Six content ideas to supercharge your marketing in 2021

30-second abstract:

Keyword analysis is on the coronary heart of understanding the place your corporation stands and what your end-users anticipate
Surveying or monitoring your analytics is a good way of listening to your clients or readers for efficient content material concepts
Seasonality is a good way to seek out recent content material concepts by discovering angles the place your major subject overlaps with seasonal pursuits
Collaborate and meet actual individuals – use each alternative (occasions, meetups, reside periods) to speak to individuals and hearken to what they’d be focused on consuming
Use “query analysis” to know the prevailing info gaps available in the market
Re-package your previous, better-performing content material into new (up to date) belongings

If you're feeling like every thing has already been written and you haven't any thought what else you may write about, listed below are six content material concepts for you that assist you give you helpful and fascinating content material this 12 months:

1. Use new key phrase analysis instruments

Keyword analysis is not only for search engine marketing! They can provide you in-depth perception into your viewers’s pursuits, questions, and struggles. Research and deal with them in your content material.

The key's to strive a brand new device occasionally. Why? Each device makes use of a distinct knowledge supply or a distinct output or a distinct solution to arrange these key phrases. Any of those might be sufficient to provide you numerous content material concepts.

Luckily, we've fairly a number of instruments to select from.


This device offers you just about every thing it's essential to create a great subject record. Or a minimum of level you in the proper path. Look on the left-hand channel to seek out in style ideas round your most important subject and construct your content material round these!

Source: Screenshot by the creator

Kparser gives a premium model for $69 a month however I’ve at all times been utilizing its free model which is nice! permits entry to numerous knowledge sources, together with Google, Youtube, Amazon, Instagram, and Twitter.

Amazon keywords - content ideas for marketing(Content concepts sourced from Amazon)

Source: Screenshot made by the creator

The device offers you numerous concepts free of charge however to see every key phrase evaluation, it's essential to improve to one of many listed plans.

Answer the Public

This one chances are you'll not have heard of. It includes a man known as ‘The Seeker’, who impatiently awaits your questions. You put in key phrases or phrases, he suggests some fascinating subjects.

Apart from being an excellent key phrase analysis device, this one can be nice for query analysis (see my #5 tip on the record!) Using alternative ways to group and arrange your key phrase lists will seemingly uncover extra concepts. These grouping methods embrace key phrase clustering and semantic analysis.

Answer the PublicSource: Screenshot by the creator

Answer the Public is freemium and comes at $79/month minimal in case you pay for a 12 months, however frankly I’ve by no means needed to improve because the free model is solely superior!

2. Turn to your precise clients for concepts

You know who you actually need to hearken to. Correct, your present and future clients. You need your content material to make a distinction to your backside line, not simply convey your phrase on the market, irrespective of if anybody is there listening or not.

You don’t simply wish to be heard, you wish to be heard by your target market.

You may even gamify that course of by build up your surveys with visualization instruments, listed below are some additional tips about that.

You can supply a great mixture of generic questions (like, ask about their life-style) which might assist you construct up your clients’ personas and goal them higher. Then come your brand-specific questions:

“What questions did you may have when looking our companies?”
“Were they sufficiently coated on the location?”

The latter will assist you enhance your web site efficiency too.

The cool factor is that additionally, you will be capable to use your survey leads to web site content material and articles, making your web site intent-rich, reliable, and linkable.

It’s additionally a smart thought to arrange a well-defined routine that can assist you report your clients’ questions as they arrive. This will assist you in each content material planning and social media targets.

Slack is a pleasant device to assist your in-team communication and idea-sharing. Simply arrange a separate Slack channel and encourage your buyer and help workforce to ship your clients’ questions there as quickly as they arrive throughout any.

Using your internet analytics is one other solution to hearken to your clients and readers. Finteza is a superb answer to raised perceive which content material and on-page components your web site customers reply to finest. It helps quite a lot of occasions together with mouse-overs, clicks, and downloads permitting you to measure which content material does a greater job participating your readers:

Conversion funnels and content's role in itSource: Finteza

three. Take seasonal developments into consideration

There are holidays and seasonal developments to incorporate in your content material editorial plans. When you catch a pattern, there’s at all times an enormous enhance of interactions, new followers, and clicks.

Using seasonal trends to create content ideas Source: Screenshot by the creator

The beauty of seasonal developments is you could plan your editorial calendar months prematurely as a result of they're straightforward to foretell and repeat yearly. This means you’ll be capable to re-use your calendar as a reference level to construction your seasonal content material technique and improvise for max success.

Simply sit down and plan your content material belongings for upcoming huge holidays, seasonal occasions like spring cleansing season, summer time holidays, Amazon Prime Day, and different noteworthy days which are related to your goal clients.

