As a contract photographer, it may be exhausting to distinguish your self from the 1000's of different companies on the market.
Sure, you may have a powerful pictures portfolio, however that’s not all the time sufficient to seal the deal. In truth, 38% of freelancers stated getting new shoppers was their greatest problem.
Happily, you do have one factor that nobody else has. One factor that really makes you stand out from the group. You!
The About Me web page in your pictures web site exhibits potential prospects who you're, why you like your work, and the method you comply with to create actual worth for them.
People don’t purchase from companies they don’t belief. So your About Me web page is the right alternative to construct a reference to potential pictures shoppers and present them just a little extra concerning the particular person behind the portfolio.
In this text, we’ll cowl 11 greatest apply ideas for constructing the right About Me web page and share examples of some wonderful photographer About Me pages you'll be able to take inspiration from.
Table Of Contents
Did you understand? With GetResponse Website Builder you can also make an internet site in your pictures enterprise in moments. It comes filled with quite a lot of ready-made templates, intuitive UI, and makes use of synthetic intelligence that will help you construct an internet site from scratch, mechanically. Watch the video under to find out how straightforward web site constructing could be and begin organising your personal pictures web site at this time.
11 important methods to construct the right About Me web page
Don’t fear in case you’re questioning the right way to get began in your About Me web page or what you must embody.
We’ve bought 11 skilled tricks to create your good web page, plus examples of About Me pages from different freelancer pictures web sites and the way they made it work for them and their enterprise.
1. Lead with an image — ideally one displaying you at work or holding a digicam
Customers wish to really feel related to the particular person behind the service.
Your About Me web page lets you share issues about your self that assist potential prospects perceive extra about who you're, the service you supply, and why they need to select you.
And pictures assist us convey info far more effectively than simply textual content. After all, the saying, “An image speaks a thousand phrases,” is well-known for a cause.
But, not any previous picture will do. Eye-tracking research present that customers take note of images of actual folks somewhat than generic pictures, which they ignore.
So inserting a photograph of your self instantly potential shoppers land in your web page builds connection, permitting them to place a face to a reputation.
And a photograph that exhibits you at work or holding a digicam cements the imaginative and prescient they’re forming of their head about you as a pictures skilled.
Caroline Madsen does this completely on her private pictures web site. Her About Me web page exhibits three images of her at work, taken in pure mild, which ties into her most popular means of working.
This offers web site guests an actual really feel for what it is likely to be wish to work with Caroline on a shoot.
2. Use a headline that exhibits your uniqueness
If you wish to stand out from the group, it's essential to showcase what makes you particular.
Whether that’s your pictures area of interest, the place you’re primarily based, or the distinctive advantage of working with you, be certain to put that info entrance and heart.
Over 50% of latest companies fail inside their first 5 years. And a high cause for this failure isn't differentiating themselves from the competitors successfully sufficient.
So, as a small enterprise proprietor, it's essential to present you’re providing one thing your competitors isn’t.
Mike Kelley, an LA-based photographer, makes use of his About Me web page to make it clear to potential pictures shoppers what his area of interest is in his very first paragraph.
He follows this up with a couple of extra attention-grabbing snippets about his life rising up and his route into pictures, each of which assist him stand out.
three. Let the kind of photographer you're shine by way of
As knowledgeable photographer, you understand that not all shoots are the identical. And nonetheless lengthy you’ve been in enterprise, you’ve most likely zeroed in or will quickly zero in on the kind of pictures you like and the kinds you don’t.
Take Mike above. He has a ardour for structure and what he describes as a gentle obsession for airplanes.
So it will likely be clear to guests on his web page that he’s unlikely to be the photographer of alternative for a household shoot with younger children.
Your prospects aren’t pictures professionals. So, state upfront what kind of pictures enterprise you run, what you’re keen about, and the place your expertise lies.
Here’s an incredible instance from Kate L Photography. Kate has a transparent area of interest, serving busy Moms within the Boston space.
She writes her bio in such a means that it’s instantly clear who her audience is and that she has over a decade of expertise serving to them create household recollections that matter.
four. Explain your course of
It is likely to be the primary time your potential shoppers have labored with knowledgeable photographer. So sharing your course of helps them get clear on what to anticipate and reassures them their expertise will probably be a memorable one.
Transparency is essential to constructing belief, so taking the time to elucidate your course of exhibits you’re severe about them feeling comfy with working with you.
