12 Best Online Portfolio Examples and How to Build Yours

If you’re available in the market for a brand new job or hoping to land larger, higher shoppers, a portfolio web site is a must have. It’s the final word approach to showcase your work whereas additionally letting your persona shine by. 

Plus, not like social media and different platforms, portfolio web sites offer you full management.

But having full management can really feel overwhelming whenever you’re getting began with the design course of. Plus, with so many portfolio websites on the market, how will you stand out? 

If you’re questioning what separates the great from the unhealthy, or simply want some net design inspiration, learn on. We’ve rounded up examples of top-notch portfolio websites from writers, designers, photographers, and extra.

Table Of Contents

Here are 12 of the perfect portfolio examples we’ve seen1. Kristin Wong, writer2. Daniel Grindrod, cinematographer3. Arlen McCluskey, UX designer4. Raewyn Brandon, graphic design5. Anton Cristell, graphic and inside designer6. Tara Pixley, photographer and visible journalist7. Robby Leonardi, illustrative designer and animator8. ToyFight, designers9. Ashley N. Diers, illustrator10. Elna Cain, author11. Ximena Vengoechea, researcher, author, and illustrator12. Ian Enders, software program architectQuestions you might have relating to on-line portfolios:Conclusion

Did ? With GetResponse Website Builder you can construct your on-line portfolio and showcase your work with ease! It comes filled with ready-made templates and an AI Wizard that’ll create an complete web site for you in a matter of clicks. Check out this fast video to be taught extra concerning the device and begin constructing your on-line portfolio right this moment.

Here are 12 of the perfect portfolio examples we’ve seen

1. Kristin Wong, author

Why’s this instance to comply with?

When you pull up Kristin Wong’s web site, it’s instantly clear that she’s legit. She prominently options large, recognizable names in her trade utilizing copy and logos — The New York Times, Glamour, CNN, The Cut, and so on. 

And it’s all proven “above the fold” — a time period originating within the newspaper trade that basically refers to data a reader sees at first look. With newspapers, that meant the front-page headline. With web sites, it means the highest a part of the web page that’s seen with out scrolling. 

Why does this matter? Because the newest analysis from Nielsen/Norman Group reveals customers spend about 57% of their page-viewing time above the fold, and 74% of viewing time within the first two screenfuls. Then, they principally scroll by the remainder of the content material earlier than perking up once more close to the footer.

Speaking of which, Wong makes use of the footer on her private portfolio to her benefit as effectively, that includes screenshots of her Instagram account that showcase her work and a excessive following — social proof that she’s a well-regarded author. 

Key classes from this instance

Put your most vital content material (like your worth proposition) above the fold. If you’ve labored with large, recognizable firms, characteristic it prominently. Showcase samples of your greatest work on the primary web page of your web site in a visible format. Use social proof to persuade potential shoppers and enhance conversions. This can come within the type of social media, as Wong’s does, or by testimonials. 

2. Daniel Grindrod, cinematographer

Why’s this instance to comply with?

As a cinematographer, Daniel Grindrod makes use of a high-quality, cinematic spotlight reel to hook guests on his private web site. In truth, as quickly as you pull up Grindrod’s web site, the video begins to play, instantly drawing you in. And there’s nothing else on the homepage — simply his identify, the menu, and the video. 

Visitors can then click on by the simplified menu to see different examples of his work, categorized into video or nonetheless kind. And Grindrod’s web site contains an energetic, up-to-date weblog that demonstrates trade authority, improves Search engine optimization, and drives natural visitors to his web site. 

Blogging helps enhance Search engine optimization by making your web site a related reply to clients’ questions by way of search. And weblog posts that use quite a lot of Search engine optimization ways typically rank increased in serps, main extra clients to your web site.

Key classes from this instance

Use your complete web site, not simply your portfolio items, to point out what you are able to do. Grindrod is a cinematographer, for instance, so he used cinematography. But writers can use distinctive copy, designers distinctive design, and so on. If related, use video to each draw individuals in and hold them there. According to a 2020 survey by Wyzowl, 83% of respondents say video will increase the typical time their guests spend on the web page. Use an Search engine optimization-optimized weblog to drive visitors and exhibit authority.

three. Arlen McCluskey, UX designer

Why’s this instance to comply with?

Everything about Arlen McCluskey’s web site reads techy net designer, from the colourful colour scheme and blurred background to the typography. And whereas it appears virtually minimalist on the homepage, when guests click on by one in every of his initiatives, it’s full-on substance.

