By Kelly Forst January 14, 2021
Trying to determine whether or not a touchdown web page or web site is best in your advertising marketing campaign? Let this be your information to getting your online business on-line.
“Do I want a web site? What ought to I take advantage of a touchdown web page for? Do I want each?”
If you’ve requested these questions, you’re not alone. Like all on-line entrepreneurs, you need to set your self up for achievement immediately.
Carving out a spot for your online business on the web is an effective way to begin constructing your viewers. But there's multiple approach to do it.
In this weblog, I’ll share the similarities and variations between touchdown pages and web sites, how to decide on which is best for you, and tips on how to get began.
Landing Page vs. Website: Definitions
What is a web site?
An internet site is often made up of 5 or extra internet pages, together with:
Homepage*About pageFeatures, providers, or merchandise pageBlogContact web pageAnd extra, relying on the enterprise, it’s objectives, and viewers
*It’s value noting that individuals generally use the time period “web site” and “homepage” interchangeably. For the aim of this weblog, I'm calling a “web site” a group of internet pages and the “homepage” the primary web page of a web site.
Ultimately, the purpose of a web site is to encourage guests to browse, be taught in regards to the firm, get solutions to their questions, and get aware of what you do.
You’ve little doubt visited numerous web sites, however to point out you ways individuals are utilizing each web sites and touchdown pages, I’ll offer you an instance.
Check out the web site for the podcast “Foodie Buddies” under. A customer can simply navigate across the website to be taught in regards to the podcast, hearken to the most recent episodes, and get recipes.
To sum all of it up: web sites are a one-stop-shop for all details about your online business.
But they may also be costly and time-consuming to construct. If you’re undecided when you want a web site, you would possibly need to take into account beginning out with a touchdown web page.
What is a touchdown web page?
Unlike a web site, a touchdown web page is a single internet web page with restricted navigation capability. Meaning, you'll be able to’t click on round to totally different pages on a touchdown web page like you'll be able to on a web site.
The purpose of a touchdown web page is to drive guests to take one, very particular motion, like: subscribe to a publication, purchase a product, or signal as much as obtain a lead magnet. Ultimately, meaning you may have one major call-to-action (CTA) on the web page.
You additionally don’t want a web site to make use of touchdown pages. And you don’t have to determine between one or the opposite.
Remember the Foodie Buddies podcast web site? Well, the podcasters additionally use touchdown pages as a part of their advertising technique.
In this case, the touchdown web page is functioning as a hyperlink listing. This lets them use one hyperlink of their social media bios to simply direct followers to.
This is only one approach to make use of touchdown pages as a part of your advertising technique. In truth, there are tons of the way you need to use touchdown pages.
What’s the distinction between a touchdown web page and a web site?
When it involves how touchdown pages and web sites are structured, consider your web site as a continent; it has many pages which can be all related collectively and it’s simple to navigate from one nook of your web site to a different.
Now consider your touchdown web page as an island off the coast of that continent. It stands alone, and doesn't hook up with your continent.
That’s how a touchdown web page is totally different from a web site, structurally.
However, when serious about the aim of every, the distinction between a touchdown web page and a web site is just within the motion you need guests to take.
Do you need a customer to do one factor and keep targeted on a easy activity? Or would you like them to discover and study you?
If your reply is “do one factor,” then you definitely want a touchdown web page.If it’s “discover and be taught,” then you might have considered trying a web site.
But you might want or need each. Just as Foodie Buddies did, you'll be able to create a web site and use touchdown pages.
But relating to getting your online business on-line, there’s a time and a spot for each. It simply will depend on what you need to accomplish.
How to determine when you want a web site or a touchdown web page
Still undecided which to make use of in organising your on-line presence? Ask your self these questions:
Do I want a one-stop-shop for all details about my firm? What do I would like my guests to do?Do I've the time, information, and sources to construct an exquisite web site?Do I need to check an thought to see if it’s viable earlier than investing money and time?What is my final purpose in establishing an internet presence?
Do I want a web site?
If you in the end need to give your guests a approach to study your online business, discover all of your choices, and you've got the time, cash and sources to create an exquisite web site, go for it!
Keep in thoughts, even with a web site, it might nonetheless be a good suggestion to make use of touchdown pages when attempting to develop your e mail checklist, promoting services or products, or providing a lead magnet. This retains them targeted and on activity with out the distractions of a web site.
Plus, you'll be able to customise the URL of your touchdown web page so it seems as if it’s a part of your web site and retains branding constant.
Do I want a touchdown web page?
The fantastic thing about a touchdown web page is that they’re often cheaper than web sites, particularly when you’re simply beginning out or need to check a brand new thought.
If you’re in search of a fast and simple approach to get your self on-line, promote merchandise, develop your e mail checklist and join with individuals, then a touchdown web page could be one of the best answer for you.
Want extra conversions? Create touchdown pages for your online business.
No matter the way you create your on-line presence, touchdown pages are an incredible device to transform potential clients into leads.
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