Editorial calendar for roadmapSource: Screenshot by the creator

You can use Google Spreadsheets to create your content material roadmap. To higher give attention to ideation and get extra impressed, I often begin with planning my seasonal content material utilizing a printable calendar which you'll be able to simply discover utilizing these steps.

There are helpful calendar apps that may even combine into WordPress to maintain observe of these holidays chances are you'll wish to embrace in your social media editorial plan.

You can schedule social media updates so far as one 12 months forward to verify there’s at all times one thing going in your model channels irrespective of how busy you get.

four. Get out into the world

We generally tend to search for our inspiration on-line as a result of we're concentrating on an internet-based viewers, which is completely comprehensible: you may uncover so many fantastic subjects on the net. It simply isn’t the one place we are able to look and purely looking out on-line really limits our scope, and so our returns.

The hottest piece of content material is one which comes from the true world. People love private tales!

Go out into the true world. Seek out occasions in your trade, or issues which are tangentially associated. Discover how on a regular basis experiences connect with your area of interest and use your social media channels as a platform to clarify and share with others.

Get out of our on-line world and into meet-space!

A great way is to interact together with your local people (now in a secure and socially distanced means!)

This serves as a good way to know the heartbeat of your viewers/goal clients, their intent, and private experiences that influence their selections. Plus, you additionally earn an opportunity to introduce new individuals to your model.

You may also join with different native manufacturers, companies, and enterprise homeowners and doubtlessly work out some subject concepts that means.

5. Find out what individuals are asking on-line

Question analysis gives a number of necessary advertising and marketing alternatives:

Questions provide you with numerous perception into what your target market is scuffling with and how one can finest assist them
Questions are your finest content material ideation supply
Covering area of interest questions on-line opens up extra natural search visibility alternatives together with getting featured and rating in “People Also Ask” outcomes
Asking a query on social media is without doubt one of the most necessary methods to extend your social media engagement as a result of each time they see a query mark, individuals have that pure reflex to cease and discover a solution

So ask questions on social media usually and have interaction with solutions you obtain.

If you're open to attempting instruments to bolster this train, Text Optimizer is a brilliant choice. All you Just kind your key phrase into its “Topic Ideas” part and it'll generate a listing of subject concepts for you:

Questions for research and content creationSource: Screenshot by the creator

Every query is rated based mostly on how many individuals are looking for it and what number of websites are masking it – supplying you with a transparent evaluation of demand vs competitors which informs your choice making.

The device is paid and I'm not conscious of any alternate options. But the nice factor is, query analysis might be largely free. You will get some content material concepts with out the necessity to pay or register an account.

Quick tip: If you put in their Google Chrome extension, most of that evaluation will come free of charge so long as you employ Google Chrome.

Source: Screenshot by the creator

6. Learn the artwork of content material re-packaging

Right off the bat, re-packaging content material goes to be one of the best weapon in your arsenal. It takes what you have already got and makes it stretch, getting extra out of each piece you write. Quite a lot of these prolific writers are utilizing this tactic, albeit at its excessive. That is how they handle to get a lot out with out others writing for them.

So what does re-packaging content material entail? It is creating new content material instantly from the previous. Some methods to try this are:

Collecting articles into an e book to provide away in your web site (As a bonus, this may additionally make an excellent lead magnet!)
Creating a webinar with the data you may have written
Turning your content material sequence right into a (mini) e mail course
Creating newsletters
Recording a podcast with the previous put up content material
Shooting a video with the previous put up content material
Converting data from posts into infographics
Making a Slideshare presentation with condensed slides
Writing new posts based mostly on small particulars talked about in previous posts which were expanded

These are just a few examples, however you get a basic thought. A bit of content material ought to by no means stay by itself with out some type of recycled merchandise popping out of it.

Looking at that record of concepts for re-packaging previous content material, did any of them stand out as types of media you may have by no means tried earlier than? It could also be time to begin increasing what you create and produce one thing model new.

This will entice a brand new sort of viewers, one that's drawn to the media in query. Do you often write weblog posts? Start making infographics or movies. Never carried out a Slideshare slideshow? Consider it now, and see if it will get any bites.

You will be capable to recycle your content material higher this manner, and it'll hold you from being burnt out. That will inevitably have an effect on the velocity and high quality of your content material creation.

Content ideation isn’t straightforward and furthermore, it's a steady wrestle. Let’s hope these concepts will get you out of that author’s block!

Ann Smarty is the Founder of Viral Content Bee, Brand and Community supervisor at Internet Marketing Ninjas. She may be discovered on Twitter @seosmarty.

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