By Sean Tinney October 5, 2021
Black Friday & Cyber Monday emails you have to be sending and when. Plus 9 examples of profitable e mail campaigns from different corporations.
Black Friday customers spent a complete of $14 billion on-line in 2020 — topping the earlier yr by $5 billion! Online spending is projected to extend by 20% in 2021.
Meanwhile, Cyber Monday customers spent practically $11 billion in 2020 with projections estimated to be $1 billion greater in 2021.
Every yr, increasingly more individuals are deciding to buy from the consolation of their houses. So how are you going to money in on all this vacation spending?
Whether your online business is a brick-and-mortar, on-line, or each, you will get a chunk of the motion this Black Friday and Cyber Monday with a effectively designed e mail advertising marketing campaign.
But with 1000's of emails to compete in opposition to, it may be tough to get your viewers’s consideration. So we’ve developed an e mail advertising sport plan, that will help you stand out from the gang by getting your viewers to open, learn, and purchase out of your emails.
We’ll cowl the very best instances to ship out your Black Friday & Cyber Monday emails, and what to jot down in your emails.
Your Eight-step Black Friday and Cyber Monday e mail marketing campaign playbook
Let’s face it: You can’t simply ship one e mail for Black Friday and one e mail for Cyber Monday anymore. Driving probably the most gross sales out of your emails requires a effectively thought out technique and plan. You have to construct pleasure with pre Black Friday and Cyber Monday emails.
Consider this e mail marketing campaign as a place to begin for what to ship and when.
Email #1: Send your Black Friday “teaser” e mail
Email messaging: Tease your promotion with a “preview” e mail. Let your prospects know one thing huge is coming — however don’t inform them what.
Time to ship: Saturday earlier than Black Friday
Email #2: Send your Black Friday “sneak peek” e mail
Email messaging: Let your prospects know you couldn’t comprise your pleasure concerning the wonderful presents you've got in retailer for them. Give them a sneak peek of what they'll count on on Black Friday.
Time to ship: Monday earlier than Black Friday
Email #three: Send a countdown e mail
Email messaging: The night time earlier than your promotion goes stay, ship a 12-hour countdown e mail to your viewers. (The anticipation!) You can schedule this forward of time inside your AWeber account.
Time to ship: Wednesday earlier than Black Friday
Don’t have an AWeber account but? Sign up for a free AWeber account and get your Black Friday and Cyber Monday emails scheduled!
Email #four: Launch your promotion
Email messaging: Send your Black Friday promotion. Promotion concepts embrace a coupon code that offers your subscribers a sure % off their buy, a free present with their buy, or a particular giveaway for the primary 200 prospects who buy.
Time to ship: This one is difficult: Send it the Thursday earlier than Black Friday. In the net world, Black Friday is now not Black Friday. Send the e-mail on Thursday or danger lacking a possibility to maximise your gross sales.
Email #5: Resend your promotion
Email messaging: Not all of your subscribers will have interaction together with your e mail. That’s okay: Their inboxes are flooded on Black Friday with offers. So resend your message later within the day to anybody in your record who didn’t open or click on.
Time to ship: Black Friday
Email #6: Pre-Cyber Monday e mail
Email messaging: Planning to make the most of the entire vacation purchasing weekend? Consider sending your subscribers a heads up that you can be providing one other (or a good sweeter) deal, particularly in the event that they missed your Black Friday sale.
Want to create one thing new to promote on-line? Use AWeber ecommerce to get a gross sales web page arrange in a day or much less.
Time to ship: Saturday earlier than Cyber Monday
Email #7: Day-of Cyber Monday e mail
Email messaging: Send your Cyber Monday promotion. Position this as a possibility for subscribers who might have missed your Black Friday promotion to make the most of.
Time to ship: Cyber Monday
Email #Eight: Post-promotion e mail
Email messaging: With AWeber, you possibly can “tag” subscribers that go out of your promotion emails and hit a sure web page of your web site. The subsequent day, ship that group of subscribers that made it to a sure product web page or the checkout — however by no means ended up making a purchase order — a observe up e mail.
Let them know the product remains to be obtainable, reiterate the advantages of buying, and inform them that you simply’ll lengthen the promotion one other few hours only for them!
Time to ship: Tuesday after Cyber Monday
Examples: Black Friday emails
Looking for Black Friday or Cyber Monday marketing campaign concepts? Take a have a look at how these corporations positioned their emails.
