4 Unique Link Building Strategies That Jeff Oxford Uses with Email Outreach

If you’ve been running a blog for some time you know the way necessary hyperlinks will be for web optimization. You additionally know the way a lot of a drag it may be in relation to making an attempt to construct hyperlinks by visitor posting.

So what are you able to do while you need to construct hyperlinks, however you’d want to keep away from the usual visitor posting?

In this case Jeff Oxford has some attention-grabbing solutions. Including 4 artistic and really distinctive link-building concepts we dive into extra on this article.

Jeff is the founding father of Link Hunter, an electronic mail outreach automation software and has been within the web optimization enterprise since 2010. He’s labored for numerous shoppers and firms earlier than creating his personal web optimization company specializing in ecommerce and hyperlink constructing.

This isn’t a one-person present. Jeff’s company has a number of staff, numerous shoppers, and a confirmed observe report with getting outcomes by way of hyperlink constructing for shoppers. 

Jeff had 4 actually attention-grabbing and distinctive hyperlink constructing concepts that anybody can use. 

Those concepts are:

Offering to replace and enhance present content material as a substitute of writing a visitor submit
Creating outreach pleasant listicles (together with his associated “e book bait” technique)
Local bait “clickbait”
Finding area of interest or membership useful resource pages

Jeff can be the founding father of Link Hunter. He needed to create a software program that might assist smaller companies or people (principally anybody with a smaller funds who couldn’t afford an web optimization company) get strong outcomes from scaling up their outreach efforts.

Link Hunter ended up as the results of these ideas and a whole lot of onerous creating work.

As a Niche Pursuits reader you will get a particular deal on Link Hunter, in order for you. Use the coupon code “NichePursuits” and Jeff has been sort sufficient to supply 50% off of the primary month of Link Hunter.

Jeff Oxford, Founder of Link Hunter, Interview

Jeff explains each on video his story, his hyperlink constructing methods, and even shares some actual life examples on this interview.

You can watch the whole interview with Jeff under or take heed to the audio model by clicking play on the podcast play button above.  Enjoy the interview or learn on to get the highlights under.

Find 100s of related websites for backlinks in seconds with LinkHunter. 

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Getting Creative to Build Links

Getting good hyperlinks is tough. There’s no two methods about it.

Once you’ve completed the fundamentals like optimizing on-site web optimization and harnessing the facility of inside hyperlinks, there comes some extent the place getting backlinks is likely one of the few huge elements left that may actually transfer the needle.

Sometimes what you want is to step again and as a substitute of working with the herd, arising with some artistic choices.

Jeff was sort sufficient to share with Niche Pursuits readers 4 good, distinctive outreach methods that his web optimization company has used with nice success.

Offer to Update Existing Blog Content Instead of Guest Posting

The first distinctive hyperlink constructing concept is to supply to replace an present weblog submit as a substitute of writing a brand new visitor submit.

There are a number of potential benefits to this for each events. 

For you when doing the outreach:

You stand proud of the gang providing the identical outdated visitor submit
Making an already mildly profitable web page significantly better is a very strong pitch
You can extra simply reveal worth (each web site proprietor who agrees to visitor posts has obtained some trash earlier than)
The hyperlink you get from an listed and ranked web page will virtually actually have significantly better web optimization worth for you

Those are some nice advantages. So how does the web site you’re reaching out to learn?

If you carry somebody from the underside half of web page one among Google to the highest half, they’re going to see an enormous leap in site visitors
You are offering direct worth to their readers
You may be including to an article/matter they struggled to put in writing – making your assist fairly welcome!
One much less submit they need to revise

When that is completed properly each side see it as a win-win. So how do you discover the suitable pages to pitch?

This takes a little bit of analysis however principally, you’re on the lookout for one among two issues:

A submit that's rating excessive in Google however isn’t that nice and may use apparent updating 
A submit that's decrease first web page that has a lot of room for enchancment to leap into the highest half 

Those are the pages you’re on the lookout for. You need pages the place you possibly can add content material, replace assets/citations, actually enhance it. Whether by content material, footage, or all the above.