So attempt to predict what questions or issues they may have, and supply solutions. For instance, household photographers ought to clarify how they handle a shoot if children aren’t behaving or gained’t sit nonetheless.
Family photographer, Ashley Newman, captures this brilliantly on her About Me web page.
Plus, explaining your course of helps handle expectations from the beginning.
For instance, if a part of your course of is curating the ultimate portfolio the consumer receives, explaining that at first means they don’t freak out after they don’t obtain each single picture taken.
5. Add your earlier work samples
As a photographer, your portfolio acts as a robust instance of your earlier work.
On reaching your web site, 86% of customers need on the spot entry to your services or products. Placing some work samples in your About Me makes this straightforward for them, eradicating the necessity for them to navigate elsewhere in your web site.
Plus, prospects can get a direct sense of your pictures model and ensure it aligns with what they’re making an attempt to realize.
Add one or two of your greatest pictures to your About Me web page and hyperlink them to the remainder of your portfolio, so it’s straightforward for potential prospects to go and discover out extra.
Shannon at Shannon Lynn Photography makes use of her About Me web page to indicate off a couple of of her greatest samples from her household pictures enterprise.
Clicking on any of the pictures takes you instantly into extra of her portfolio, making it straightforward for shoppers to discover her work.
6. Add testimonials from earlier/present shoppers
While your portfolio can showcase your pictures expertise, it could’t supply proof of what it’s like working with you.
Adding testimonials from glad shoppers is a good way to show your reliability and present how straightforward it was to work with you. In truth, 97% of shoppers say on-line evaluations affect their choice to purchase.
Since skilled photographers seize a few of folks’s most essential moments, resembling weddings, celebrations, or milestone occasions, prospects wish to know that you just aren’t going to allow them to down and that you just’ll be a relaxed and supportive presence throughout their day.
Kayla Fisher, a marriage photographer, has an incredible instance of this on her web site.
7. Build your About Me web page on a dependable platform
There’s nothing worse than devoting time to making a stellar About Me web page solely to get an error message each time you attempt to attain it.
Research suggests potential prospects make investments lower than 50 milliseconds in deciding an internet site’s enchantment.
If your web site’s unavailable or sluggish to load, you'll be able to assure they’ll immediately look elsewhere, by no means to return. In truth, 40% of shoppers will go away a web site that takes longer than three seconds to load.
Using a dependable platform means your About Me web page is all the time out there to showcase you and your work.
So search for platform suppliers that can allow you to have a speedy web site and have testimonials from massive, worldwide corporations. Also, guarantee tech assist is out there 24/7.
Not to toot our personal horn, however a well-supported platform just like the pictures web site builder from GetResponse affords you the reassurance that your About me web page will all the time be on-line.
Plus, it makes About Me pages tremendous easy to create and requires completely no coding. All it's important to do is decide one of many ready-made web site templates and fill within the pages with your personal copy.
Examples of portfolio web site templates out there in GetResponse
eight. Share a few of your private life
Remember, the aim of your About Me web page is to construct a reference to a possible consumer.
Sharing one thing private will help you try this, and you'll tailor it to your audience.
For instance, in case you’re a marriage photographer, you may share one thing about your personal special occasion that exhibits you respect what’s essential to your prospects. This is important as 87% of shoppers say they need companies to grasp them and their particular wants.
Animal photographer? Talk about your personal extraordinary pets.
Just keep in mind that your About Me web page isn’t actually about you. So this isn’t the time to wax lyrical about every little thing you ate through the wedding ceremony breakfast or the advanced habitat wants of your bearded lizard.
It’s about sharing sufficient distinctive and considerate content material that prospects begin to belief you and imagine that you're the right particular person to supply what they deem most essential.
Remember Kate, from above? If you scroll down her About Me web page, she captures this superbly by displaying off a couple of of her favourite issues.
There’s simply sufficient info to get a way about whether or not she feels like your kind of particular person however not a lot that she swamps potential shoppers with pointless particulars.
9. Optimize your About Me web page for search
Your About Me web page is a useful alternative to construct your credibility with engines like google like Google. Search engines know customers need nice recommendation from folks whose expertise they will belief.
And Google’s algorithm charges web sites in response to its Expertise, Authoritative, Trustworthiness (EAT) scale.
This means websites that Google believes are credible and supply useful and trusted info seem increased in its search outcomes.
