6 Reasons to Use A Dark Background in Your Email Design

Use our newly designed electronic mail template referred to as “Fresh” to begin writing your subsequent electronic mail. The six examples beneath present how and why to design with a darkish background.

Dark backgrounds are far much less widespread than mild ones on the planet of the web right this moment. But, with the rising recognition of darkish mode and a focus on darkish mode from designers, don’t write off black and darkish emails since you’ve by no means accomplished one earlier than.

Dark colours can indicate something from class and class to nighttime and spookiness. Plus, intense lighter colours are starkly seen on a darkish background.

And a darkish electronic mail is sort of assured to seize consideration in a world of white in inboxes — leading to higher click on via charges from individuals who opened your electronic mail.

So, that can assist you get began, listed below are six causes to make use of a darkish background in your subsequent electronic mail. Each is paired with one model of our newly-designed “Fresh” electronic mail template, prepared to make use of in your AWeber account.

1. Highlight colours

Dark background email template with makeup and text that says

Do you could have a selected picture or product that you simply need to convey consideration to? A black background offers wonderful distinction to make your merchandise “pop.” 

You don’t want intense colours to make a cool electronic mail like this. Think about Apple — they typically use black backgrounds to focus on white or mild coloured units. 

Add your picture to a darkish background electronic mail to see the way it appears.

2. Show off your designs

An email template with two cartoon people and text that says An email template with two cartoon people and text that says

Do you could have some cool graphics that characterize your organization? Or, would you like some? Either take inventive graphics out of your web site — or use one of many hundreds supplied in Canva — and add them onto a darkish background.

Putting brightly coloured imagery — just like the folks pictured above — can provide depth and emotion to your electronic mail. Try it out! If a darkish electronic mail with vivid graphics feels proper in your model, ship it and see what your viewers thinks.

three. Create a temper

Dark background email template with an image of a barista making coffee and text that says Dark background email template with an image of a barista making coffee and text that says

Black and darkish colours point out sophistication, class, thriller, energy and elegance. Any of these moods might be created in your electronic mail just by designing it with a darkish background.

Whether you could have a premium service or course to advertise, you need to exhibit a classy design, otherwise you’re making an attempt to create thriller round an upcoming occasion, an electronic mail with a darkish background will give the precise impression.

four. Grab consideration

An email template with a bright neon-light like text that says An email template with a bright neon-light like text that says

In a sea of white backgrounds, the darkish will stand out. Look via your individual inbox — you’ll possible see that almost all of your transactional, private, and promotional emails are designed with darkish textual content on a light-weight background.

Draw consideration to your occasion, product, or promotion with an electronic mail that's dark-colored throughout the background with a white overlay. You’ll catch the attention of your viewers together with your alternate look, and their focus might be in your headline and CTA.

5. Imply nighttime

Dark background template with a computer screen and keyboard and text that says Dark background template with a computer screen and keyboard and text that says

What do DJs, music venues, brewpubs, nightclubs, safety guards, rise up comedians, eating places, astrologists, and occasion buses have in widespread? They all work at night time.

If your small business runs nearly solely at night time, use a darkish background to match your clients’ expertise and expectations. Choosing darkish over mild is a refined distinction that may end up in higher electronic mail engagement and extra gross sales.

6. Match a vacation theme

Dark background template with an image with pumpkins and text that says Dark background template with an image with pumpkins and text that says

Dark-themed occasions like Halloween or New Year’s Eve are historically promoted with darkish backgrounds for a purpose — that’s precisely what your subscribers need to see.

Holidays are tied to recollections and feelings from the previous. Dive into the feelings of those darker festivities with darkish emails. An electronic mail on a darkish background will interact your subscribers and get them enthusiastic about your occasion or promotion.

A tip for emails with darkish backgrounds: Keep the textual content to a minimal. A darkish electronic mail is, by nature, design-heavy. Don’t go overboard with what you write — no matter is left will pack a punch.

Start your subsequent electronic mail with “Fresh” — our darkish background template

No must spend time designing your subsequent darkish background electronic mail from scratch. We simply up to date our electronic mail template “Fresh” with 7 new shade variations, all with darkish backgrounds. They appear to be the pictures on this publish — so go test them out for your self. 

Sign up for a free account or check in now begin a brand new drag-and-drop message, click on “select a template” and you could find “Fresh” underneath the class “Home.” Let us understand how your electronic mail turned out within the feedback beneath.

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