When you discover these kinds of pages in the midst of key phrase analysis or outreach analysis, that’s a possibility to make the pitch. 

Proposing to make a subject they’ve already written about, have benefited from, and will care about, is a neater promote than a random visitor submit.

You know, the kind of request they get in template kind doubtlessly dozens of instances a day.

They get a noticeable improve to a web page that already exists, and usually tend to see a direct burst of site visitors out of your outcomes. You get a a lot stronger hyperlink.


Create Outreach Friendly Listicles 

The second distinctive hyperlink constructing concept is to make use of the data you collect from researching potential visitor posts to make a big listicle piece of content material by yourself website. 

This is sort of a “Top 100 Blogs About X” or “50 Best Underrated Blogs About Y.” 

You write the weblog submit together with a mixture of the most effective blogs within the subject adopted by the most effective websites that you just want to goal for a hyperlink. Make a great trying weblog submit as a terrific useful resource web page on your readers.

Then attain out to each weblog on the checklist with an e-mail.

You’re not asking for a hyperlink, you’re merely congratulating them for making the checklist, thank them for the nice content material, and don’t ask for a hyperlink again.

An instance of any such submit would seem like this:

list blog post screenshotlist blog post screenshot

Jeff shares that when making these lists it’s necessary to ensure they're a listing that appears reliable and bonafide.

In different phrases if there are 2 or three web sites which can be clearly the large gamers or A-List of a distinct segment, these must be on the high even when the probability of them responding to your electronic mail is nil.

You need the checklist to be a respectable useful resource. That makes it reliable. It must make sense in Google’s eyes.

These assist the checklist present authority in Google’s eyes, in addition to being extra reliable within the eyes of these blogs on the checklist. You can be stunned how usually mid-level websites (Domain Authority 20-40) find yourself giving a hyperlink to your article.

Many smaller websites are thrilled to get consideration.

This usually means they'll hyperlink to your article from their website, from a press web page, and from social media.

Once once more, you don’t even must ask for the hyperlink (normally). Provide the standard checklist and for websites who reply, thank them and preserve observe. These are websites you'll want to take into account reaching out once more sooner or later.

You don’t need a checklist that’s too small or too huge. Generally, a bigger checklist is nice however 70-80 is that candy spot in lots of niches.

You usually don’t need to go greater than that. It diminishes the worth of the article and makes it look extra like a hyperlink seize reasonably than an precise useful useful resource.

The websites that linked to you and/or responded are folks you possibly can construct a relationship with. If you construct a very good relationship different conventional outreach strategies like visitor posting are more likely to work sooner or later, as properly!

So does it work?

The screenshot under reveals this may work very properly. Keep in thoughts these are hyperlinks that Ahrefs sees simply to that particular submit.

link attraction SEO results screenshotlink attraction SEO results screenshot

The Book Bait Link Building Method

This is a artistic take off of the listicles hyperlink constructing technique that's actually intriguing.

Most folks don’t consider printed books when “hyperlink constructing methods” comes up in dialogue. But the e book bait technique works off of the listicle outreach in a fairly artistic approach.

This was a technique first used for a shopper with what most would name an “unsexy matter.” Air filters. One that will be actually onerous to get hyperlinks for by conventional strategies.

But air filters might be associated to wholesome properties, wholesome residing, and different affiliated matters.

Creating a e book on a kind of bigger matters with widespread curiosity can create some linking alternatives.

The Steps:

Create a e book matter based mostly round a broad however associated matter to your website
Using the checklist of weblog and web site homeowners who replied to you beforehand as a base, attain out asking for recommendation, ideas, or experience
Promise contributors get their image within the e book with a bio and their web site/weblog title
Create a great trying e book utilizing a whole lot of the data offered. The e book should look GOOD. This needs to be one thing individuals are blissful to see their face/title in.
Get the data, the format, and design setup and have a look at a high quality self-publisher like lulu.com
Have a web page selling the e book on the web site and ensure each contributor will get a free copy of the e book

This isn’t for getting cash off the e book.