Showcasing your work, highlighting the vary of shoppers you’ve labored for — as Theron Humphrey does under — and including testimonials all enhance your credibility.
Google additionally penalizes web sites the place it isn’t clear who’s liable for the positioning, as this lowers consumer belief. This means your bio web page is important for rating nicely on Google.
Good consumer expertise can be important if you need your web site to rank extremely in engines like google. Slow web page loading velocity and pages filled with jargon, poor grammar, or full of textual content aren’t interesting to potential prospects.
And why precisely is rating nicely in engines like google essential? Well, over 99% of all customers looking out on Google click on on hyperlinks discovered on the primary web page of outcomes.
So be certain your About Me web page is well-structured, with brief paragraphs of 1–2 sentences, high quality images, and plenty of white house.
10. Make it straightforward for shoppers to succeed in out
Once you’ve satisfied shoppers that you just’re the service supplier for them, the very last thing you need is to lose them as a result of it’s exhausting for them to succeed in you.
While you may need a separate contact web page, it’s value placing a contact type or e mail deal with (notice: this resolution isn’t excellent as somebody could scrape your contact particulars) in your About Me web page to make it easier for purchasers to contact you instantly.
Lucie at Urban Photography by Lucie does an incredible job of this by including an e mail deal with and telephone quantity on the backside of her bio web page.
You may add hyperlinks to your social media platforms, so folks have one other means to succeed in you and join with you on a social degree.
11. Use extra visuals than phrases
If you’re making an attempt to create a memorable impression, utilizing extra visuals than phrases in your About Me web page is a good thought.
The mind processes visible details about 60,000 occasions higher than it does textual content. This means folks bear in mind about 80% of what they see in comparison with 20% of what they learn.
Plus, as a photographer, each picture you utilize in your web site is one other alternative to market your product.
And you don’t essentially want to stay to static pictures. Videos are an revolutionary approach to join with shoppers, permitting you to indicate extra of your distinctive strategy and what makes your service particular.
Meagan Baker engages her potential shoppers with a customized video that explains why she loves what she does, her strategy to pictures, and the way she needs to assist them get the very best from their photoshoot.
It’s essential to discover a stability, nonetheless. Going heavy on the visuals can sluggish the loading velocity of your web site, which, as we defined above, is a severe no-no.
And it’s value understanding the viewers you’re making an attempt to focus on. People within the 18–24-year-old demographic strongly favor pictures, whereas older generations favor textual content.
FAQs about photographer About Me pages
When you’re constructing your About Me web page, it’s regular to have questions. Here are a couple of of the commonest:
Why is the About Me web page essential?
Not having an About Me web page is without doubt one of the high errors to keep away from when constructing your pictures web site.
Human beings worth connection which makes your About Me web page extremely essential. It’s a chance for potential prospects to attach with the particular person behind the service.
In a world of huge companies, having the ability to work instantly with somebody who’s invested in your happiness is extremely useful and an actual benefit for freelancers and small companies.
How do I write my About Me web page as a photographer?
There are two issues it's essential to think about when constructing the right About Me web page. First, your credibility, and second, your character.
Potential prospects have to belief your capacity to supply the service you’re providing, and showcasing a couple of of your greatest pictures plus some consumer testimonials helps do that.
They additionally wish to really feel such as you’re their kind of particular person. Someone who’ll perceive what they want even when they will’t actually articulate it.
Adding a couple of traces about what makes you distinctive and what you’re keen about helps them see you on their group.
How do you write a photographer bio?
Writing a photographer bio isn't any completely different from writing another web site bio. A useful factor to recollect is that your About Me web page actually isn’t about you.
When prospects attain your web page, they wish to know you’re going to fulfill what they want. So body your About Me web page by way of why they need to belief you and precisely what you are able to do for them.
Your pictures About Me web page creates worth
The About Me web page is probably going the primary place potential shoppers go after they go to your web site (after your homepage, in fact).
They’re keen on understanding extra about you, your service, and what differentiates you from the competitors.
So not investing time in your About Me web page means you’re lacking out on the chance to construct a connection together with your prospects that helps them select you over different suppliers.
A very good photographer bio showcases your expertise and your character whereas reassuring shoppers that you just perceive it’s actually extra about them than it's about you.
And the brand new GetResponse Website Builder software can create a customized About Me web page in your pictures web site right away, utilizing AI. Why not get began at this time?