Editor's be aware: This is a visitor publish by Corey Haines at SavvyCal, an actual nifty scheduling resolution that we use to schedule visitors on our personal podcasts, together with The Community Experience Podcast!
Why does rising your podcast viewers appear so troublesome? Podcasts current a couple of distinctive challenges in comparison with different forms of content material:
Podcasts are historically audio-only, which suggests grabbing your potential listeners’ consideration right away is paramountAudio just isn't as inherently shareable as textual content or video; individuals eat it differentlyDiscovering new podcasts and podcast episodes is a slow-burn course of based mostly on private style and proposals
For all these causes, you, as a podcaster, must be artful and strategic about getting your present seen and heard. Growing your podcast listenership is essentially a grassroots effort—amongst different strategies, it’s depending on word-of-mouth suggestions from a couple of loyal listeners.
If you have got visitors in your present, you have got a leg up on the remainder as a result of your visitors can share your podcast with their viewers. But first, it's a must to earn it.
How are you able to ensure you get the perfect bang in your buck from each new podcast visitor?
The finest manner to make sure that occurs is to make a really nice impression.
You have to face out from the remainder.
Let’s dig into 5 methods you'll be able to put together for podcast visitor interviews and impress your visitors once they come in your present!
Table of Contents
Do in depth analysisSend your visitor a prep electronic mailPersonalize the scheduling hyperlinkCreate a visitor web page in your podcast web siteStreamline manufacturing follow-upRecap: When it involves podcast visitors, good impressions final!
1. Do in depth analysis
Since most podcasters don’t do a lot (if any) analysis on their visitor forward of time, one surefire approach to impress your visitor is to indicate that you simply’ve actually performed your homework on them.
Not solely will this enable you produce a greater podcast, however it’ll additionally improve the prospect that your visitor will share the episode with their viewers, refer you to different visitors, and do you a favor sooner or later.
It sounds easy, however this one small gesture can go an extended approach to making a long-lasting impression.
Here are a couple of methods you will get to know your visitor forward of your time with them.
Use Twitter superior search to analysis your podcast visitor
Here’s a sneak peek into how he makes use of Twitter to floor attention-grabbing content material from his visitors that he can ask about on his podcast.
Twitter’s superior search makes it straightforward to filter by the variety of likes (as proven right here) in addition to the variety of retweets and any key phrase or phrase.
Use search hacks to floor your visitor’s finest content material
Your visitor may need a weblog on their private web site, write on their enterprise’s weblog, or contribute to different blogs as properly.
Using search operators in Google or a device like Ahrefs (paid) or BuzzSumo (free for a couple of searches) permits you to discover all content material related to a sure individual.
For instance, the question writer:”Tim Soulo” with the Content Explorer function allows you to discover content material authored by Ahrefs’ CMO, Tim Soulo.
It’ll even present the recognition of every article so you'll be able to see which content material struck a chord with the viewers.
Research your visitor’s LinkedIn profile
If the skilled background of your visitor is of any explicit curiosity, their LinkedIn profile will come in useful.
Here, you'll be able to see a exact timeline of their jobs and involvements in numerous corporations.
From their profile, you can even dig into their “Activity” to search out what they’ve been posting about.
Listen to your visitor’s different podcast appearances
Listen Notes describes itself as a search engine for podcasts, which makes it straightforward to dig up previous visitor appearances your visitor has made on different podcasts.
Podchaser additionally permits you to seek for somebody and pull up a curated record of their visitor appearances in a particular tab.
It doesn’t take greater than listening to 1-2 different podcast appearances they've performed to get acquainted and pick different subjects and questions that'd be compelling to discover in your podcast.
Quora has change into one of the in style web sites on this planet with its distinctive Q&A format.
If your visitor is energetic on Quora, looking out by way of their previous solutions may provide you with some good concepts for inquiries to ask since you'll be able to fairly actually see how they might reply.
Entrepreneur and investor Jason Lemkin has answered over three,600 questions, a lot of that are “off the overwhelmed path” of what he may usually get requested about.
2. Send your visitor a prep electronic mail
Once your visitor has booked a time to document with you, you'll be able to ship over an inventory of questions or subjects to assist them put together, in addition to a package deal of promoting supplies they will use to advertise your episode.
Not solely does this present your visitor that you simply’re well-prepared and on high of your recreation, it additionally permits your visitor to have the ability to ship the perfect content material they will for you.
