn out to be an AWeber person, too.