McCluskey dives deep into every undertaking’s challenges, targets, and outcomes, virtually like a case research — giving potential shoppers a completely developed thought of each his means and method. And like earlier examples, McCluskey’s portfolio mentions big-name shoppers like AirBnB, Dropbox, Segment, and Xero above the fold.

Portfolios like these are particularly vital to these in UX design like McCluskey. As Nick Babich, Editor-in-chief at UX Planet, says, “In UX design, portfolios matter greater than levels. Employers and recruiters will use your portfolio to find out your expertise and aesthetic and, most significantly, your means to unravel real-world enterprise issues.”

Key classes from this instance

Keep your homepage easy and clear however don’t shrink back from substance on sub-pages. If somebody has stayed in your web site lengthy sufficient to click on by, they’re enthusiastic about extra data. Don’t depart them wanting.Know your trade and what individuals are on the lookout for. McCluskey did a superb job of speaking his experience and problem-solving method proper off the bat.

four. Raewyn Brandon, graphic design

Why’s this instance to comply with?

For starters, you possibly can inform what Raewyn Brandon does proper off the bat — “Raewyn Brandon is a Tauranga primarily based Graphic Designer – Available for initiatives worldwide.” This copy itself provides you all the things you should know in two easy strains. And the crisp, uncluttered white area directs your eye to the textual content.

Brandon’s graphic design portfolio showcases her design expertise, which is vital contemplating her line of labor. Her experience shines by the straightforward, clear format she used and her mastery of colour.

Plus, Raewyn showcases her spectacular consumer work on the high of the web page. Visitors can click on by to see a full run-down of every undertaking, full with high quality photographs and descriptions.

The menu, horizontal on the high of the web page, can also be clear and consumer targeted. She categorizes her work into both print or model, so potential shoppers can simply discover the kind of samples they want.

And her about part is great. The copy is personable but in addition consumer targeted, emphasizing the advantages of her work quite than simply speaking about herself. She features a heat, fashionable photograph of each herself and her workspace that pulls you in.

Key classes from this instance

Always take into consideration your web site from a consumer’s perspective. It ought to be simple to navigate and it's best to current the knowledge in a method that's relative to their wants, not yours.Use white area to emphasise design and/or copy.If you could have numerous big-name consumer work, showcase it instantly. Keep your menu easy and consumer targeted.

5. Anton Cristell, graphic and inside designer

Source: Anton Cristell

Why’s this instance to comply with?

When you first open Anton Cristell’s web site, you’re confronted with a clean web page. At first, it looks like it’s not loading — not usually probably the most fascinating first impression. But as quickly as you progress your mouse (or thumb), you notice it’s an interactive canvas, permitting you to attract on it.

This distinctive and memorable method grabs the customer’s consideration, virtually daring them to click on by to see extra. The high left options simply his identify — the one factor on the web page. Once you click on his identify, two hyperlinks present up – Works and About.

Cristell’s work, showcased on his undertaking web page, is intensive, and clicking by every hyperlink shows images of every design undertaking. His about web page additionally explains a bit about his method and mixing of graphics, design, and structure.

Key classes from this instance

Don’t be afraid to interrupt the principles or buck design developments. Cristell’s homepage, whereas puzzling at first, motivates guests to click on by though it defies the “above the fold” rule.

6. Tara Pixley, photographer and visible journalist

Why’s this instance to comply with?

Tara Pixley, a photographer and video journalist, is the primary on this collection with a sidebar menu —  helpful as a result of her work is advanced, requiring a number of drop-down menus inside the sidebar.

If it had been on the high, it could create a complicated person expertise. Being on the aspect, nonetheless, permits for simple navigation whereas maintaining her images entrance and middle. This balances the complexity of the menu with the simplicity of the design.

Typically, it’s higher to maintain menus easy. Many web sites comply with the mantra of the “Magic Number 7 +/- 2” — which refers to analysis exhibiting people can solely retain 7 gadgets at a time in short-term reminiscence.

But In Pixley’s case, she’s focusing on main journalism retailers and high-profile organizations. So the complexity is acceptable for the supposed viewers.

Plus, Like Raewyn Brandon, Pixley’s web site makes use of loads of white area to obviously talk what she does whereas concurrently showcasing her inventive prowess.