You may ship them an electronic mail like this a couple of days earlier than you document:
Hey NAME — wanting ahead to our dialog.
I wished to ship over this record of subjects we'll possible cowl.
Topics to prep for:
Example 1Example 2Example three
Any questions earlier than our recording?
Derek Sivers has an article the place he talks about how he asks the host to ship him questions months prematurely when someone invitations him on a podcast.
Here’s why: “People say that your first response is essentially the most trustworthy, however I disagree. Your first response is normally outdated. Either it’s a solution you got here up with way back and now use as a substitute of pondering, or it’s a knee-jerk emotional response to one thing in your previous.”
He’s noticed that his finest solutions come after he’s had a while to consider it from expertise. He spends hours writing from totally different views earlier than selecting essentially the most attention-grabbing reply. Then, as soon as the recording begins, he tries to make his solutions sound spontaneous.
Giving your visitors time to organize ideas on questions and subjects is assured to impress, however it’s additionally a good way to make them extra spectacular to your listeners.
Pro tip: Set up a Zapier automation to ship visitors a prep electronic mail after they ebook a time utilizing your SavvyCal scheduling hyperlink. All it's a must to do is locate SavvyCal in Zapier, choose “New Meeting” because the set off, join your account, and ship an electronic mail to the e-mail they used to ebook the assembly because the Action.
three. Personalize the scheduling hyperlink
If you’re nonetheless scheduling recording classes with visitors by buying and selling emails forwards and backwards, it’s time to start out utilizing a scheduling device that permits visitors to ebook a time immediately in your calendar.
But even then, scheduling hyperlinks have change into so ubiquitous that an unwritten taboo has developed. Like it or not, some individuals take offense to receiving a generic reserving hyperlink.
So if you wish to impress your visitors (and keep away from offense), get within the behavior of personalizing your scheduling hyperlinks.
With a scheduling device like SavvyCal, you'll be able to generate customized scheduling hyperlinks for every visitor with only a few clicks.
You can prefill your visitor’s title and electronic mail handle so that each one it takes is 2 clicks to ebook a time with you.
For instance, you'll be able to arrange a personalised hyperlink together with your visitor that exhibits their avatar, their title within the assembly title, and even their title within the scheduling hyperlink.
If I wished to document with Derrick, I might ship him the hyperlink savvycal.com/corey/derrick and that manner he is aware of it’s only for him.
Now, all he has to do when visiting the scheduling hyperlink is to overlay his calendar to search out mutual availability after which choose a slot that works finest for his schedule.
four. Create a visitor web page in your podcast web site
You need to make the visitor expertise as seamless as potential. A visitor ought to by no means really feel confused. If they do, it’s your fault.
One approach to take your visitor reserving course of from a Motel 6 expertise to a Ritz Carlton expertise is to supply a “Guest Page” with important particulars, corresponding to contact and recording data.
Here’s an instance of how podcaster David Perell offers all essentially the most important data to his visitors pre-recording.
This manner, his visitors have all the things they want earlier than going dwell.
Some scheduling instruments like SavvyCal even help you mechanically ship visitors to a visitor web page after reserving a recording time.
5. Streamline manufacturing follow-up
If your visitor has recorded any audio regionally on their finish, do them a favor by offering a hyperlink to your Google Drive or Dropbox to allow them to add it with none issues.
Audio information are giant and never everybody has a great cloud storage resolution. Asking your visitor to ship you their Drive or Dropbox hyperlink isn’t unhealthy by any means, however it may be inconvenient. Make it straightforward on them and supply a simple manner for them to add on to you.
Once you’ve scheduled the episode to publish, ship your visitor a fast be aware about which day they will count on it to go dwell. This manner, while you ship one other message day-of with shareable hyperlinks, they’re more likely to amplify it and enable you develop your viewers.
Recap: When it involves podcast visitors, good impressions final!
If you need to stand out and make an excellent impression together with your podcast visitors:
Do in depth analysisSend a prep electronic mailPersonalize the scheduling hyperlinkCreate a visitor web pageStreamline manufacturing observe up
Do these 5 issues, and there’s no manner your visitors received’t share your podcast, refer you to different nice visitors, or do you one other favor sooner or later.
Still ready for the appropriate second to start out your podcast? Grab maintain of the reins with the assistance of our full podcasting tutorial.