As an entrepreneur, it is advisable be a jack of all trades—creating enterprise concepts, advertising, public talking, mastering funds and money circulate, and rather more. But there’s one space that always leaves enterprise house owners paralyzed with concern: Writing. How do you create content material in the event you’re not a author?!
As everyone knows, today being a “content material creator” is a requirement for constructing your on-line enterprise. Providing worth by creating helpful content material helps to develop your viewers, builds TRUST together with your viewers, establishes you as an authority inside your business, and invitations individuals into your ecosystem.
This kind of content material, additionally known as content material advertising, is all about creating content material that can invite individuals to return to you due to the worth you supply, as an alternative of simply pushing out a message by promoting or conventional advertising.
Content advertising contains weblog posts, e mail newsletters, social media, podcasts, YouTube movies, and different content material that individuals truly need to eat. This content material does not contain the “laborious promote” you set in your advertising and promoting efforts. Content advertising is extra about providing assist, constructing relationships, constructing belief, and constructing your group of superfans.
Content advertising is nice, nevertheless it additionally requires quite a lot of writing, even in the event you're making a YouTube video or podcast.
So . . . what in the event you’re not a author? What in the event you’re simply not good at it, or don’t like doing it? What in the event you simply don’t have the time?
Don’t despair! Here are some hacks that you would be able to make use of that can assist you create nice written content material that can assist you construct your small business.
Hire a Writer
This is a no brainer, proper? If you may have the means to rent another person to do your writing for you, then, by all means, rent away! This will let you concentrate on what you do finest.
So how do you go about hiring a contract author? Ask round and see if anybody in your community can suggest a author. Post a message on LinkedIn, or go to one in every of these platforms that may match you with a contract author.
Fiverr is a superb web site the place you'll find writers who've expertise with nearly any form of writing, whether or not it’s articles/weblog posts, white papers, gross sales and advertising copy, or ebooks. You can even rent editors and proofreaders.
An instance of a number of the assist you'll find by hiring a freelancer on Fivver.
On Fiverr, you possibly can browse the profiles of freelance writers obtainable for rent, and see which one could also be an excellent match in your wants. UpWork is the same web site.
Don’t be afraid to rent somebody to assist, even when it’s for only some hours per week, or one challenge at a time. If the author is an effective match, chances are you'll even ultimately need to ask them to return onto your group full-time. Hiring freelancers is a good way to get to know somebody earlier than you rent them.
But what in the event you don’t have the cash to rent somebody?
Tap Your Team
If you may have a group, even when they’re not in an official “writing” function, faucet them to see if they'll contribute.
You could be stunned that there are good writers on the market who aren’t in an official writing function. So see if group members can concentrate on a selected subject they've experience in, and ask them to contribute frequently.
At SPI, we now have a number of individuals on our group who write content material, together with me; our senior author, Ray Sylvester; our co-CEO Matt Gartland; Sara Jane Hess, and David Grabowski from our podcasting group; and Jillian Benbow and Jay Clouse, from our CX group.
If you may have somebody in your group who is sweet at enhancing, you may as well report an audio “mind dump.” This is the place you report your ideas and concepts for a weblog submit, after which have another person edit the content material right into a cohesive article.
Repurpose Existing Content
You in all probability have already got content material that you would be able to repurpose to make weblog posts, e mail content material, and even social media posts.
Do you may have an internet course? If so, take one module, or chapter, of that course and edit it right down to create a weblog submit. At SPI, we just lately did that with this weblog submit on easy methods to nail your small business thought.
We took one chapter from the Smart From Scratch course, and we turned it into an article.
You would possibly assume, “What if individuals know the weblog submit is taken from course content material? That’s dishonest!”
No, it’s not. It’s offering your viewers with helpful data by multiple medium. Blog content material is free. So providing free content material from a paid course is including worth. Just watch out to not give away an excessive amount of content material without spending a dime, or that can devalue your paid content material. But a slice right here and there's a good solution to reuse content material and serve your viewers.
You can even reuse content material out of your podcast, you probably have one, and YouTube movies. Take the transcripts, consider them to see what content material will work finest in a weblog format, and edit them down.
Strategically reusing content material is sensible and environment friendly.
Invite Guest Bloggers to Contribute
Is there somebody in your community who can write helpful content material on subjects that can profit your viewers? Reach out to them and see if they'd be all in favour of writing visitor posts. Ideally, these can be individuals who have a considerably substantial viewers, so that you’re killing two birds with one stone—you’re offering content material in your viewers, and when a visitor blogger promotes the submit to their very own viewers, you’ll get some new eyes studying your content material.
Make certain the visitors know your viewers and the varieties of subjects you cowl in your weblog. Suggest subjects they will write about, or collaborate to provide you with subjects. When their submit is revealed, counsel methods the visitor can promote the submit to their very own viewers so you will get extra visitors to your web site.
At SPI Media, we regularly invite visitors to jot down for our weblog, together with this one from our pal Heather Osgood, founding father of True Native Media, on easy methods to flip your podcast right into a worthwhile enterprise.
Whether it’s for a weblog submit or your weekly e-newsletter, curating content material is another choice for offering worth to your viewers with out having to personally churn out a 2,500-word unique article.
Curating content material is just placing collectively a number of items of content material that you've got discovered attention-grabbing and assume your viewers will like. For occasion, a weblog submit may include an inventory of articles (with hyperlinks) from different publications that you simply’ve discovered useful on subjects associated to your business.
Again, this may increasingly look like a cop-out. But it isn't! People like comfort, and having hyperlinks to a number of articles multi function place saves them effort and time.
Survey Your Audience
Enlist your viewers that will help you write content material! You can do that by surveying them and utilizing their solutions to create weblog posts. At SPI Media, we usually use a Typeform survey to ask our viewers a query. Then we collect the solutions and put them collectively in a weblog submit. This is a good way to supply attention-grabbing data, and in addition join together with your viewers.
Last May, early within the COVID pandemic, we surveyed our viewers and requested them, “What’s providing you with hope?” Several individuals responded to our survey, and we compiled their solutions on this highly effective weblog submit.
Leverage the Power of Lists
An inventory of ideas or suggestions is a simple solution to pull collectively content material that doesn’t require quite a lot of analysis and writing.
About as soon as a month, our podcasting group places collectively an inventory of their favourite podcasts. They write a paragraph about each, and inform readers why the podcast is sweet. Sounds easy-peasy, proper?
You may do that for something. What are your prime ten advisable on-line enterprise instruments? What are one of the best enterprise books you’re studying proper now, and what do you want about them? What are the highest 5 issues that helped you begin your small business? Giving individuals recommendation by an inventory is a good way to create helpful content material.
If you’re good at asking questions and being curious, then you'll in all probability be good at interviewing.
Interview an professional on a subject that you simply assume will assist your viewers. At SPI Media, we often interview entrepreneurs who're doing wonderful issues. Interview individuals in your viewers who've discovered success, and write a hit story in your weblog. People like to examine individuals similar to them who're succeeding.Interview a mentor or somebody you look as much as. Ask them for recommendation, and create a weblog submit with the solutions.
If you report a video of your interviews, it may be utilized in many alternative methods: for a podcast, a video in your Tube channel, as a weblog submit. You can get quite a lot of mileage from only one interview!
If you need to be taught extra about creating content material, listed below are some ideas from Pat about easy methods to create content material while you're a busy, starting entrepreneur.