Key classes from this instance:

Consider your viewers when designing the menu in your personal web site.Sidebar menus might be helpful in balancing a depth of knowledge with a simplistic design.

Editor’s notice: Want to construct a web site identical to this one? Here’s how one can construct a images web site with our intuitive web site builder.

7. Robby Leonardi, illustrative designer and animator

Interactive online portfolio example from an inllustrative designer Robby Leonardi.Source: Robby Leonardi

Why’s this instance to comply with?

Robby Leonardi’s web site is likely one of the coolest round. An illustrative designer and animator, Leonardi places his web site to work by gamifying his resume. Users scroll by the interactive web site utilizing both a mouse or the down arrow on the keyboard.

He breaks his resume down into “ranges” with the primary being an about part the place customers discover out he’s from New York and an NBA fan. In stage two, the character runs by an underwater world itemizing his graphic and net software program expertise, together with gaming and coding language chops.

Level three reveals Leonardi’s work expertise with visible charts breaking down how a lot animation, code, and graphics had been concerned in every place. In the final part, the character floats up in a sizzling air balloon exhibiting banners that spotlight his awards and publications. The balloon “lands” at a contact part, full with enjoyable little fireworks and a celebration such as you received the sport.

Key classes from this instance

Similar to Daniel Grinrod’s web site, take into consideration your particular expertise and trade. Is there a method to make use of your web site itself to point out individuals what you are able to do? If so, go for it.

eight. ToyFight, designers

Portfolio website example ToyFight.Source: ToyFight

Why’s this instance to comply with?

ToyFight goes to point out you that portfolio pages aren’t just for solo acts. They will also be used for companies and organizations. 

Using vibrant colours, distinctive figures, and visible storytelling, this portfolio makes you wish to hold scrolling simply to see extra of it. ToyFight’s web site additionally makes use of cheeky visuals and conversational copy to get their personalities throughout. Testimonials are “candy nothings,” for instance. And they describe themselves as “inventive rustlers” and “mainly, your new BFF.”

Plus, ToyFight’s cellular optimized web site options its personal emblem design and a full web page of consumer design work.

Key classes from this instance

Generic websites that attempt to be all the things to all people are a dime a dozen. Don’t be afraid to let your persona shine by. It may not please everybody, however it should appeal to the proper of shoppers.The majority of tourists to your web site will probably be on cellular so be certain your web site is cellular responsive. That means taking the time to design how your web site seems to be on cellular gadgets along with desktop screens. If you could have any main accomplishments, showcase it. ToyFight has received quite a few awards for his or her designs and the web site options the awards within the “What” part.

9. Ashley N. Diers, illustrator

Illustrator portfolio from Ashley Diers.Source: Ashley N. Diers

Why’s this instance to comply with?

Ashley N. Diers is a letterer, illustrator, and adventurer. Her web site showcases her work above the fold and even features a call-to-action (CTA) button as effectively.

The examples of her work embody descriptions that present up whenever you hover over it, eliminating the necessity to click on by and making a easy person expertise.

Plus, Diers’ web site is exclusive on this checklist as a result of it contains hyperlinks to purchase her merchandise. In addition to working with shoppers, she additionally sells her wares on Etsy and Redbubble — each featured prominently within the high menu.

Key classes from this instance

Portfolios are available in all sizes and shapes. Think fastidiously about what you want yours to do for you and construct it to go well with. For instance, your portfolio doesn’t must solely showcase your expertise. It will also be used for promoting merchandise.

Effective CTAs drive conversions and generate leads. And they do it higher than AdWords! The common click-through fee (CTR) for Google Ads is 2 % — whereas the typical CTR for a CTA on a web page is nearly three.5 %.

10. Elna Cain, author

Elna Cain portfolio site.Source: Elna Cain

Why’s this instance to comply with?

Elna Cain’s portfolio web site leads with a smiling photograph of herself together with a transparent worth proposition in animated kind, instantly drawing your consideration. She additionally contains social proof above the fold, letting guests know she’s written for main manufacturers in her area of interest, together with glowing testimonials additional down the web page.

Cain’s portfolio web page is intensive however options visible snippets to make it extra digestible. It’s additionally up-to-date, that includes a 2021 article proper on the high. She additionally features a “rent me” tab in her menu which communicates clearly that she’s accessible to work.