But you might appeal to many hyperlinks and social mentions from blissful contributors (this is the reason it’s SO necessary that it’s a handsome, properly designed e book), have a e book for a lead magnet, and construct extra good will with different bloggers and web site homeowners.

This does value some up entrance money. But so does any paid web optimization marketing campaign.

As for the outcomes?

See for your self from a e book bait marketing campaign that Jeff ran for a shopper under:

backlinks from paper book releasebacklinks from paper book release

Find Niche Resource Pages

The outdated technique of discovering simple victories whereas everybody else is combating for a similar small scraps nonetheless apply.

Guest posting on blogs is ridiculously aggressive. The variety of requests even average sized weblog homeowners get will be overwhelming.

That’s even earlier than stepping into the actual fact nearly all of blogs cost for visitor posts ($30-150 and you continue to want to supply the content material).

So whereas everyone seems to be combating over blogs, why not get hyperlinks from some other place?

While doing analysis you need to search for long-standing and trusted useful resource pages. These aren’t your every thing directories, however useful resource pages which can be arrange round very particular matters.

How do you discover them?

Suppose your search time period was the well-known blue widgets.

When trying to find “blue widget blogs OR widget blogs” add the modifier Site: .gov OR .edu

You’re not on the lookout for direct hyperlinks. You’re on the lookout for authorities and academic pages for concepts on associated matters.

Maybe a membership based mostly round collectible blue widgets. Or particular blue widget ceremonies.

Anything that’s associated. Make a listing of potential matters.

Then seek for: “Related matter inurl:hyperlinks.html OR inurl:useful resource”

This will carry up hyperlink pages and useful resource pages for these associated matters.

The websites gained’t be fairly. Many of them will seem like they’re from 1999 in the course of the Netscape Navigator days.

Resource link building pageResource link building page

But these will be extraordinarily extremely related useful resource web sites on the lookout for good hyperlinks for his or her members or guests.

That makes them fairly attentive to inquires should you can provide a great article or weblog submit to hyperlink to.

Local Bait

There’s a lot concentrate on discovering methods to get top quality hyperlinks from huge websites that many site owners miss out on low-hanging fruit.

Don’t underestimate native delight. Articles like “Best 10 small cities for…” or “7 hidden gem parks in western (state)” are a good way to get hyperlinks from small native blogs.

Every small city newspaper has a web-based model. In many circumstances the web newspaper is the one one.

They love native tales and native recognition. 

This is a simple method to get hyperlinks from precise on-line newspaper and native bloggers. Those are strong trusted hyperlinks from fairly responsive sources.

Try out some localized clickbait and be wiling to succeed in out to small on-line papers for consideration.

Link Hunter Review: What Does Link Hunter Do?

A Link Hunter evaluation begins with taking a look at why it was made. This is an web optimization software designed to permit site owners with a modest funds to have the ability to massively scale up their outreach.

More outreach utilizing the four methods above means extra hyperlinks.

While some web optimization instruments attempt to be a Swiss Army Knife of choices, this isn't the case with Link Hunter.

That could be a constructive or a unfavorable relying on what you’re on the lookout for.

This software program focuses on doing one particular factor very properly. So how does it go about that?

Link Hunter Features

Campaign supervisor
Niche weblog search discovering websites associated to yours for normal outreach or with visitor posting pages
Authority & Keyword rating numbers
Website preview
Email template software
Adjustable marketing campaign settings

One factor that rapidly grew to become obvious on this Link Hunter evaluation was the concentrate on making it easy, easy, and streamlined.

They do a great job with holding the interface clear and straightforward to work with.

