Did you understand that, as of 2020, upwards of 68 million folks hearken to a weekly podcast?
Your podcast can simply attain extra subscribers in case you take a while to do some off-page Search engine marketing ways and some different finest practices alongside the best way
Check out these seven podcast Search engine marketing ideas that will help you get in entrance of extra folks and get extra subscribers
If you might have a podcast for your enterprise, one thing you’ve in all probability thought of is methods to get extra subscribers to tune in to future episodes.
After all, not like with conventional running a blog the place you might have a devoted house in your content material, your listeners are accessing your podcast episodes by way of a third-party streaming service or podcast listing. And these companies typically carry lots of of 1000's of different podcasts of their community.
So how will you get your podcast found by extra of the appropriate leads and future prospects?
The reply is easy: podcast Search engine marketing. Blog posts aren’t the one factor that stands to learn from SEO strategies. Your podcast can simply attain extra subscribers in case you take a while to do some off-page Search engine marketing ways and some different finest practices alongside the best way.
Wondering methods to get began and get that podcast on the market? Check out these seven podcast Search engine marketing ideas that will help you get in entrance of extra folks and get extra subscribers.
Seven methods to get extra podcast subscribers utilizing Search engine marketing
1. Have a transparent persona in your podcast
Did you understand that, as of 2020, upwards of 68 million folks hearken to a weekly podcast? Given the year-on-year progress of podcasts, you’re certain to have a devoted viewers in that vast market.
But the rising variety of podcast listeners can be an indication of the rising variety of podcasts out there on-line. In order to face out, you’ll have to talk to a particular set of podcast listeners as a substitute of attempting to succeed in simply anybody.
This is the place having an viewers persona is useful. The persona not solely tells you what sort of podcast content material your ultimate subscribers wish to see — nevertheless it additionally reveals you their way of life, beliefs, and objectives.
Your viewers persona doesn’t should be complicated.
When you might have a transparent image of what this stuff are, you'll be able to then optimize not solely your podcast as a complete however every episode in response to search phrases your subscribers is likely to be on the lookout for.
If your podcast listeners are taken with gross sales, as an illustration, then use key phrases that mirror precise searches they might make. Example episode titles that observe correct podcast Search engine marketing for this area of interest embody, “How to coach your gross sales staff” or “How to grasp video gross sales calls”.
2. Choose the appropriate platform
In technical Search engine marketing, uptime and loading speeds are necessary rating elements. If your web site hundreds slowly too, your web page is much less more likely to rank larger on search.
The similar applies to your podcast. Podcast rating could also be influenced by how shortly your platform hundreds. The much less optimally it performs, the much less seemingly persons are going to subscribe.
Many podcasters select to host their podcast episodes on their very own web site then create devoted episode pages to extend their possibilities of getting in entrance of their ultimate subscribers utilizing typical on-page Search engine marketing. When going this route, you should make certain your platform is on top of things.
Educate your self on completely different podcast internet hosting platforms that prioritize web site efficiency for podcast internet hosting. Not each net host could also be well-optimized for podcasts and trigger your web site to carry out slower or have points with loading audio information. Fortunately, because the podcasting business grows, increasingly net hosts are making a degree so as to add seamless help for podcast episodes and information.
three. Interview business leaders
One nice technique to get in entrance of your viewers and get extra podcast subscribers is by inviting well-known thought leaders and influencers in your area of interest onto your present.
Their supporters and followers usually tend to hearken to your podcast in the event that they know that any individual they belief is sharing priceless info in your platform. Having these necessary company simply will get your ultimate subscriber’s foot within the door — they might uncover your podcast for the primary time and determine to subscribe for extra associated content material.
If you’re a comparatively small podcast, construct your method up the ladder earlier than reaching out to very large leaders in your business. Don’t be afraid to succeed in for low-hanging fruit and asking business specialists with a barely smaller following on to your podcast.
Use this as a possibility to showcase your interviewing abilities and develop your present listenership earlier than getting in entrance of larger names in your area of interest.
four. Incorporate your podcast into your weblog posts
We talked about briefly that some podcasters select to host their episodes as devoted pages on an internet site. Why not likely degree up your podcast Search engine marketing by attaching podcast episodes into Search engine marketing-friendly weblog posts?