The Short & Punchy Black Friday Email
On Black Friday, greater than every other time, you have to preserve your emails temporary. Your subscribers’ inboxes are stuffed with different emails. They’re busy purchasing on-line and shopping lots of of gross sales.
So get straight to the purpose. Describe your sale and hyperlink to your gross sales web page.
For instance, see how mattress firm Casper does this of their Black Friday e mail under.
The “Straight-to-the-Point” Black Friday Email
Your most necessary data (a.okay.a. the low cost or deal you’re providing) must be close to the start of your Black Friday e mail. Consider together with it within the headline of your e mail.
Code School, an internet training platform, describes their low cost in a short and daring headline, making it easy for subscribers to see precisely what the supply is.
The Visual Black Friday Email
Another technique to enhance your click-through charges on Black Friday? Display your product photographs inside your emails.
If a subscriber sees one thing that catches their eye, they’ll be more likely to click on in your call-to-action button.
Crossnet, an outside volleyball-like sport, created a visible e mail that reveals off their product in a enjoyable method.
Grab their consideration with animation
Add some enjoyable to your emails with some cool GIFs.
Related: We created free GIFs you should utilize in your emails. Download them right here.
Kidly, a youngsters’s toy and clothes firm, created a GIF for one in every of their Black Friday emails. It’s enjoyable — which matches their model — and seasonal. The headline and picture work collectively to create a stand-out e mail.
The “Last Call” Black Friday Email
Create urgency by informing subscribers that your sale ends quickly. In his e-book Persuasion, best-selling writer and psychology professor Robert Cialdini explains that urgency is a psychological set off that encourages folks to behave.
Cyber Monday e mail examples
Below are a number of of our favourite Cyber Monday e mail examples. Use them as inspiration to create your personal e mail advertising marketing campaign with AWeber this Cyber Monday.
The Engaging Cyber Monday Email
Chubbies supplied a brand new free present — like duffle luggage, blankets, hats, and extra — each hour of it’s Cyber Monday occasion through e mail. If you got a product on their website, you'll obtain that hour’s free present alongside together with your buy.
The marketing campaign saved folks coming again to their inbox hour after hour to take a look at which free present could be unveiled subsequent.
The “Bundled Products” Cyber Monday Email
Digital marketer and coach Melyssa Griffin helps bloggers and entrepreneurs develop their audiences and incomes. For Cyber Monday, Melyssa bundled all her on-line programs collectively for a improbable deal.
Bundling or packaging sure merchandise could make the promotion really feel bigger and extra impactful than giving a reduction for every separate merchandise.
The “No Sale” Cyber Monday Email
Remind your prospects of how good they at all times have it! That’s what Everlane did with their “No sale right here” e mail. In this e mail, they known as out the truth that their costs are already 50% decrease than most retailers, day in and time out.
The “Exclusive Offer” Cyber Monday Email
Motivational speaker and coach, Lewis Howes, centered on “exclusivity” for his Cyber Monday deal. He performed up all the advantages of being a part of the elite, members-only program and supplied a major low cost on his month-to-month teaching program.
Start creating your emails
Creating the proper Black Friday or Cyber Monday e mail can take a while. So as a way to spend extra time on what you do finest – working your online business – discover some pre-built Black Friday and Cyber Monday e mail templates.
With pre-built templates, the arduous work is already finished. Now you simply want to tug and drop your brand and any product photographs are presents into the e-mail.
To enable you put together for a busy vacation purchasing season, we put collectively a free Black Friday e mail template, Cyber Monday e mail template, and Black Friday touchdown web page templates so that you can use. Get the free templates and begin planning your Black Friday and Cyber Monday e mail campaigns at this time!
The finest time to start out sending vacation emails
While a devoted e mail marketing campaign for Black Friday and Cyber Monday is necessary, it’s additionally not the one time you have to be sending vacation emails.
Your prospects are at all times in search of offers, consequently 38 p.c of shoppers begin their vacation purchasing earlier than the tip of October. So when you don’t begin sending vacation promotional emails beginning in October, it's possible you'll be lacking out on gross sales.
Here are another assets to assist together with your vacation e mail campaigns:
‘Tis the Season: The Ultimate Guide to Planning Holiday Emails
Holiday Email Subject Lines
(Thanks to MailCharts and Really Good Emails for the e-mail examples used on this submit.)