Link Hunter Review Campaign PageLink Hunter Review Campaign Page

As the screenshot above reveals, easy, clear, to the purpose. When extra campaigns are added, they're merely added to the checklist in your principal dashboard web page.

Don’t overlook the actual fact that is labeled as a “Guest Blogging Campaign.”

Link Hunter has a number of setups and interfaces relying on what kind of website you’re selling and what kind of marketing campaign you need to run.

Hitting the brand new marketing campaign brings up this display:

Link Hunter Review New Campaign 1Link Hunter Review New Campaign 1

And half two:

Link Hunter Review New Campaign 2Link Hunter Review New Campaign 2

The steerage right here makes it simple to ensure the marketing campaign you setup is geared in the direction of what you truly need to do. Being capable of customise that can be helpful for a lot of customers.

So does this truly pace up the method of constructing hyperlinks?

This completely might assist out some site owners in the suitable circumstances. Just have a look at the hyperlink constructing concepts talked about earlier and consider how this software might work.

Want to replace present content material? Link Hunter will collect a listing of potential web sites a lot quicker than you could possibly hope to do manually.
With that very same checklist you could possibly then preview every website with the preview software, see those value visiting, and make your “Top 50” or “Top 80” weblog checklist with web sites you possibly can attain out to.
For the area of interest useful resource web page eagle-eyed readers in all probability already observed that particular choice within the “New Campaign” screenshot above.
By utilizing the search perform you possibly can search for and collect URLs of small or native on-line newspapers for the native bait technique.

There’s actually some critical potential for this to hurry up among the extra tedious elements of accumulating potential websites to succeed in out to.

As properly because the precise outreach marketing campaign.

Link Hunter Review: Inside the Campaign Dashboard

So what does the dashboard inside an precise marketing campaign seem like? Great query!

Here’s an inside look:

Link Hunter DashboardLink Hunter Dashboard

The interface right here provides loads of info with out being cluttered. Having every thing in a single place will even be useful for these of us who're organizationally challenged.

The software reveals the authority and tough variety of rating key phrases every potential website you possibly can attain out to has.

It’s simple to succeed in out, save, or delete websites from the checklist whereas a preview of every website is seen within the decrease proper.

You can insert a pre-written template or shoot out a customized electronic mail proper out of your marketing campaign dashboard.

Warning: Don't spam horrible templated emails!

While the Link Hunter outreach automation instruments can undoubtedly make your web optimization efforts extra environment friendly, you continue to need to put your greatest foot ahead. Spend at the least among the time this software saves you writing a greater outreach electronic mail. The higher your electronic mail, the extra constructive responses you’ll get, the higher your web optimization efforts will find yourself going.

The interface is easy and intuitive. For site owners who've restricted time, getting every thing in a single place can undoubtedly be a constructive.

Still Link Building Opportunities in web optimization

One of essentially the most encouraging issues about what Jeff shared within the Niche Pursuits podcast are the artistic methods he’s seen outcomes from his hyperlink constructing efforts.

Don’t let anybody persuade you there aren't any extra alternatives in relation to search engine marketing.

Jeff introduced some actually superior concepts for constructing backlinks to this text and the Niche Pursuits Podcast interview.

These aren’t theories, both. His company has used them to nice impact for his personal web sites in addition to these of shoppers.

He designed the Link Hunter software so it may well doubtlessly assist with the hyperlink constructing course of. 

If you’ve determined Link Hunter appears like a software that might make it easier to out together with your hyperlink constructing efforts, don’t overlook to make use of the coupon code “Niche Pursuits” to get 50% off your first month.

You can try Link Hunter right here.

Thanks once more to Jeff for sharing these superior link-building strategies with Niche Pursuits readers!

Find 100s of related websites for backlinks in seconds with LinkHunter. 

Guest submit on related web sites
Get your merchandise reviewed by influencers
Find bloggers to put in writing sponsored posts
Promote your content material to influencers

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