While Google has been making the hassle to incorporate multimedia outcomes on search — together with, sure, even podcasts and YouTube movies — the truth is that a lot of the search question outcomes nonetheless pull up weblog posts and pages nearly all of the time.
Stay forward of the competitors by combining your weblog and podcast efforts. There are a few choices to go about this. First, you'll be able to create a weblog put up round a podcast episode. So after recording your episode, repurpose it right into a high-value weblog put up that you may then optimize with the perfect Search engine marketing practices.
Another method to do that is doing an audit of your present weblog posts and inserting podcast episodes into them. This lets you profit from your blogs’ on-page Search engine marketing and get your podcast in entrance of extra guests and potential subscribers.
Check out this instance on the FreshBooks weblog that inserts a podcast episode inside a weblog put up. They went with the primary route, the place they created a devoted weblog put up round the principle matters that emerged on this particular podcast episode.
To encourage folks to truly hearken to the episode, you'll be able to tease the content material within the type of questions or just spotlight what to anticipate. Mention key phrases and Search engine marketing-friendly search phrases to profit from on-page Search engine marketing.
5. Submit your podcast to respected directories
Another technique to get extra podcast subscribers? Getting your self listed within the high podcast directories on-line. Getting on these podcast directories is commonly easy sufficient, particularly in case your podcast is already up and operating on one platform.
You can select to submit your podcast to directories like Apple Podcasts or Spotify separately, whereas another choice is utilizing companies like Anchor.fm to submit your podcast to a number of directories all of sudden.
A comparability of the highest podcast directories and apps amongst US listeners between 2019 to 2020, in response to Statista.
These high directories are almost definitely the place listeners themselves go to seek for new podcasts, so that you stand the prospect to get extra subscribers utilizing this methodology. With dozens of obtainable choices, select the top-performing apps and companies first then slowly trickle your method down the remainder of the market.
Also, pay attention to any new gamers which may emerge within the podcast app business to be on the forefront of their progress. Or if there are area of interest podcast directories that your particular viewers is likely to be on, that may be a improbable technique to attain the appropriate viewers with out the steep competitors.
6. Incorporate this as a part of your buyer help
If your enterprise has a podcast that creates brief, high-value episodes that stroll folks by way of your services or products or reply their generally requested questions, why not incorporate mentioned episodes into your buyer help data base?
Users might need incessantly requested questions on your product or app, for instance. In your FAQs pages and data bases, embed your episodes in related pages that can assist reply your prospects’ queries.
This may also be a technique to humanize and personalize your e mail ticketing system. Because many e mail ticket help software program permit your staff to add information to ship to prospects, why not ship these useful podcast episodes in response to their questions or considerations.
Of course, be sure that the hyperlinks you ship to your prospects by way of help channels are all the time related to their considerations.
7. Cut it up into micro-content
To actually drum up your podcast Search engine marketing, repurpose your episodes and switch them into micro-content you'll be able to share throughout different platforms.
For instance, select a section with a giant takeaway or story in underneath one minute that you may then put up in your Instagram feed. Or minimize an attractive trade between company then put up the excerpt on Facebook or YouTube.
The fantastic thing about this tactic is that you may create a number of items of micro content material from only a single podcast episode, so that you’ll have the ability to make limitless content material for social media.
Use soundbites as excerpts, create graphics based mostly on quotes from the episode, flip your fundamental matters into viral-worthy infographics — both method, it’s an effective way to not solely create content material for different platforms however to particularly seize consideration and convey consciousness to your podcast.
The podcast Happier in Hollywood creates micro-content by taking excerpts from their recorded episodes and turning them into movies with subtitles for Instagram.
Source: Happier in Hollywood
Getting extra podcast subscribers can look like an uphill climb, however do not forget that your content material creation efforts should be punctuated by a stable promotion technique too. Podcast Search engine marketing makes certain that your podcast is seen by the individuals who’d like to observe your podcast probably the most. Aside from fundamental podcast Search engine marketing, use the ideas on this weblog put up that will help you enhance these search outcomes and get your podcast heard.
Kevin Payne is a content material advertising and marketing guide that helps software program corporations construct advertising and marketing funnels and implement content material advertising and marketing campaigns to extend their inbound leads.