Key classes from this instance

Take the time to maintain your portfolio up-to-date, demonstrating to shoppers that you just’re energetic in your discipline.Use visible cues to hook guests corresponding to animated kind, daring colours, and crisp images.Portfolio web sites don’t at all times must be stunningly inventive. In truth, typically it’s higher in the event that they’re not. In Cain’s case, for instance, she’s a author. So she desires that to shine by, not the design.Use testimonials to drive conversion charges by as a lot as 34%!

11. Ximena Vengoechea, researcher, author, and illustrator

Creative online portfolio by Ximena Vengoechea.Source: Ximena Vengoechea

Why’s this instance to comply with?

Talk about utilizing white area! Ximena Vengoechea takes it to the subsequent stage. Her portfolio is easy and clear, letting her illustrations shine by utilizing a singular slideshow format on her homepage.

Vengoechea makes use of her high menu to divide her portfolio into classes, making it simpler for potential shoppers to seek out what they’re on the lookout for. Within every class, Vengoechea lists shoppers inside the trade that she’s labored with like Culture Lab, Designer Fund, and Fast Company, offering social proof for her distinctive work.

And the handwritten illustrations all through her web site make it really feel personable and alluring whereas showcasing her inventive expertise.

Key classes from this instance

Use your distinctive expertise to make your web site stand out.Social proof is particularly vital when your work is exclusive.

12. Ian Enders, software program architect

Developer portfolio website.Source: Ian Enders

Why’s this instance to comply with?

Ian Enders’s portfolio is an effective instance of an excellent easy, one-page web site. It’s additionally fascinating as a result of it doesn’t showcase his work in the way in which most portfolio websites do. Instead, Enders’ portfolio works a bit extra like a resume (he really has one linked) written in a snarky, hipster tone.

Rather than exhibiting his precise work, Enders is displaying who he’s labored for, linking to firms inside the copy itself. This possible works for him as he appears to be utilizing his portfolio to land jobs with potential employers as an alternative of shoppers.

Why trouble to create a portfolio on this case? According to Tom Scott, Co-Founder at Fearless, “In an age the place there may be extra emphasis on hiring individuals who match the tradition of the enterprise, a portfolio is an ideal alternative to point out that you just’re a cultural match.”

Key classes from this instance

Rules are supposed to be damaged. Make your portfolio give you the results you want and your trade, even when it’s totally different from others.Ender’s portfolio is an effective reminder that it’s not simply entrepreneurs and freelancers that may profit from on-line portfolios. People on the lookout for new 9-5 kind jobs can use them as resumes and stand out within the crowd.  

Questions you might have relating to on-line portfolios:

How do I make a portfolio?

Making a portfolio isn’t almost as onerous because it was once due to easy-to-use web site builders that remove the necessity for coding or web site design expertise. Take the GetResponse builder, for instance.

Using primary details about your expertise, the AI know-how generates not less than three customized portfolio templates so that you can select from in simply minutes — simplifying the design course of. After that, it’s only a matter of including your work and utilizing the beginner-friendly editor to get it good.

This video will present you ways this works in motion. If you’d like to check the device by your self, you are able to do so on our Website Builder product web page (no registration wanted).

What ought to a web based portfolio embody?

An on-line portfolio ought to embody a homepage with a transparent worth proposition, name to motion, and testimonials. It must also embody a portfolio web page that includes your greatest work, an about web page, and a contact data web page, and a companies web page. Portfolios must also hyperlink to related social media profiles like Facebook, Twitter, and LinkedIn.

Here are some examples of ready-made portfolio web site templates you’ll discover in GetResponse that embody these web page varieties:

Online portfolio templates - GetResponse Website Builder.Online portfolio templates – GetResponse Website Builder.

How do I construct a powerful on-line portfolio?

As these examples have proven, spectacular on-line portfolios share some frequent components. First, they need to exhibit your experience shortly, that includes a few of your greatest work on the primary web page.

They must also embody components that enhance conversion charges like movies, CTA’s, and social proof. And they need to talk each your persona and elegance utilizing a mix of textual content and design. Lastly, together with and sustaining an energetic weblog is an effective approach to exhibit experience whereas driving visitors to your web site.


Portfolio web sites are vital in right this moment’s digital world. They showcase your work and function a web based resume and consumer magnet. So whether or not you’re a freelancer, entrepreneur, or full-blown company, we hope these examples supplied some design inspiration. Now get on the market and begin constructing your personal portfolio! Best of luck!

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